Terrell Logo Design

Virtually every new Terrell organization understands that they need a logo, but few new business owners entirely recognize the vital role their business logo can perform in their success, or precisely why one logo design functions more effectively than another. A business logo has an immediate and lasting influence on the growth of a business, choose the right one and it will make the door swing and phone ring, choose the incorrect one and it can be an obstacle and an impediment for the longevity of a business. The logos included in the ImageCo portfolio help Terrell companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be realized in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will be legible and just as emotive at every size.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design should be ageless and should feel relevant today, tomorrow, and twenty years from today.

Retro logo style of a bicycle produced for a Terrell coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were launching in an old part of the town and really wanted to cast a retro feel without coming across as boring or low energy. I fulfilled both of these jobs via developing a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo design with a microscope slide and also bacteria developed for Terrell clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and consequences of diseases, especially the field of healthcare which deals with the clinical examination of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be overly literal with a concept and to a point, this design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and much more unforgettable.

logo style with a leaping environment-friendly frog developed for a family fun facility in Terrell.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to feature a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a hill, a trail, a stream, and also a tree - developed for Terrell traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field due to the fact that travel photographers tend not to shoot places or things but instead communicate emotional experiences through the photos they record. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I tried to do something comparable to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Terrell logo design but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Terrell logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I truly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the client, while he loved the concept, really did not care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this specific kind of sea bird.

When I turn a design over to a client I encourage them to talk about it with colleagues and family as well as with individuals that they don’t actually know so as to get unbiased opinions on the benefit of a design concept. Fortunately, he shared it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire a professional to create their logo design comprehend how essential a logo design is for their company so they are way more invested in the final result. Every logo design project has it’s portion of obstacles, but the biggest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Terrell publication author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it really is the most essential part of a printed book due to the fact that it is usually the primary thing a person sees in the bookstore. Concerning a publishing company, it’s the best opportunity they will ever get to publicize their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many occurrences 1 of the traits folks tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company situated in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to imparting a sense of airline flight and it was certainly a victory.

 Terrell logo design made use of for advertising as well as a label design for Vintage Situation includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which looked to be antique cases. For this business logo concept I strove to come up with a logo that had a fluid old style feel to it and could easily be used for every thing from a web site to an insignia on brand new cases that appeared like they were from a different era.

Logo design produced for an orthodontist in Terrell, design include an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo projects due to the fact that it appears that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to small business branding, if dining establishments approached their branding in the exact same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental care logos because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo includes 4 personalities startled in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how individuals should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself won’t have the likelihood to be understood.

Logo style developed for a hair style workshop featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which related a feeling of contentment and class for their new hair studio. I came up with a concept which didn’t go the obvious route of making simply a stylized orchid but rather created a company logo which implied a flower in the formation of a swirl blended in to the letter O in the name and by putting attention on the concept using the figure of a hummingbird hovering above the image itself. The obvious path in creating a logo design is more often than not the incorrect path and in this case, the design ended up not being about the flower but alternately laid the emphasis on the feeling that they really wanted to transmit to their clients.

Arabian steed logo design developed for a steed ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind brand concept tailored to manifest the unique physical traits of the Arabian pedigree of equines. By having an unique head form and higher tail carriage, the Arabian is one of the highly immediately identifiable horse lineages in the whole world.

Las Cafe logo style a small restaurant, layout consists of a customized script typeface which hovers over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, design consists of a modified script font which floats above a group of elaborate lines and dots.

Logo design for a software application developer the style attributes as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the company and in many cases the meaning supporting a company logo is equally as important as how it brands the enterprise it represents.

Advance logo style produced for a Terrell indoor developer, style function a collection of red circles that intersect and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Terrell interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, coordinates, and oversees such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, site inspections, programming, analysis, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word progressed have actually been customized to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Terrell logo design job was undertaken for a leadership advisor that assists business leaders to become more successful at managing people, expectations, and productivity.

A logo style including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market place was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a location to market their previously owned products to other sports enthusiasts. I designed their Terrell logo dsign utilizing an image that garners the attention of traffic and projects an image that evokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo layout has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually designed for an Terrell regional farm it was actually created for an investments broker, and this particular logo design was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to produce a image that projects assurance, financial success, and affluence.
Logo developed for using a sign for the dining establishment (Brewgrrs), it is an ornate script font that is similar to a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the business owner to produce a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.