Watauga Logo Design

Every new Watauga organization realizes that they are in need of a logo, however few entrepreneurs thoroughly recognize the pivotal role their company logo can make in their success, or precisely why one business logo functions more effectively than another. A company logo has an immediate and long term influence on the growth of a company, choose the correct one and it can make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the longevity of a company. The logos presented in the ImageCo portfolio help Watauga businesses succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t demand contemplation, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and just as emotive at every size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo must be enduring and should feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bicycle created for a Watauga coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening in an old section of the city and really wanted to cast a retro feel without appearing as uninteresting or low energy. I fulfilled both tasks by designing a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo style with a microscopic lense slide and also bacteria designed for Watauga clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and consequences of diseases, mainly the branch of healthcare that deals with the laboratory assessment of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it represents quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more attention grabbing and more meaningful.

logo layout with a leaping environment-friendly frog created for a household enjoyable center in Watauga.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for surgeons, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to integrate a some springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, as well as a tree - developed for Watauga travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche area because travel photographers don’t shoot locations or things but instead communicate emotional experiences by means of the images they record. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I made an effort to do something similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Watauga logo design but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Watauga logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I seriously enjoy and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my customer, even though he liked the concept, didn’t care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this particular type of sea bird.

When I turn a design over to a customer I encourage them to talk about it with friends and family as well as with other people that they don’t even know so as to get objective opinions on the benefit of a design concept. Fortunately, he discussed it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a strange creature in the design world given that the people that tend to hire a professional to design their business logo realize how crucial a logo design is for their company so they are much more invested in the outcome. Every logo design job possesses it’s allotment of challenges, but the most significant obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Watauga book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it really is the most necessary part of a printed book considering that it is in most cases the primary thing a person sees in the book store. Concerning a publishing company, it’s the opportunity they will likely ever get to publicize their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many instances one of the aspects consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of airline flight and it was definitely a winner.

 Watauga logo layout made use of for advertising and marketing and also a tag layout for Vintage Instance includes an antiquated font style layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that seemed to be antique cases. For this custom logo design I attempted to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for every thing from a website to an insignia on brand new cases that looked like they were from a different point in time.

Logo design produced for an orthodontist in Watauga, style consist of an arc with lines intersecting via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo design jobs because it seems that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to small business marketing, if dining establishments approached their branding in the same way dentists do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo includes 4 personalities startled in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain exactly how people should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself won’t have the chance to be understood.

Logo layout produced for a hair style studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which communicated a feeling of simplicity and connection for their new hair salon. I came up with a concept which did not go the obvious path of creating simply a stylized orchid but rather delivered a company logo which suggested a flower in the pattern of a swirl incorporated into the letter O in the name and by placing emphasis on the logo design with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a business logo is generally the incorrect course and in this case, the design ended up not being about the flower but instead put the attention on the perception that they really wanted to transmit to their patrons.

Arabian horse logo style produced for a horse ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original company logo concept fashioned to display the unique physical traits of the Arabian type of horses. With a different head form and high tail posture, the Arabian is one of the highly quite easily identifiable equine types in the entire world.

Las Cafe logo design a little dining establishment, layout consists of a customized manuscript font style which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, style includes a modified manuscript typeface which floats over a team of luxuriant lines as well as dots.

Logo layout for a software application programmer the design features and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in quite a few cases the significance supporting a company logo is just as important as how it serves the organization it stands for.

Evolve logo style created for a Watauga indoor designer, layout feature a series of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Watauga interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, collaborates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, location evaluations, programming, study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in center of words progressed have actually been changed to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Watauga logo design assignment was undertaken for a management expert that enables business professionals to become more effective at managing people, expectations, and profitability.

A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly realized the market was ready for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a spot to market their pre-owned goods to other sports enthusiasts. I designed their Watauga logo dsign along with an illustration which garners the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo style has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually developed for an Watauga regional farm it was actually devised for a products broker, and this brand was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to generate a graphic that projects self-assurance, effectiveness, and affluence.
Logo created for making use of an indicator for the restaurant (Brewgrrs), it is an ornate script typeface that is reminiscent of a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to develop a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.