Utah Logo Design

Virtually every new Utah company realizes that they require a logo, yet few entrepreneurs thoroughly grasp the key role their logo design will perform in their financial success, or the reason that one logo design functions far better than another. A business logo has an immediate and lasting effect on the success of a company, select the correct one and it can make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the longevity of a business.

The logos included in the ImageCo portfolio help Utah companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs do not demand consideration, they can be understood in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo will remain legible and just as emotive at any dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a business logo needs to be ageless and will feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle produced for a Utah coffee cafe and also a coffee roaster.

Ferry Street Coffee Company

This start-up coffee roaster and cafe were actually launching in an old section of the community and wanted to visualize an old-fashioned feel without appearing as monotonous or low energy. I accomplished both jobs by means of creating a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo design with a microscope slide and bacteria created for Utah medical facility.

Mid-Valley Pathology | Logo Design Project

Pathology is the science that researches the root causes and effects of diseases, especially the branch of medicine that deals with the clinical examination of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be excessively literal with a design and to a point, this design approaches the company it serves rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more attention grabbing and a lot more meaningful.

logo design with a leaping eco-friendly frog made for a family members enjoyable facility in Utah.

Cool Springs | Retail Branding Project

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a flock of birds, a hill, a trail, a stream, and a tree - designed for Utah traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers tend not to shoot locations or things but rather communicate emotional journeys through the pictures they capture. The idea behind this logo concept was to use negative space to convey more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I made an effort to do something comparable to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Utah logo but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Utah logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design Project

The lion’s share of business logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, while he loved the concept, really did not care for my choice of birds. This particular guy seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this specific kind of sea bird.

When I turn a design over to a client I urge them to discuss it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get unbiased opinions on the benefit of a concept. Fortunately, he discussed it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world because the people that have a tendency to hire an expert to design their logo comprehend how important a logo is for their business so they are way more invested in the end result. Every logo project has it’s portion of challenges, however the biggest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Utah book author

Red Panda Publishers | Logo Design Project

The book spine is a narrow piece of real estate to work with, however it really is the most critical part of a published book due to the fact that it is in most cases the very first thing a person sees in the book store. With regard to a publishing company, it’s the most ideal opportunity that they will ever get to promote their brand and get their logo design in front of the individuals that shop for actual books. This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design Project

Airlines come and depart nevertheless it looks like that in many instances one of the aspects folks often tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service located in LA and although I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to confering a spirit of airline flight and it was definitely a success.

 Utah logo style made use of for advertising and marketing as well as a tag style for Vintage Situation features an archaic font style layout.

Vintage Case | Logo Design Project

Vintage case focused in brand new cases for musical instruments, which looked to be antique cases. For this custom logo concept I attempted to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from a different era.

Logo design created for an orthodontist in Utah, style include an arc with lines converging through it to imply steel braces.

Kujak Orthodontics | Logo Design Project

Dental logo designs can easily be one of the most difficult logo jobs because it appears that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to company marketing, if restaurants approached their advertising in the exact same way dental offices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry. I really really love doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on. Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.
William McNally logo design created for a household nonprofit, the logo design features 4 personalities surprised in elevation to represent a family with in the layout.

William McNally | Logo Design Project

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wants to convey. The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe specifically how people should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that describes itself won’t have the likelihood to be comprehended.
Logo style developed for a hair design workshop including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which projected a feeling of peace and connection for their new hair studio. I created a concept that did not go the obvious path of designing merely a stylized orchid but alternatively delivered a logo that suggested an orchid in the formation of a swirl blended into the letter O in the title and by putting emphasis on the logo design along with the figure of a hummingbird floating above the image itself. The obvious path in creating a business logo is in most cases the incorrect course and in this case, the design ended up not being about the orchid but instead laid the attention on the emotion that they really wanted to transmit to their customers.
Arabian steed logo design produced for an equine cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design Project

ImageCo developed a unique logotype design customized to epitomize the unique physical traits of the Arabian type of horses. By having an identifiable head shape and higher tail carriage, the Arabian is one of the most easily recognizable horse types in the whole world.
Las Coffee shop logo style a small dining establishment, design contains a changed script font which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design Project

Las Coffee shop logo style a little restaurant, design consists of a customized manuscript typeface which hovers over a group of elaborate lines as well as dots.

Logo design for a software application developer the design features and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design Project

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the business and in quite a few cases the meaning supporting a company logo is just as important as how it brands the business it represents.

Progress logo design developed for a Utah interior designer, layout feature a collection of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design Project

Evolv Design is a Utah interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, collaborates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, location inspections, programming, research, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and also A in center of the word advanced have been modified to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Utah logo design assignment was completed for a leadership advisor that assists business leaders to develop into more successful at handling people, expectations, and profitability.
A logo layout including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was prepared for an outdoor sporting store that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a spot to market their previously owned items to other sports enthusiasts.

I designed their Utah logo design design along with an illustration that garners the attention of traffic and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.

Logo style MQ farms, this logo style has a field integrated right into the letter Q.

MQ Farms | Logo Design

The MQ farms custom logo design wasn’t really developed for an Utah regional farm it was actually developed for a products broker, and this trademark was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to generate a graphic that projects self-assurance, success, and wealth.

 Utah Logo design for a not-for-profit, Turning Point Solutions - the logo style attribute for ostensibly facing arrowhead and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where the target is. Thankfully, in this particular instance, I nailed a bullseye with the very first try.

Logo created for making use of a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Branding

I have created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to design a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.