Utah Logo Design

Nearly every new Utah company understands that they require a logo, however few new business owners fully comprehend the vital role their company logo will make in their financial success, or why one logo design works far better than another. A company logo has an instant and long term impact on the growth of a company, go with the right one and it will make the door swing and cash register ring, select the wrong one and it will be an obstacle and a hindrance for the life of an organization.

The logos presented in the ImageCo portfolio help Utah  businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logos do not require contemplation, they can be comprehended in just a glimpse.
  2. Scalability: from labels to movie screens a scalable logo will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos which operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design needs to be ageless and will feel as relevant today, tomorrow, and 20 years from today.
Retro logo style of a bicycle created for a Utah, Utah coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening in an old section of the community and wished to visualize an old-fashioned tone without appearing as uninteresting or low energy. I achieved both of these tasks by designing a business logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo design with a microscopic lense slide as well as germs designed for Utah, Utah clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and consequences of diseases, especially the field of medicine which deals with the clinical examination of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be excessively literal with a design and to a point, this design approaches the company it serves rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more interest grabbing and more meaningful.

logo design with a jumping green frog developed for a family enjoyable center in Utah, Utah.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to feature a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a mountain, a route, a stream, and a tree - created for Utah, Utah traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field due to the fact that travel photographers tend not to capture locations or things but rather communicate emotional experiences through the pictures they capture. The idea behind this logo design was to make use of negative space to project more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I attempted to do something the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Utah logo design but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Utah logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I really enjoy and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this specific variety of sea bird.

When I turn a design over to a client I encourage them to share it with friends and colleagues and family members as well as with individuals that they don’t even know so as to get unbiased viewpoints on the worthiness of a design. Fortunately, he talked about it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world because the people that are inclined to hire a professional to design their business logo recognize how vital a logo design is for their company so they are much more vested in the end result. Every logo design project possesses it’s allotment of difficulties, however the biggest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Utah, Utah book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it is the most critical part of a published book considering that it is often the initial thing a person views in the book shop. Regarding a publisher, it’s the best opportunity they will likely ever get to spotlight their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many cases one of the aspects individuals often tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service located in LA and while I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a good sense of flight and it was certainly a victory.

 Utah logo design used for marketing and also a tag layout for Vintage Situation includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which looked to be antique cases. For this custom logo design I sought to come up with a logo that offered a fluid vintage feel to it and could easily be used for anything from a web page to a label on brand new cases that appeared like they were from a different era.

Logo created for an orthodontist in Utah, Utah, style include an arc with lines converging via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo projects because it seems that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to business marketing, if dining establishments approached their advertising in the same way dental practitioners do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo design includes 4 characters startled in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which communicated that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate precisely how individuals should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that explains itself will never have the likelihood to be comprehended.

Logo layout developed for a hair style studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that communicated a sense of relaxation and class for their new hair salon. I came up with a design that didn’t go the obvious route of making simply a stylized orchid but instead created a company logo which implied an orchid in the pattern of a swirl featured into the letter O in the name and by placing emphasis on the concept along with the figure of a hummingbird floating above the image itself. The obvious path in creating a logo is usually the wrong path and in this case, the design ended up not being about the orchid but instead laid the emphasis on the emotion that they wanted to transmit to their customers.

Arabian horse logo layout created for a steed ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original logotype concept fashioned to illustrate the unique physical traits of the Arabian type of horses. With an identifiable head form and high tail carriage, the Arabian is one of the highly immediately recognizable horse breeds in the whole world.

Las Cafe logo layout a small dining establishment, style consists of a modified script typeface which floats over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, style consists of a modified script font style which floats above a group of luxuriant lines and dots.

Logo layout for a software application developer the design attributes and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in many cases the meaning behind a company logo is just as important as how it serves the enterprise it stands for.

Advance logo style developed for a Utah, Utah indoor designer, design function a series of red circles that converge and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Utah, Utah interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, site inspections, programming, investigation, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and also A in center of the word progressed have actually been changed to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Utah, Utah logo design assignment was undertaken for a management consultant that assists business leaders to develop into more efficient at supervising people, expectations, and productivity.
A logo style including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was prepared for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a location to market their secondhand items to other sports enthusiasts. I designed their Utah logo design dsign using a graphic which garners the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo style has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really developed for an Utah, Utah regional farm it was really developed for a products broker, and this company was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to develop a image that projected self-confidence, effectiveness, and prosperity.

 Utah Logo design for a not-for-profit, Turning Point Solutions - the logo style function for outwardly facing arrowhead and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where exactly the target is. Luckily, in this particular case, I struck a bullseye with the first shot.

Logo made for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the business owner to design a business logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.