American Fork Logo Design

Every new American Fork company understands that they require a logo, yet few entrepreneurs entirely comprehend the essential role their logo will make in their financial success, or exactly why one business logo works better than another. A logo has an instant and lasting influence on the success of a company, select the right one and it can make the door swing and phone ring, go with the incorrect one and it can be an obstacle and a hindrance for the longevity of an organization. The logos presented in the ImageCo portfolio help American Fork companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t demand scrutiny, they can be understood in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and just as emotive at any scale.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a logo design needs to be ageless and will feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bicycle produced for a American Fork coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening in an older part of the area and really wanted to visualize a retro atmosphere without coming across as stodgy or low energy. I achieved both of these tasks by means of designing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo layout with a microscope slide as well as germs developed for American Fork clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and effects of diseases, mainly the field of healthcare which deals with the clinical assessment of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be overly literal with a concept and to a point, this specific design approaches the company it serves rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more focus grabbing and even more memorable.

logo layout with a leaping eco-friendly frog created for a family fun center in American Fork.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for health care providers, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to incorporate a some springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a group of birds, a mountain, a path, a stream, as well as a tree - made for American Fork traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche area because travel photographers don’t capture places or things but rather convey emotional journeys through the photos they capture. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of almost all professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I made an effort to do something the same to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  American Fork logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 American Fork logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I really savor and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the customer, while he loved the concept, really did not care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his hatred for this specific variety of sea bird.

When I turn a design over to a client I encourage all of them to share it with colleagues and family as well as with people that they don’t even know so as to get unprejudiced opinions on the value of a concept. Fortunately, he discussed it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world given that the people that are inclined to hire an expert to design their logo design recognize how essential a logo is for their company so they are much more invested in the outcome. Every logo design job has it’s portion of hurdles, however the greatest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for American Fork book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, yet it really is the most important part of a printed book because it is ordinarily the primary thing a person views in the book store. With regard to a publisher, it’s the absolute best opportunity that they will likely ever have to advertise their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many cases 1 of the traits individuals tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a good sense of airline flight and it was surely a victory.

 American Fork logo design used for advertising and also a tag style for Vintage Situation features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that seemed to be older cases. For this business logo design I tried to come up with a logo that had a fluid old style feel to it and could be used for every thing from a web page to a label on brand new cases that seemed like they were from another era.

Logo created for an orthodontist in American Fork, layout consist of an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo design jobs due to the fact that it seems that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to business marketing, if dining establishments approached their advertising in the very same way dental practices do every one of their company logos would be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo design features 4 characters staggered in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe precisely how individuals should think or feel they don’t understand the goal of a logo. If you have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that explains itself will never have the opportunity to be comprehended.

Logo layout created for a hair style studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which communicated a spirit of tranquility and elegance for their new hair studio. I came up with a design which didn’t go the obvious route of designing simply a stylized orchid but rather created a business logo which suggested an orchid in the pattern of a swirl blended into the letter O in the title and by placing emphasis on the concept using the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a company logo is oftentimes the wrong route and in this case, the design ended up not being about the flower but instead placed the emphasis on the perception that they really wanted to forecast to their patrons.

Arabian equine logo style produced for a horse ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct custom logo concept tailored to embody the unique physical traits of the Arabian kind of horses. With a distinctive head shape and high tail carriage, the Arabian is one of the highly immediately identifiable horse lineages in the entire world.

Las Coffee shop logo design a tiny dining establishment, style contains a changed manuscript font style which hovers above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, design contains a customized script typeface which hovers above a group of ornate lines and dots.

Logo design for a software designer the style attributes and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in quite a few cases the symbolism supporting a logo is equally as important as how it brands the enterprise it stands for.

Advance logo style produced for a American Fork interior developer, design function a collection of red circles that converge as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a American Fork interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, site inspections, programming, research, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word progressed have been customized to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular American Fork logo design project was undertaken for a leadership guide that helps business professionals to become more effective at handling people, expectations, and productivity.

A logo style including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was ready for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a location to sell off their used products to other sports enthusiasts. I designed their American Fork business logo dsign along with an illustration that garners the interest of vehicles and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo style has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually created for an American Fork regional farm it was in reality developed for a products broker, and this logo design was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to produce an identity that projected self-assurance, effectiveness, and wealth.
Logo design designed for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant script font style that is reminiscent of a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the owner to develop a logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.