Sugar Land, Texas Logo Design

Nearly every new Sugar Land business knows they require a logo, however few new business owners thoroughly realize the essential role their logo can take in their success, or precisely why one business logo performs better than another. A business logo has an instant and lasting effect on the prosperity of a business, go with the right one and it will make the door swing and cash register ring, choose the wrong one and it will be an obstacle and a hindrance for the longevity of a company.

The logos featured in the ImageCo portfolio help Sugar Land, Texas companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t demand deliberation, they can be understood in merely a glance.
  2. Scalability: from business cards to posters a scalable logo will stay legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo must be enduring and will feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike developed for a Sugar Land, Texas coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually launching in an older section of the community and wished to project a nostalgic vibe without appearing as stodgy or low energy. I accomplished both jobs via developing a business logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo layout with a microscopic lense slide as well as bacteria designed for Sugar Land, Texas clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and outcomes of diseases, mainly the branch of healthcare that deals with the clinical evaluation of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more focus grabbing and a lot more meaningful.

logo style with a jumping eco-friendly frog designed for a household enjoyable center in Sugar Land, Texas.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to include a couple springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a route, a stream, and also a tree - made for Sugar Land, Texas traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area because travel photographers tend not to capture places or things but rather project emotional journeys by means of the photos they capture. The idea behind this logo concept was to make use of negative space to communicate more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I made an effort to do something very similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Sugar Land logo but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Sugar Land logo layout with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the client, while he loved the concept, really did not care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his aversion for this specific variety of sea bird.

When I turn a concept over to a customer I urge all of them to share it with colleagues and family members as well as with folks that they don’t actually know so as to get honest viewpoints on the worthiness of a design. Fortunately, he talked about it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world because the people that are inclined to hire an expert to create their logo design comprehend how important a logo design is for their company so they are way more invested in the final result. Every logo design job possesses it’s allotment of challenges, but the greatest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Sugar Land, Texas publication author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it really is the most critical part of a published book due to the fact that it is usually the primary thing a person sees in the book shop. With regard to a publisher, it’s the absolute best opportunity they will ever get to spotlight their label and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many instances 1 of the traits consumers often tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of flight and it was definitely a winner.

 Sugar Land logo layout used for marketing and also a label design for Vintage Instance features an archaic font layout.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which seemed to be much older cases. For this brand concept I sought to come up with a logo that possessed a fluid retro feel to it and could be utilized for everything from a web site to an insignia on brand new cases that seemed like they were from a different era.

Logo produced for an orthodontist in Sugar Land, Texas, layout include an arc with lines converging via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo jobs due to the fact that it seems that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to business branding, if dining establishments approached their advertising in the same way dental practitioners do every one of their logo designs would be a picture trying to explain something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually really love doing dental logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo design features 4 characters surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize how people ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that illustrates itself will never have the chance to be understood.

Logo style created for a hair design studio featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that communicated a sense of calmness and connection for their new hair studio. I came up with a concept which didn’t go the obvious route of designing just a stylized orchid but instead crafted a logo design that suggested an orchid in the pattern of a swirl blended into the letter O in the name and by putting emphasis on the concept along with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a company logo is usually the wrong course and in this case, the design ended up not being about the flower but instead placed the focus on the feeling that they really wanted to transmit to their clients.

Arabian horse logo layout developed for an equine cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind custom logo design fashioned to exemplify the unique physical traits of the Arabian breed of equines. By having an unique head form and very high tail carriage, the Arabian is one of the very most immediately identifiable horse types in the entire world.

Las Coffee shop logo design a tiny dining establishment, design consists of a customized script font style which hovers above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, layout contains a changed script typeface which floats above a group of elaborate lines as well as dots.

Logo style for a software application designer the design functions and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in many cases the significance behind a logo design is just as important as how it serves the company it represents.

Evolve logo style created for a Sugar Land, Texas indoor designer, style attribute a collection of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sugar Land, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, coordinates, and oversees such ventures. Interior design is a diverse profession that includes conceptual development, area planning, location inspections, programming, study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V and also A in middle of words progressed have been customized to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Sugar Land, Texas logo design project was undertaken for a management consultant that assists business leaders to develop into more effective at overseeing people, expectations, and productivity.
A logo style including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was primed for an outdoor sporting store that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their secondhand products to other sports enthusiasts. I designed their Sugar Land logo dsign along with a graphic that pulls in the attention of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really created for an Sugar Land, Texas area farm it was in reality devised for a commodities broker, and this particular brand was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to develop a brand mark that projects self-confidence, financial success, and prosperity.

 Sugar Land Logo design for a not-for-profit, Turning Point Solutions - the logo layout feature for ostensibly facing arrow and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where the target is. Fortunately, in this particular instance, I nailed a bullseye with the very first go.

Logo made for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is evocative a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the business owner to create a logo design which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.