West University Place Logo Design

Every new West University Place organization knows they require a logo, but few new business owners fully are aware of the pivotal role their business logo can perform in their success, or exactly why one logo design performs more effectively than another. A company logo has an immediate and long term impact on the growth of a company, choose the correct one and it will make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and an impediment for the life span of a company. The logos presented in the ImageCo portfolio help West University Place companies succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be understood in just a look.
  2. Scalability: from business cards to billboards a scalable logo will be legible and just as emotive at virtually any size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a company logo needs to be lasting and will feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bike developed for a West University Place coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening in an older part of the city and wanted to visualize a vintage feel without coming across as monotonous or low energy. I accomplished both tasks by means of designing a sign design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo style with a microscope slide and also bacteria made for West University Place clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and consequences of diseases, mainly the field of healthcare that deals with the clinical assessment of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be overly literal with a concept and to a point, this specific design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more attention grabbing and more memorable.

logo layout with a jumping green frog designed for a family fun facility in West University Place.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to include a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a trail, a stream, as well as a tree - made for West University Place traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector because travel photographers tend not to capture places or things but rather communicate emotional journeys through the photos they capture. The idea behind this logo composition was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I attempted to do something similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  West University Place logo but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 West University Place logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I honestly savor and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the client, while he liked the concept, didn’t care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this particular variety of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with friends and family as well as with individuals that they don’t actually know so as to get objective opinions on the merit of a design concept. Fortunately, he discussed it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a weird animal in the design world given that the people that have a tendency to hire an expert to create their business logo recognize how vital a logo is for their company so they are way more vested in the final result. Every logo design project possesses it’s share of challenges, however the most significant obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for West University Place publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, however it is the most critical part of a printed book due to the fact that it is usually the first thing a person sees in the bookstore. Regarding a publisher, it’s the best opportunity they will ever have to advertise their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many cases one of the items folks tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline based in LA and although I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of flight and it was certainly a success.

 West University Place logo layout utilized for advertising as well as a label layout for Vintage Case features an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be older cases. For this custom logo design I strove to come up with a logo that had a fluid nostalgic feel to it and could easily be used for everything from a web page to a label on brand new cases that seemed like they were from a different point in time.

Logo design created for an orthodontist in West University Place, layout consist of an arc with lines converging through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design jobs because it seems that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to company marketing, if restaurants approached their advertising in the same way dental practitioners do every one of their logos would be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo includes 4 personalities staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize specifically how people should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the likelihood to be understood.

Logo style created for a hair style studio including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which communicated a sense of simplicity and elegance for their new hair salon. I created a design which did not go the obvious course of creating merely a stylized orchid but rather created a logo that implied an orchid in the pattern of a swirl featured into the letter O in the title and by putting emphasis on the concept along with the figure of a hummingbird floating above the logo design itself. The obvious path in designing a business logo is oftentimes the wrong course and in this case, the design ended up not being about the flower but instead laid the attention on the feeling that they wanted to transmit to their customers.

Arabian equine logo design developed for a horse ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind business logo design fashioned to illustrate the unique physical traits of the Arabian kind of horses. By having a distinctive head shape and very high tail carriage, the Arabian is one of the most quite easily identifiable horse lineages in the whole world.

Las Coffee shop logo design a little dining establishment, layout contains a customized script typeface which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, style consists of a modified script typeface which floats above a team of ornate lines and dots.

Logo layout for a software developer the style features as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in quite a few cases the substance behind a company logo is just as important as how it serves the business it represents.

Progress logo design created for a West University Place interior designer, layout function a collection of red circles that intersect as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West University Place interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, collaborates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, location examinations, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and A in middle of words progressed have been customized to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This West University Place logo design job was performed for a management advisor that aids business leaders to become more effective at overseeing people, expectations, and productivity.

A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was prepared for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a place to sell off their pre-owned products to other sports enthusiasts. I tailored their West University Place business logo dsign with an illustration which seizes the attention of traffic and projects an image that invokes the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually created for an West University Place regional farm it was in reality developed for a commodities broker, and this brand was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make an identity that projects trust, financial success, and opulence.
Logo design designed for making use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is similar to a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the business owner to design a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.