Wichita Falls Logo Design

Each and every new Wichita Falls organization realizes that they require a logo, however few entrepreneurs fully grasp the essential role their business logo will perform in their success, or the reason that one business logo functions better than another. A business logo has a critical and lasting impact on the financial success of a company, select the correct one and it will make the door swing and phone ring, go with the incorrect one and it will be an obstacle and an impediment for the life of a company. The logos featured in the ImageCo portfolio help Wichita Falls businesses succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and equally emotive at every size.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a company logo should be ageless and should feel relevant today, tomorrow, and 20 years from now.

Retro logo style of a bike created for a Wichita Falls coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening in an older part of the city and wished to project a nostalgic atmosphere without coming across as uninteresting or low energy. I fulfilled the two tasks by means of developing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo design with a microscopic lense slide as well as bacteria designed for Wichita Falls medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and outcomes of diseases, especially the field of medicine that deals with the laboratory assessment of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more focus grabbing and more unforgettable.

logo layout with a leaping green frog developed for a family fun facility in Wichita Falls.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to integrate a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a hill, a path, a stream, and a tree - developed for Wichita Falls travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t shoot locations or things but instead project emotional journeys by means of the images they capture. The idea behind this logo design was to make use of negative space to project more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be communicated with just words. I tried to do something very similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Wichita Falls logo but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Wichita Falls logo layout with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I honestly savor and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the customer, even though he liked the concept, really did not care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this particular breed of sea bird.

When I turn a design over to a client I encourage them to discuss it with colleagues and family members as well as with individuals that they don’t actually know so as to get impartial viewpoints on the worthiness of a concept. Fortunately, he discussed it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world because the people that have a tendency to hire an expert to create their logo realize how crucial a logo design is for their organization so they are way more vested in the outcome. Every logo design job has it’s portion of difficulties, however the most significant obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Wichita Falls publication author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it really is the most essential part of a published book given that it is ordinarily the initial thing a person views in the bookstore. With respect to a publishing company, it’s the optimal opportunity they will likely ever get to advertise their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many occurrences one of the things people often tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company situated in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a good sense of flight and it was surely a success.

 Wichita Falls logo layout used for advertising and a label layout for Vintage Case includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be older cases. For this business logo design I strove to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be used for everything from a web page to a label on brand new cases that seemed like they were from another era.

Logo produced for an orthodontist in Wichita Falls, design consist of an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo jobs because it seems that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to company branding, if dining establishments approached their advertising in the same way dental practitioners do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo includes 4 characters staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain precisely how people ought to think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that describes itself will never have the opportunity to be comprehended.

Logo layout created for a hair layout studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which carried an atmosphere of tranquility and class for their new hair studio. I came up with a design which did not go the obvious direction of making simply a stylized orchid but instead crafted a logo design which suggested a flower in the formation of a swirl integrated in to the letter O in the name and by placing emphasis on the logo design using the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a business logo is usually the incorrect direction and in this case, the design ended up not being about the flower but alternately placed the main focus on the perception that they wanted to forecast to their patrons.

Arabian horse logo style produced for a steed cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed an original creative logo concept styled to embody the unique physical traits of the Arabian type of horses. With a distinctive head form and high tail posture, the Arabian is one of the most immediately recognizable horse lineages in the world.

Las Cafe logo style a little restaurant, design contains a changed manuscript typeface which hovers above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, layout consists of a modified script font which hovers over a team of elaborate lines as well as dots.

Logo design for a software programmer the style functions as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the business owner of the company and in many cases the substance behind a business logo is equally as important as how it serves the business it represents.

Progress logo layout developed for a Wichita Falls interior developer, layout feature a collection of red circles that intersect and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wichita Falls interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, coordinates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, location inspections, programming, study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and also A in middle of the word progressed have actually been changed to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Wichita Falls logo design assignment was undertaken for a management expert that aids business leaders to develop into more effective at supervising people, expectations, and productivity.

A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market was ready for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a spot to sell their pre-owned goods to other sports enthusiasts. I tailored their Wichita Falls business logo dsign utilizing an image which garners the interest of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually developed for an Wichita Falls area farm it was in reality designed for a products broker, and this particular trademark was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design an identity that projected assurance, effectiveness, and affluence.
Logo design made for using a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is similar to a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the proprietor to develop a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.