Sugar Land Logo Design

Nearly every new Sugar Land business knows they need a logo, however few new business owners thoroughly comprehend the key role their organization logo can perform in their becoming successful, or exactly why one logo design functions far better than another. A logo has a critical and long-term effect on the financial success of a company, pick the right one and it can make the door swing and cash register ring, go with the wrong one and it will be an obstacle and an impediment for the life span of a business. The logos presented in the ImageCo portfolio help Sugar Land companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t demand consideration, they can be realized in just a look.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at any dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a company logo should be lasting and will feel relevant today, tomorrow, and forty years from today.

Retro logo design of a bicycle developed for a Sugar Land coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening in an older part of the town and really wanted to cast an old-fashioned feel without coming across as monotonous or low energy. I accomplished each of the tasks by means of creating a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo design with a microscope slide and germs developed for Sugar Land medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and effects of diseases, especially the field of healthcare that works with the laboratory examination of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Usually I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more focus grabbing and even more unforgettable.

logo design with a leaping green frog made for a household enjoyable facility in Sugar Land.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, as well as a tree - developed for Sugar Land travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to capture places or things but rather project emotional journeys through the pictures they record. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I tried to do something comparable to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Sugar Land logo design but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 Sugar Land logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the customer, while he liked the concept, didn’t care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this specific type of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get unprejudiced viewpoints on the merit of a design concept. Fortunately, he talked about it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world given that the people that are inclined to hire an expert to create their logo understand how vital a logo design is for their company so they are much more invested in the outcome. Every logo design job has it’s portion of obstacles, but the greatest obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Sugar Land publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, but it really is the most vital part of a published book because it is usually the primary thing a person sees in the book store. Regarding a publisher, it’s the absolute best opportunity they will likely ever have to promote their product and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many instances one of the items people usually tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline situated in LA and although I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of airline flight and it was certainly a success.

 Sugar Land logo style made use of for advertising and marketing and a tag style for Vintage Situation features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be much older cases. For this logo design I sought to come up with a logo that offered a fluid old style feel to it and could be utilized for anything from a website to an insignia on brand new cases that seemed like they were from another generation.

Logo design created for an orthodontist in Sugar Land, style consist of an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo design projects because it appears that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to business advertising, if restaurants approached their branding in the very same way dental practitioners do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dentist logos because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo features 4 personalities startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe specifically how people ought to think or feel they don’t understand the objective of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself will never have the likelihood to be understood.

Logo design produced for a hair layout studio including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that related an atmosphere of relaxation and elegance for their new hair salon. I came up with a design which didn’t go the obvious course of crafting simply a stylized orchid but alternatively created a company logo which implied a flower in the pattern of a swirl incorporated in to the letter O in the name and by placing emphasis on the logo design using the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a business logo is frequently the wrong direction and in this case, the design ended up not being about the flower but alternately laid the attention on the perception that they really wanted to transmit to their clients.

Arabian equine logo style created for a horse cattle ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind logotype concept tailored to illustrate the unique physical traits of the Arabian type of equines. With an unique head shape and very high tail carriage, the Arabian is one of the most immediately recognizable equine types in the entire world.

Las Cafe logo layout a small restaurant, design consists of a changed manuscript typeface which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, layout consists of a modified script font style which hovers above a team of elaborate lines and also dots.

Logo layout for a software application developer the design attributes and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in quite a few cases the substance behind a logo design is just as important as how it serves the enterprise it stands for.

Progress logo style created for a Sugar Land interior developer, style attribute a series of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sugar Land interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, collaborates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, space planning, location evaluations, programming, study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in center of words advanced have been customized to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Sugar Land logo design project was done for a leadership consultant that aids business professionals to develop into more efficient at managing people, expectations, and profitability.

A logo style featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was prepared for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a location to market their used equipment to other sports enthusiasts. I created their Sugar Land logo design dsign utilizing an illustration which pulls in the interest of traffic and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo layout has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually developed for an Sugar Land regional farm it was actually created for a commodities broker, and this particular logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design an identity that projects self-confidence, success, and affluence.
Logo design made for using a sign for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the owner to design a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.