Acute Care 360 ImageCo, Tyler, Texas, TX,

ImageCo, Tyler, Texas, TX,

Evolv Design logo designed by ImageCo, Tyler, Texas, TX,

Red Panda Publishers logo designed by ImageCo, Tyler, Texas, TX,

Tyler, Texas, TX,

ImageCo, Tyler, Texas, TX,
ImageCo, Tyler, Texas, TX,

Mid Valley Pathology logo designed by ImageCo, Tyler, Texas, TX,

FSA OK logo designed by ImageCo, Tyler, Texas, TX,

Emerald Heights logo designed by ImageCo, Tyler, Texas, TX,

Club Sapphire logo designed by ImageCo, Tyler, Texas, TX,

Downtown Dogs logo designed by ImageCo, Tyler, Texas, TX,

School board logo designed by ImageCo, Tyler, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, Tyler, Texas, TX,

Stoney Forensic logo designed by ImageCo, Tyler, Texas, TX,

Smart kernels logo designed by ImageCo, Tyler, Texas, TX,

STRATEGIES ON DETERMINING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design company presents a money back guarantee try to keep in mind that they simply cannot reimburse the amount of time you commit which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but in the end a design firm can only be determined by the quality of their design work, if the work in their portfolio does not feature actual examples chances are they won’t be able to deliver a quality logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s objective is to mirror your unique vision for your organization. If a designer is not focused on actualizing your vision, the thing they are actually focused on is how soon they can get paid.

Tyler LOGO DESIGN​

For over two decades ImageCo has been helping entrepreneurs develop memorable brands. We’ve performed brand design work for mechanics, universities, heart surgeons, wedding singers, coffee shops, retailers, and virtually every other kind of business you can imagine. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every design as though it will be utilized as an electric sign. Because of our sign first strategy our designs can, and have been employed in everything from fashion labels to billboards. Our sign first approach ensures that our logos are just as successful whether they are used in TV commercials or web apps, they are consistently recognizable, comprehended, and remembered irrespective of scale or application.

American Made ★ Design

The thing which really sets ImageCo apart from other design firms that you might have stumbled upon on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to perform, we do ourselves. Irrespective of the kind of project we undertake, brand identity design, business website, trade show booth, or commercial sign, we do not, and never will job-out our client’s work to organizations based outside the United States. When you phone us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not an agent that increases the cost of your design project and determines the conditions of how my customers and I do business.

ASPECTS OF A POWERFUL LOGO DESIGN

Virtually every new Tyler organization understands that they probably need a logo, however few start ups thoroughly grasp the essential role their business logo can play in their becoming successful, or precisely why one logo design functions more effectively than another. A company logo has an immediate and long-term impact on the growth of a business, go with the right one and it can make the door swing and phone ring, choose the wrong one and it will be an obstacle and an impediment for the life of a company. The logos featured in the ImageCo portfolio help Tyler companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not need contemplation, they can be understood in just a look.
  2. Scalability: from clothing labels to billboards a scalable business logo will stay legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or company they represent.
  5. Relevance: a company logo must be lasting and will feel equally relevant today, tomorrow, and thirty years from now.

understanding branding

Brand – It’s a verb and also a noun, it is an identifying mark as well as the process of noting something to ensure that it could be recognized, its genesis comes from the brand branded onto livestock. Today a brand represents practically anything with an intention, regardless if it be earnings or political parties, a brand is an intrinsic aspect of defining the worth of something in the public’s mind.

Branding – Is kind of like advertising and marketing’s attractive cousin, they are all from the same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest aimed at a target market, it’s goal is to develop a mental image that the target market can connect to.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When a person states the names Porsche or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and that is what makes individuals buy those brands. Brand image is why individuals buy most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you reflect on the origin of the majority of branding agencies you’ll discover that they are quite often rebranded marketing firms. When a person claims they are in marketing lots of people will likely have a preconceived notion about what they do. Yet when someone claims “I am in branding”… it just sounds much more impressive, possibly it’s due to the fact that most people do not fully understand what it indicates to be in branding so it comes off as more mysterious and kind of sexy.

Brand Identity – Is an inclusive term that explains the visual elements of a product or agency that affect perceptions. This mainly includes the name, the logo design, the product packaging, the different colors used yet can likewise include sound, lighting, texture, signs, actually anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that specializes in a kind of visual design which helps form the public image of a company, a product or an organization. Brand identity designers create logo designs, sign designs, packaging, and collateral products such as business cards, stationery, and also pamphlets. Some visual designers also develop websites and user interfaces. The essential function of a brand identity designer is to develop the visual cues and an emotional tone with the objective of influencing actions, results as well as understandings.

select SIGNS & LOGOS

Retro logo layout of a bicycle produced for a Tyler coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening in an old section of town and hoped to cast a vintage tone without coming across as stodgy or low energy. I accomplished both tasks by means of developing a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide and germs created for Tyler medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and consequences of diseases, mainly the branch of healthcare that deals with the clinical examination of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be extremely literal with a design and to a degree, this design approaches the company it serves quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more interest grabbing and much more memorable.

logo layout with a jumping green frog created for a family fun center in Tyler.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to feature a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a trail, a stream, and also a tree - developed for Tyler travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession because travel photographers don’t capture places or things but instead convey emotional experiences by means of the images they capture. The idea behind this logo composition was to make use of negative space to convey more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be communicated with just words. I tried to do something comparable to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Tyler logo but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Tyler logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously relish and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my client, even though he liked the concept, really did not care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular variety of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and family members as well as with folks that they don’t actually know so as to get neutral opinions on the value of a design. Fortunately, he discussed it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a weird creature in the design world because the people that are inclined to hire an expert to design their business logo comprehend how vital a logo is for their company so they are way more invested in the outcome. Every logo design project has it’s portion of challenges, however the most significant obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Tyler publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it is the most necessary part of a printed book since it is usually the primary thing a person views in the book store. Regarding a publishing company, it’s the absolute best opportunity they will ever get to advertise their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many cases 1 of the traits consumers usually tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a spirit of air travel and it was undoubtedly a victory.

 Tyler logo design used for advertising and a tag design for Vintage Instance features an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that appeared to be much older cases. For this logo design I strove to come up with a logo that provided a fluid retro feel to it and could easily be utilized for every thing from a web site to an insignia on brand new cases that looked like they were from a different generation.

Logo created for an orthodontist in Tyler, layout consist of an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most difficult logo jobs because it appears that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to company branding, if dining establishments approached their advertising in the exact same way dental professionals do every one of their company logos would be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo design features 4 personalities surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe how people ought to think or feel they don’t understand the objective of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself won’t have the chance to be comprehended.

Logo layout produced for a Tyler hair design workshop including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which communicated an atmosphere of contentment and connection for their new hair studio. I created a concept that didn’t go the obvious course of making just a stylized orchid but alternatively delivered a business logo that implied an orchid in the pattern of a swirl integrated into the letter O in the name and by putting emphasis on the logo design with the figure of a hummingbird hovering over the image itself. The obvious path in creating a company logo is usually the incorrect path and in this case, the design ended up not being about the orchid but instead laid the emphasis on the perception that they wanted to forecast to their customers.

Arabian horse logo style developed for an equine cattle ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind creative logo design styled to epitomize the unique physical traits of the Arabian breed of equines. With an unique head shape and higher tail posture, the Arabian is one of the very most immediately identifiable horse lineages in the world.

Las Cafe, A Tyler restaurant logo style a small restaurant, layout includes a customized script typeface which floats over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, style contains a modified script font style which hovers above a team of ornate lines and dots.

Logo design for a software designer the design functions and renowned Tyler element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in quite a few cases the symbolism behind a business logo is just as important as how it brands the business it stands for.

Progress logo layout created for a Tylerinterior developer, layout function a collection of red circles that intersect as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Tyler interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, coordinates, and manages such projects. Interior design is a multifaceted occupation that includes conceptual development, space planning, site assessments, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Tyler, the personalities for letter V and also A in middle of the word progressed have actually been modified to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Tyler logo design job was carried out for a management consultant that assists business professionals to become more successful at overseeing people, expectations, and profitability.

A Tyler business logo design featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market place was ready for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a place to market their pre-owned products to other sports enthusiasts.

I tailored their Tyler logo design with an illustration that garners the interest of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.

Logo design MQ ranches, this Tyler company logo style has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually produced for an Tyler area farm it was actually designed for an investments broker, and this particular company was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design an identity that projects confidence, financial success, and wealth.

 Tyler Logo design for a nonprofit, Transforming Factor Solutions - the logo style attribute for outwardly dealing with arrowhead and the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where exactly the target is. Fortunately, in this particular case, I hit a bullseye with the 1st shot.

Logo created for the use of an indication for the dining establishment (Brewgrrs), it is an ornate script typeface that is reminiscent of a well-known Tyler sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the proprietor to create a logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Tyler, Texas, TX,
Logo designed by ImageCo, Tyler, Texas, TX,
Logo designed by ImageCo, Tyler, Texas, TX,
Logo designed by ImageCo, Tyler, Texas, TX,
Electrical sign design for Tyler restaurnat designed by Tyler Sign Business
Tyler logo design and brand identity design for Tyler commercial businesses
Logo designed by ImageCo, Tyler, Texas, TX,
Logo designed by ImageCo, Tyler, Texas, TX,
Logo designed by ImageCo, Tyler, Texas, TX,
Logo designed by ImageCo, Tyler, Texas, TX,
Logo designed by ImageCo, Tyler, Texas, TX,

Logo designed by ImageCo, Tyler, Texas, TX,

Logo designed by ImageCo, Tyler, Texas, TX,

Logo designed by ImageCo, Tyler, Texas, TX,

Logo designed by ImageCo, Tyler, Texas, TX,

Logo designed by ImageCo, Tyler, Texas, TX,
Logo designed by ImageCo, Tyler, Texas, TX,
Logo designed by ImageCo, Tyler, Texas, TX,
Logo designed by ImageCo, Tyler, Texas, TX,
Logo designed by ImageCo, Tyler, Texas, TX,
Logo designed by ImageCo, Tyler, Texas, TX,
Logo designed by ImageCo, Tyler, Texas, TX,
Logo designed by ImageCo, Tyler, Texas, TX,
Logo designed by ImageCo, Tyler, Texas, TX,
Logo designed by ImageCo, Tyler, Texas, TX,