Weslaco, Texas Logo Design

Virtually every new Weslaco organization knows they need a logo, yet few new business owners entirely grasp the essential role their organization’s logo will perform in their becoming successful, or the reason that one logo works better than another. A business logo has an immediate and long term impact on the viability of a business, go with the right one and it can make the door swing and cash register ring, select the incorrect one and it can be a barrier and an impediment for the longevity of a company.

The logos included in the ImageCo portfolio help Weslaco, Texas companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos don’t require consideration, they can be comprehended in just a glimpse.
  2. Scalability: from labels to movie screens a scalable business logo will remain legible and just as emotive at every dimension.
  3. Versatility: logos which operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design must be ageless and should feel as relevant today, tomorrow, and twenty years from now.
Retro logo layout of a bike developed for a Weslaco, Texas coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were launching in an older section of the community and wanted to project a nostalgic atmosphere without appearing as boring or low energy. I fulfilled the two jobs by means of designing a custom logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo design with a microscopic lense slide as well as bacteria designed for Weslaco, Texas medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and consequences of diseases, mainly the field of healthcare that works with the clinical evaluation of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be extremely literal with a design and to a point, this specific design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more focus grabbing and more unforgettable.

logo style with a jumping environment-friendly frog created for a household fun center in Weslaco, Texas.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to feature a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a route, a stream, and also a tree - developed for Weslaco, Texas travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but rather convey emotional experiences through the images they record. The thought behind this logo composition was to utilize negative space to project more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I tried to do something very similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Weslaco logo but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Weslaco logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I seriously enjoy and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my client, while he loved the concept, really did not care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this particular variety of sea bird.

When I turn a concept over to a client I urge them to discuss it with colleagues and family members as well as with other people that they don’t even know so as to get impartial opinions on the worthiness of a design concept. Fortunately, he talked about it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world because the people that tend to hire an expert to design their logo design understand how vital a logo design is for their company so they are way more vested in the final result. Every logo project has it’s allotment of difficulties, but the greatest challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Weslaco, Texas publication author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it is the most critical part of a printed book given that it is ordinarily the primary thing a person sees in the bookstore. Regarding a publisher, it’s the absolute best opportunity that they will ever get to spotlight their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many occurrences 1 of the items consumers often tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company located in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of air travel and it was certainly a winner.

 Weslaco logo design made use of for advertising and marketing as well as a label style for Vintage Case features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be much older cases. For this custom logo design I attempted to come up with a logo that provided a fluid old-fashioned feel to it and could be used for every thing from a website to a label on brand new cases that looked like they were from another point in time.

Logo produced for an orthodontist in Weslaco, Texas, style include an arc with lines converging via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo design jobs considering that it appears that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to small business branding, if restaurants approached their branding in the same way dentists do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo includes 4 personalities staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate exactly how people ought to think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself won’t have the chance to be comprehended.

Logo style created for a hair layout workshop featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which carried a feeling of calmness and connection for their new hair salon. I came up with a concept which did not go the obvious route of making just a stylized orchid but alternatively created a business logo that implied an orchid in the pattern of a swirl integrated in to the letter O in the name and by putting emphasis on the logo design with the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a business logo is oftentimes the incorrect route and in this case, the design ended up not being about the orchid but alternately put the emphasis on the feeling that they really wanted to transmit to their customers.

Arabian equine logo design created for a horse cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created an original business logo concept customized to embody the unique physical traits of the Arabian pedigree of horses. By having an identifiable head form and high tail carriage, the Arabian is one of the most immediately identifiable horse lineages in the entire world.

Las Coffee shop logo layout a tiny dining establishment, design includes a customized script font which floats over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, layout contains a modified manuscript font which floats above a team of luxuriant lines and dots.

Logo style for a software designer the design attributes and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in many cases the significance supporting a logo design is just as important as how it serves the business it represents.

Progress logo design developed for a Weslaco, Texas indoor designer, style function a collection of red circles that converge and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Weslaco, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, coordinates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, space planning, site examinations, programming, analysis, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words progressed have been customized to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Weslaco, Texas logo design assignment was carried out for a leadership consultant that helps business leaders to become more effective at handling people, expectations, and profitability.
A logo design featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly knew the market was ready for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their secondhand equipment to other sports enthusiasts. I tailored their Weslaco logo design dsign utilizing a graphic that grabs the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really produced for an Weslaco, Texas area farm it was in reality devised for a products broker, and this company logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design a graphic that projects self-assurance, effectiveness, and prosperity.

 Weslaco Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout feature for outwardly facing arrow and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where exactly the target is. Fortunately, in this particular instance, I hit a bullseye with the very first shot.

Logo made for using a sign for the dining establishment (Brewgrrs), it is an ornate script font style that is similar to a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the business owner to create a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.