Acute Care 360 ImageCo, Wichita Falls, Texas, TX,

ImageCo, Wichita Falls, Texas, TX,

Evolv Design logo designed by ImageCo, Wichita Falls, Texas, TX,

Red Panda Publishers logo designed by ImageCo, Wichita Falls, Texas, TX,

Wichita Falls, Texas, TX,

ImageCo, Wichita Falls, Texas, TX,
ImageCo, Wichita Falls, Texas, TX,

Mid Valley Pathology logo designed by ImageCo, Wichita Falls, Texas, TX,

FSA OK logo designed by ImageCo, Wichita Falls, Texas, TX,

Emerald Heights logo designed by ImageCo, Wichita Falls, Texas, TX,

Club Sapphire logo designed by ImageCo, Wichita Falls, Texas, TX,

Downtown Dogs logo designed by ImageCo, Wichita Falls, Texas, TX,

School board logo designed by ImageCo, Wichita Falls, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, Wichita Falls, Texas, TX,

Stoney Forensic logo designed by ImageCo, Wichita Falls, Texas, TX,

Smart kernels logo designed by ImageCo, Wichita Falls, Texas, TX,

TIPS FOR SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design firm presents a money back guarantee try to remember that they can’t refund the time you commit which is eminently more valuable than your money is.

PORTFOLIO

Many designers talk a good game but inevitably a design firm can only be determined by the quality of their portfolio, if the work in their portfolio doesn’t feature real world samples odds are they won’t be able to produce a premium logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s goal is to reflect your unique vision for your company. If a logo designer is not focused on realizing your vision, the thing they are actually focused on is how soon they can get paid.

Wichita Falls LOGO DESIGN​

For over two decades ImageCo has been helping business owners establish memorable brands. We’ve done brand design work for builders, colleges, diamond miners, party planners, coffee shops, retail stores, and virtually every other kind of business you can imagine. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every branding project as if it will be utilized as an electric sign. As a result of our sign first strategy our brand identity designs can, and have been employed in everything from fashion labels to neon signs. Our sign first technique guarantees that our logo designs are just as effective whether they are used in television commercials or website applications, they are consistently recognizable, comprehended, and remembered no matter of scale or use.

American Made ★ Design

Something that seriously sets ImageCo apart from many of the design firms that you probably have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are enlisted to do, we perform in-house. No matter the kind of design project we take on, logo design, website design, trade show banners, or electric sign, we do not, and never will contract out our customer’s work to companies based outside the USA. When you phone us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not a middleman that increases the cost of your design project and imposes the terms of how we conduct business.

QUALITIES OF A POWERFUL LOGO DESIGN

Virtually every new Wichita Falls business understands that they probably need a logo, however few start ups fully recognize the vital role their company logo can perform in their financial success, or why one logo design performs more effectively than another. A business logo has an immediate and long term effect on the financial success of a business, pick the correct one and it can make the door swing and phone ring, select the incorrect one and it can be a barrier and a hindrance for the life span of an organization. The logos included in the ImageCo portfolio help Wichita Falls companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be grasped in just a look.
  2. Scalability: from business cards to retail signs a scalable business logo will continue to be legible and just as emotive at every scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they brand.
  5. Relevance: a logo design must be lasting and will feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It’s both a verb as well as a noun, it is an identifying mark as well as the process of noting something so that it could be distinguished, its genesis originates from the mark burned onto livestock. Nowadays a brand indicates basically anything with an intention, whether it be revenue or politics, a brand is an intrinsic aspect of specifying the value of a specific thing in the public’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are all from the very same family, the distinction being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest directed at a target audience, it’s goal is to create a mental image that the audience will identify with.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When someone says the brand names Ferrari or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and brand image is what makes people buy those products. Brand image is why individuals purchase most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you look back at the history of most branding companies you’ll find that they are frequently rebranded marketing and advertising agencies. When someone states they are in marketing many people will likely have a preconceived notion about what they do. Yet when someone claims “I’m in branding”… it simply sounds much more impressive, possibly it’s because most individuals don’t fully understand what it suggests to be in branding so it comes off as more mysterious and kind of sexy.

Brand Identity – Is an inclusive term that explains the visual elements of a product or business that influence understandings. This primarily includes the name, the logo, the packaging, the colors used yet can also include audio, lights, texture, signage, just about anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that concentrates on a kind of visual design that helps shape the perception of a business, a product or a business. Brand identity designers create logo designs, signage designs, product packaging, and also collateral products such as business cards, stationery, and also pamphlets. Some identity designers also design websites as well as software interfaces. The essential role of a brand identity designer is to create the visual cues as well as a psychological tone with the goal of affecting activities, end results and also assumptions.

select logos & signs

Retro logo layout of a bicycle created for a Wichita Falls coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening in an old section of the city and hoped to cast a vintage vibe without appearing as uninteresting or low energy. I fulfilled both of these tasks by creating a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and bacteria developed for Wichita Falls medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and outcomes of diseases, mainly the field of medicine which deals with the clinical assessment of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it serves fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more attention grabbing and much more memorable.

logo layout with a jumping green frog designed for a family fun center in Wichita Falls.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to feature a some springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for marketing and advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a trail, a stream, and also a tree - designed for Wichita Falls traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche speciality because travel photographers don’t shoot places or things but instead reveal emotional experiences by means of the images they capture. The idea behind this logo composition was to utilize negative space to communicate more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I made an effort to do something very similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Wichita Falls logo but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Wichita Falls logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I really savor and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, while he liked the concept, didn’t care for my choice of birds. This particular man seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this particular variety of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get unprejudiced viewpoints on the worthiness of a design. Fortunately, he shared it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world because the people that tend to hire an expert to design their business logo realize how essential a logo is for their business so they are way more vested in the end result. Every logo job has it’s portion of challenges, however the largest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Wichita Falls book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, but it really is the most necessary part of a printed book given that it is usually the first thing a person sees in the bookstore. With respect to a publisher, it’s the opportunity that they will likely ever have to advertise their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many cases 1 of the items individuals often tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline situated in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of air travel and it was certainly a victory.

 Wichita Falls logo design utilized for marketing and a tag style for Vintage Instance includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be much older cases. For this custom logo concept I sought to come up with a logo that possessed a fluid vintage feel to it and could be used for every thing from a website to a label on brand new cases that looked like they were from a different era.

Logo design developed for an orthodontist in Wichita Falls, design include an arc with lines converging with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo jobs considering that it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to small business advertising, if dining establishments approached their advertising in the very same way dental professionals do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo design features 4 personalities staggered in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate specifically how people should think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself won’t have the chance to be comprehended.

Logo layout created for a Wichita Falls hair design workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which conveyed a sense of contentment and class for their new hair salon. I came up with a design that didn’t go the obvious course of creating merely a stylized orchid but alternatively crafted a business logo which suggested an orchid in the formation of a swirl featured in to the letter O in the name and by placing attention on the logo design using the figure of a hummingbird hovering above the image itself. The obvious path in designing a company logo is oftentimes the wrong course and in this case, the design ended up not being about the flower but alternately put the attention on the emotion that they wanted to project to their patrons.

Arabian horse logo style created for a steed ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind company logo concept tailored to illustrate the unique physical traits of the Arabian pedigree of horses. With a distinctive head shape and higher tail posture, the Arabian is one of the most quite easily recognizable horse breeds in the whole world.

Las Cafe, A Wichita Falls Coffee shop logo layout a little dining establishment, layout contains a modified script typeface which hovers above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, layout consists of a modified manuscript font style which hovers above a group of luxuriant lines and also dots.

Logo style for a software application designer the design functions and also iconic Wichita Falls aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in quite a few cases the meaning supporting a logo design is just as important as how it brands the business it represents.

Advance logo design created for a Wichita Fallsinterior designer, style function a series of red circles that converge and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wichita Falls interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, collaborates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location examinations, programming, analysis, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions in Wichita Falls, the characters for letter V and A in middle of words advanced have actually been customized to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Wichita Falls logo design project was completed for a management advisor that enables business leaders to become more efficient at handling people, expectations, and productivity.

A Wichita Falls business logo style including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market was ready for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a location to sell off their secondhand items to other sports enthusiasts.

I designed their Wichita Falls business logo design with an image that garners the interest of traffic and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ ranches, this Wichita Falls company logo design has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really created for an Wichita Falls area farm it was really designed for an investments broker, and this company was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to generate a graphic that projected assurance, success, and wealth.

 Wichita Falls Logo design for a nonprofit, Transforming Point Solutions - the logo style attribute for ostensibly encountering arrowhead and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye without understanding where the target is. Fortunately, in this case, I struck a bullseye with the 1st shot.

Logo designed for the use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font that is reminiscent of a renowned Wichita Falls sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the proprietor to develop a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Wichita Falls, Texas, TX,
Logo designed by ImageCo, Wichita Falls, Texas, TX,
Logo designed by ImageCo, Wichita Falls, Texas, TX,
Logo designed by ImageCo, Wichita Falls, Texas, TX,
Electrical sign design for Wichita Falls restaurnat designed by Wichita Falls Sign Business
Wichita Falls logo design and brand identity design for Wichita Falls commercial businesses
Logo designed by ImageCo, Wichita Falls, Texas, TX,
Logo designed by ImageCo, Wichita Falls, Texas, TX,
Logo designed by ImageCo, Wichita Falls, Texas, TX,
Logo designed by ImageCo, Wichita Falls, Texas, TX,
Logo designed by ImageCo, Wichita Falls, Texas, TX,

Logo designed by ImageCo, Wichita Falls, Texas, TX,

Logo designed by ImageCo, Wichita Falls, Texas, TX,

Logo designed by ImageCo, Wichita Falls, Texas, TX,

Logo designed by ImageCo, Wichita Falls, Texas, TX,

Logo designed by ImageCo, Wichita Falls, Texas, TX,
Logo designed by ImageCo, Wichita Falls, Texas, TX,
Logo designed by ImageCo, Wichita Falls, Texas, TX,
Logo designed by ImageCo, Wichita Falls, Texas, TX,
Logo designed by ImageCo, Wichita Falls, Texas, TX,
Logo designed by ImageCo, Wichita Falls, Texas, TX,
Logo designed by ImageCo, Wichita Falls, Texas, TX,
Logo designed by ImageCo, Wichita Falls, Texas, TX,
Logo designed by ImageCo, Wichita Falls, Texas, TX,
Logo designed by ImageCo, Wichita Falls, Texas, TX,