American Fork, Utah Logo Design

Virtually every new American Fork organization realizes that they need a logo, yet few entrepreneurs fully understand the pivotal role their logo can make in their becoming successful, or why one logo design works better than another. A company logo has a critical and long term effect on the prosperity of a business, pick the right one and it will make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and an impediment for the longevity of a company.

The logos featured in the ImageCo portfolio help American Fork, Utah businesses succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logo designs do not demand scrutiny, they can be realized in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design should be lasting and should feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle produced for a American Fork, Utah coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening in an old section of the city and hoped to project a retro tone without coming across as uninteresting or low energy. I achieved each of the tasks by means of designing a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and germs designed for American Fork, Utah clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and outcomes of diseases, mainly the branch of healthcare which works with the laboratory assessment of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be overly literal with a design and to a degree, this design approaches the company it serves quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more attention grabbing and much more memorable.

logo design with a leaping green frog made for a family enjoyable center in American Fork, Utah.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to feature a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a route, a stream, and also a tree - created for American Fork, Utah travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers tend not to shoot places or things but rather project emotional journeys by means of the images they capture. The thought behind this logo concept was to make use of negative space to communicate more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I attempted to do something the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  American Fork logo but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 American Fork logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I truly enjoy and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my customer, while he loved the concept, didn’t care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this specific variety of sea bird.

When I turn a design over to a customer I urge all of them to share it with colleagues and family as well as with folks that they don’t even know so as to get objective point of views on the benefit of a design. Fortunately, he shared it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a weird animal in the design world given that the people that have a tendency to hire an expert to create their logo recognize how important a logo design is for their business so they are much more invested in the result. Every logo project has it’s portion of difficulties, but the greatest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for American Fork, Utah book author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it is the most necessary part of a printed book since it is ordinarily the initial thing a person views in the bookstore. For a publishing company, it’s the optimal opportunity that they will ever have to promote their label and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many instances one of the items individuals tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service located in LA and although I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to confering a spirit of airline flight and it was certainly a victory.

 American Fork logo layout used for advertising and marketing as well as a label design for Vintage Situation includes an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that appeared to be vintage cases. For this brand design I sought to come up with a logo that provided a fluid old-fashioned feel to it and could be used for every thing from a web page to an insignia on brand new cases that looked like they were from a different era.

Logo design produced for an orthodontist in American Fork, Utah, design include an arc with lines intersecting through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo jobs due to the fact that it appears that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to business advertising, if dining establishments approached their branding in the same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo design includes 4 personalities staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate exactly how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the opportunity to be understood.

Logo style created for a hair design workshop including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that projected a spirit of peace and class for their new hair salon. I came up with a concept that did not go the obvious route of creating simply a stylized orchid but rather created a logo that suggested a flower in the formation of a swirl incorporated into the letter O in the title and by placing attention on the logo design using the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a logo is more often than not the incorrect course and in this case, the design ended up not being about the orchid but instead laid the main focus on the perception that they really wanted to project to their clients.

Arabian steed logo style created for a horse ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct custom logo design customized to manifest the unique physical traits of the Arabian type of horses. By having a distinctive head shape and high tail posture, the Arabian is one of the very most easily identifiable equine types in the entire world.

Las Cafe logo design a small restaurant, layout consists of a changed manuscript font which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, style contains a changed manuscript font which floats above a group of elaborate lines and dots.

Logo layout for a software application designer the style features as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the symbolism behind a business logo is equally as important as how it brands the organization it stands for.

Develop logo design created for a American Fork, Utah interior developer, layout function a series of red circles that intersect as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a American Fork, Utah interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, coordinates, and manages such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, site assessments, programming, study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in middle of words advanced have been changed to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This American Fork, Utah logo design assignment was completed for a management expert that aids business leaders to develop into more successful at handling people, expectations, and profitability.
A logo style featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was primed for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their previously owned items to other sports enthusiasts. I created their American Fork business logo dsign using an illustration that pulls in the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually produced for an American Fork, Utah area farm it was in reality designed for a products broker, and this particular company was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create a graphic that projected self-assurance, success, and opulence.

 American Fork Logo design for a not-for-profit, Transforming Point Solutions - the logo layout attribute for outwardly dealing with arrowhead as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they desired, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where the target is. Thankfully, in this particular case, I hit a bullseye with the 1st try.

Logo design designed for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the owner to produce a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.