Acute Care 360 ImageCo, The Colony, Texas, TX,

ImageCo, The Colony, Texas, TX,

Evolv Design logo designed by ImageCo, The Colony, Texas, TX,

Red Panda Publishers logo designed by ImageCo, The Colony, Texas, TX,

The Colony, Texas, TX,

ImageCo, The Colony, Texas, TX,
ImageCo, The Colony, Texas, TX,

Mid Valley Pathology logo designed by ImageCo, The Colony, Texas, TX,

FSA OK logo designed by ImageCo, The Colony, Texas, TX,

Emerald Heights logo designed by ImageCo, The Colony, Texas, TX,

Club Sapphire logo designed by ImageCo, The Colony, Texas, TX,

Downtown Dogs logo designed by ImageCo, The Colony, Texas, TX,

School board logo designed by ImageCo, The Colony, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, The Colony, Texas, TX,

Stoney Forensic logo designed by ImageCo, The Colony, Texas, TX,

Smart kernels logo designed by ImageCo, The Colony, Texas, TX,

STRATEGIES ON SELECTING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design firm offers a money back guarantee try to keep in mind that they can’t reimburse the amount of time you invest which is eminently more precious than your money is.

PORTFOLIO

Some design firms talk a good game but in the end a designer can only be determined by the quality of their design work, if the work in their design portfolio doesn’t feature real world examples chances are they will not be able to deliver a top quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s purpose is to reflect your personal vision for your organization. If a logo designer isn’t focused on realizing your vision, the thing they are actually focused on is how quickly they will get paid.

The Colony LOGO DESIGN​

For over 20 years ImageCo has been helping entrepreneurs develop notable brand identities. We have undertaken logo design work for ranchers, universities, heart surgeons, wedding singers, coffee roasters, retail stores, and just about every other kind of business you can think of. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we approach every logo design project as though it will be utilized as an electric sign. Because of our sign first technique our identity designs can, and have been utilized in everything from garment labels to billboards. Our sign first approach insures that our logo designs are just as successful whether they are used in television commercials or website apps, they are consistently identifiable, understood, and always remembered no matter of size or use.

American Made ★ Design

The one difference which truly sets ImageCo apart from other design agencies that you might possibly have found in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are enlisted to do, we perform in-house. Regardless of the type of project we undertake, brand identity design, business website, trade show booth, or commercial sign, we do not, and never will job-out our client’s projects to 3rd parties located outside the USA. Whenever you contact us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not an agent that marks up the cost of your project and determines the terms of how you and I do business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

Nearly every new The Colony organization realizes that they need a logo, however few new business owners entirely grasp the essential role their business logo will make in their financial success, or exactly why one logo functions far better than another. A business logo has a critical and lasting influence on the prosperity of a company, choose the correct one and it can make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the life span of a company. The logos included in the ImageCo portfolio help The Colony businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be grasped in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and just as emotive at any size.
  3. Versatility: logos which operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or organization they represent.
  5. Relevance: a logo must be enduring and should feel equally relevant today, tomorrow, and twenty five years from now.

understanding branding

Brand – It is both a verb and also a noun, it’s an identifying mark and the act of denoting something so that it can be distinguished, its origin comes from the mark burned onto livestock. Nowadays a brand represents basically anything with a motive, whether it be profit or political parties, a brand is an intrinsic aspect of defining the value of something in the public’s mind.

Branding – Is sort of like advertising and marketing’s attractive cousin, they are all from the same family, the distinction being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition directed at a specific audience, it’s goal is to develop an image that the audience can relate to.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When someone says the brand names Lamborghini or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and sexy . That is brand image and that is what makes people want those products. Brand image is why people identify with most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you look back at the history of most branding agencies you’ll find that they are often rebranded marketing and advertising companies. When someone claims they are in advertising most individuals will likely have an idea about what they do. But when someone says “I am in branding”… it just sounds more attractive, perhaps it’s since lots of people don’t understand what it means to be in branding so it comes off as more mysterious and even attractive.

Brand Identity – Is an inclusive term that explains the visual aspects of a product or company that affect view points. This largely consists of the name, the logo design, the product packaging, the colors used but can additionally include audio, lights, texture, signage, really anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that focuses on a type of visual design that helps form the public image of a business, a product or a business. Brand identity designers produce logo designs, signage designs, product packaging, and collateral products such as cards, stationery, and also sales brochures. Some identity designers also develop websites and user interfaces. The essential function of a brand identity designer is to create the visual cues as well as an emotional tone with the objective of influencing actions, outcomes as well as perceptions.

Featured logos & signs

Retro logo design of a bicycle produced for a The Colony coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually launching in an older section of town and wanted to project a vintage atmosphere without appearing as monotonous or low energy. I accomplished both of these jobs via creating a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo design with a microscope slide and bacteria designed for The Colony medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and effects of diseases, mainly the field of medicine that deals with the clinical assessment of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it represents fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more focus grabbing and a lot more unforgettable.

logo style with a jumping eco-friendly frog created for a family members fun facility in The Colony.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for surgeons, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to integrate a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo featuring a group of birds, a mountain, a route, a stream, and also a tree - created for The Colony traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to shoot places or things but rather communicate emotional experiences through the photos they capture. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I made an effort to do something much the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  The Colony logo but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 The Colony logo layout with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I truly relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my client, while he liked the concept, really did not care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this specific kind of sea bird.

When I turn a design over to a client I urge them to share it with colleagues and family members as well as with folks that they don’t actually know so as to get neutral opinions on the merit of a concept. Fortunately, he shared it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world given that the people that are inclined to hire a professional to create their logo design realize how essential a logo is for their business so they are way more vested in the end result. Every logo design job possesses it’s portion of obstacles, but the most significant obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for The Colony book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it is the most essential part of a printed book since it is usually the initial thing a person sees in the book shop. With regard to a publishing company, it’s the opportunity that they will ever get to advertise their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many instances 1 of the traits consumers often tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company located in LA and although I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a feeling of flight and it was undoubtedly a winner.

 The Colony logo design made use of for advertising and a tag style for Vintage Case features an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be antique cases. For this logo concept I attempted to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be utilized for anything from a website to an insignia on brand new cases that appeared like they were from another point in time.

Logo produced for an orthodontist in The Colony, style include an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo design projects because it seems that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to business marketing, if dining establishments approached their branding in the exact same way dental practitioners do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo features 4 personalities surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe how people should think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself will never have the chance to be understood.

Logo design developed for a The Colony hair design studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which related a sense of simplicity and elegance for their new hair salon. I created a concept which did not go the obvious path of designing merely a stylized orchid but rather crafted a logo design that implied a flower in the pattern of a swirl blended in to the letter O in the title and by putting attention on the concept along with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a logo is frequently the incorrect course and in this case, the design ended up not being about the flower but alternately placed the main focus on the perception that they really wanted to forecast to their clients.

Arabian horse logo layout produced for a steed ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original brand design styled to display the unique physical traits of the Arabian pedigree of horses. With an unique head form and very high tail carriage, the Arabian is one of the highly easily identifiable equine breeds in the world.

Las Cafe, A The Colony Coffee shop logo layout a little restaurant, layout consists of a modified manuscript font style which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, layout includes a changed script font style which floats over a team of elaborate lines and dots.

Logo design for a software program developer the layout attributes as well as famous The Colony aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in many cases the symbolism behind a business logo is equally as important as how it brands the company it represents.

Advance logo design developed for a The Colonyinterior designer, design function a collection of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a The Colony interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, site assessments, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions in The Colony, the personalities for letter V and also A in center of the word advanced have actually been customized to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular The Colony logo design project was done for a management consultant that assists business leaders to become more effective at supervising people, expectations, and profitability.

A The Colony business logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was primed for an outdoor sporting store that operates as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a location to market their previously owned goods to other sports enthusiasts.

I designed their The Colony logo design design utilizing a graphic that seizes the interest of vehicles and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.

Logo layout MQ ranches, this The Colony company logo layout has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really developed for an The Colony area farm it was in reality created for a products broker, and this business logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to design an identity that projected trust, effectiveness, and opulence.

 The Colony Logo design for a not-for-profit, Transforming Point Solutions - the logo layout attribute for ostensibly dealing with arrowhead and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where the target is. Thankfully, in this instance, I struck a bullseye with the first go.

Logo design developed for using an indication for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a popular The Colony sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to design a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, The Colony, Texas, TX,
Logo designed by ImageCo, The Colony, Texas, TX,
Logo designed by ImageCo, The Colony, Texas, TX,
Logo designed by ImageCo, The Colony, Texas, TX,
Electrical sign design for The Colony restaurnat designed by The Colony Sign Business
The Colony logo design and brand identity design for The Colony companies
Logo designed by ImageCo, The Colony, Texas, TX,
Logo designed by ImageCo, The Colony, Texas, TX,
Logo designed by ImageCo, The Colony, Texas, TX,
Logo designed by ImageCo, The Colony, Texas, TX,
Logo designed by ImageCo, The Colony, Texas, TX,

Logo designed by ImageCo, The Colony, Texas, TX,

Logo designed by ImageCo, The Colony, Texas, TX,

Logo designed by ImageCo, The Colony, Texas, TX,

Logo designed by ImageCo, The Colony, Texas, TX,

Logo designed by ImageCo, The Colony, Texas, TX,
Logo designed by ImageCo, The Colony, Texas, TX,
Logo designed by ImageCo, The Colony, Texas, TX,
Logo designed by ImageCo, The Colony, Texas, TX,
Logo designed by ImageCo, The Colony, Texas, TX,
Logo designed by ImageCo, The Colony, Texas, TX,
Logo designed by ImageCo, The Colony, Texas, TX,
Logo designed by ImageCo, The Colony, Texas, TX,
Logo designed by ImageCo, The Colony, Texas, TX,
Logo designed by ImageCo, The Colony, Texas, TX,