Tucson Logo Design

Every new Tucson company understands that they are in need of a logo, however few entrepreneurs thoroughly comprehend the essential role their business logo will make in their success, or why one business logo functions more effectively than another. A business logo has an immediate and sustaining influence on the prosperity of a company, choose the right one and it will make the door swing and phone ring, select the incorrect one and it can be a barrier and a hindrance for the life of an organization. The logos included in the ImageCo portfolio help Tucson companies prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be grasped in merely a look.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and equally emotive at any dimension.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a business logo should be timeless and should feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bike produced for a Tucson coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually launching in an old section of the town and wanted to project an old-fashioned vibe without coming across as uninteresting or low energy. I accomplished each of the jobs via designing a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo layout with a microscopic lense slide and also germs created for Tucson medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and consequences of diseases, mainly the branch of medicine which deals with the clinical evaluation of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be excessively literal with a concept and to a degree, this design approaches the company it serves quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more attention grabbing and much more memorable.

logo style with a jumping eco-friendly frog created for a family fun center in Tucson.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to include a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a group of birds, a hill, a trail, a stream, and a tree - created for Tucson traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area because travel photographers don’t shoot places or things but instead project emotional journeys through the images they capture. The thought behind this logo composition was to utilize negative space to communicate more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I tried to do something comparable to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Tucson logo but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 Tucson logo layout with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I honestly relish and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my client, even though he liked the concept, really did not care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this specific breed of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and colleagues and family as well as with folks that they don’t even know so as to get objective opinions on the merit of a concept. Fortunately, he discussed it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Business logos are a weird animal in the design world because the people that are inclined to hire a professional to design their logo recognize how vital a logo design is for their company so they are much more vested in the final result. Every logo job has it’s share of challenges, however the biggest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Tucson publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it is the most necessary part of a published book because it is ordinarily the primary thing a person views in the book store. With regard to a publishing company, it’s the optimal opportunity they will ever have to spotlight their label and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many occurrences 1 of the items folks often tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company situated in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to conferring a spirit of air travel and it was definitely a success.

 Tucson logo design utilized for marketing and also a label style for Vintage Instance features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that seemed to be much older cases. For this brand concept I strove to come up with a logo that had a fluid nostalgic feel to it and could be used for every thing from a web site to a label on brand new cases that looked like they were from a different point in time.

Logo design created for an orthodontist in Tucson, layout consist of an arc with lines converging via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo projects because it appears that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to business marketing, if dining establishments approached their branding in the same way dentists do every one of their company logos would be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo features 4 characters staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe precisely how individuals ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself won’t have the likelihood to be understood.

Logo layout created for a hair design studio featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that conveyed a feeling of simplicity and elegance for their new hair studio. I created a concept that didn’t go the obvious path of making just a stylized orchid but instead delivered a logo that suggested a flower in the formation of a swirl integrated in to the letter O in the name and by placing attention on the logo design with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a logo is usually the wrong path and in this case, the design ended up not being about the flower but instead laid the attention on the emotion that they really wanted to project to their patrons.

Arabian steed logo design produced for an equine cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind custom logo concept styled to display the unique physical traits of the Arabian type of horses. By having an identifiable head form and very high tail posture, the Arabian is one of the very most immediately identifiable horse lineages in the entire world.

Las Cafe logo design a little dining establishment, design contains a customized script typeface which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, style consists of a changed script font which floats over a group of ornate lines as well as dots.

Logo layout for a software program designer the design attributes as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in many cases the significance behind a logo design is equally as important as how it serves the business it stands for.

Evolve logo style produced for a Tucson indoor designer, style function a series of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Tucson interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site inspections, programming, investigation, interacting with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V as well as A in center of words advanced have actually been changed to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Tucson logo design job was carried out for a leadership advisor that helps business professionals to develop into more efficient at overseeing people, expectations, and productivity.

A logo layout featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was prepared for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a location to sell off their used products to other sports enthusiasts. I designed their Tucson logo dsign with an image that garners the attention of vehicles and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo style has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually composed for an Tucson regional farm it was in reality devised for a commodities broker, and this particular logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design a graphic that projects self-assurance, success, and luxury.
Logo designed for using an indication for the dining establishment (Brewgrrs), it is an elaborate script typeface that is similar to a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the owner to produce a logo design which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.