Taylor Logo Design

Virtually every new Taylor organization knows they require a logo, however few entrepreneurs thoroughly understand the vital role their company logo will make in their financial success, or why one logo works more effectively than another. A logo has an immediate and long-term effect on the prosperity of a company, pick the correct one and it can make the door swing and cash register ring, select the incorrect one and it will be an obstacle and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help Taylor businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and just as emotive at any scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo design needs to be timeless and should feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bicycle developed for a Taylor coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually launching in an old part of town and hoped to visualize an old-fashioned feel without appearing as stodgy or low energy. I accomplished both of these tasks by developing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo style with a microscopic lense slide and bacteria designed for Taylor clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and consequences of diseases, mainly the field of medicine which works with the laboratory evaluation of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be overly literal with a design and to a point, this specific design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more focus grabbing and a lot more meaningful.

logo style with a jumping environment-friendly frog developed for a family enjoyable center in Taylor.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a trail, a stream, as well as a tree - created for Taylor traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to capture locations or things but rather project emotional experiences through the images they record. The thought behind this logo composition was to use negative space to communicate more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I tried to do something similar to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Taylor logo design but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Taylor logo layout with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I honestly enjoy and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my client, even though he loved the concept, really did not care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his hatred for this particular breed of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with colleagues and family as well as with other people that they don’t actually know so as to get objective viewpoints on the worthiness of a concept. Fortunately, he talked about it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a weird creature in the design world given that the people that have a tendency to hire an expert to design their business logo realize how important a logo design is for their business so they are much more invested in the outcome. Every logo job has it’s share of hurdles, but the largest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Taylor book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it really is the most crucial part of a printed book given that it is in most cases the first thing a person sees in the book shop. For a publisher, it’s the absolute best opportunity they will likely ever have to publicize their product and get their logo design in front of the people that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many occurrences 1 of the items individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline based in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a spirit of airline flight and it was definitely a success.

 Taylor logo design used for advertising and a tag style for Vintage Instance features an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that appeared to be older cases. For this business logo design I sought to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that looked like they were from another generation.

Logo design created for an orthodontist in Taylor, layout include an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo design jobs because it seems that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to company marketing, if restaurants approached their branding in the very same way dental offices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo design includes 4 characters staggered in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain how people ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the opportunity to be understood.

Logo style created for a hair design studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that projected a feeling of ease and elegance for their new hair studio. I came up with a concept which didn’t go the obvious course of designing merely a stylized orchid but instead designed a company logo that suggested an orchid in the formation of a swirl incorporated into the letter O in the title and by placing attention on the logo design using the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a logo design is more often than not the incorrect course and in this case, the design ended up not being about the orchid but instead placed the attention on the emotion that they really wanted to transmit to their patrons.

Arabian equine logo style produced for a steed ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct creative logo design styled to embody the unique physical traits of the Arabian type of equines. By having an unique head shape and very high tail posture, the Arabian is one of the highly quite easily identifiable horse breeds in the entire world.

Las Coffee shop logo layout a little dining establishment, style contains a customized manuscript font which hovers above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, style includes a changed script font style which hovers over a group of ornate lines and also dots.

Logo style for a software designer the design functions and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However it meant something to the business owner of the company and in quite a few cases the symbolism supporting a logo is just as important as how it brands the company it represents.

Develop logo style created for a Taylor interior designer, design attribute a collection of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Taylor interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, coordinates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, site inspections, programming, research, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in middle of the word advanced have actually been changed to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Taylor logo design assignment was done for a leadership consultant that enables business professionals to become more efficient at managing people, expectations, and productivity.

A logo design featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was ready for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a place to sell their pre-owned items to other sports enthusiasts. I designed their Taylor logo dsign along with an image which garners the interest of traffic and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo design has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really designed for an Taylor regional farm it was actually devised for a products broker, and this particular business logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop a image that projects self-assurance, effectiveness, and affluence.
Logo design designed for using a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the proprietor to produce a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.