Acute Care 360 ImageCo, American Fork, Utah, UT,

ImageCo, American Fork, Utah, UT,

Evolv Design logo designed by ImageCo, American Fork, Utah, UT,

Red Panda Publishers logo designed by ImageCo, American Fork, Utah, UT,

American Fork, Utah, UT,

ImageCo, American Fork, Utah, UT,
ImageCo, American Fork, Utah, UT,

Mid Valley Pathology logo designed by ImageCo, American Fork, Utah, UT,

FSA OK logo designed by ImageCo, American Fork, Utah, UT,

Emerald Heights logo designed by ImageCo, American Fork, Utah, UT,

Club Sapphire logo designed by ImageCo, American Fork, Utah, UT,

Downtown Dogs logo designed by ImageCo, American Fork, Utah, UT,

School board logo designed by ImageCo, American Fork, Utah, UT,

Ferry Street Coffee Company logo designed by ImageCo, American Fork, Utah, UT,

Stoney Forensic logo designed by ImageCo, American Fork, Utah, UT,

Smart kernels logo designed by ImageCo, American Fork, Utah, UT,

STRATEGIES FOR PICKING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design firm offers a money back guarantee try to remember that they can’t refund the time you commit which is much more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a design firm can only be determined from the quality of their design work, if the work in their design portfolio does not feature real world examples chances are they will never be able to produce a top quality logo design.

VISION

A logo’s objective is to be recognized and remembered, and it’s purpose is to echo your unique vision for your organization. If a designer isn’t focused on realizing your vision, the thing they are actually focused on is how fast they can get paid.

American Fork LOGO DESIGN​

For over two decades ImageCo has been helping business owners cultivate memorable brands. We have performed branding work for ranchers, schools, heart surgeons, party planners, coffee shops, retailers, and virtually every other kind of business concern you can envision. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every design as if it will be employed as an electrical sign. As a result of our sign first approach our logo designs can, and have been employed in everything from fashion labels to billboards. Our sign first method insures that our logos are equally effective whether they are used in television commercials or website applications, they are consistently identifiable, comprehended, and remembered regardless of size or use.

American Made ★ Design

The one difference which really sets ImageCo apart from other design firms that you probably have encountered online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are enlisted to do, we do ourselves. Regardless of the kind of design project we take on, logo, website, trade show exhibit, or electrical sign, we do not, and never will farm out our client’s projects to 3rd parties based outside the US. Whenever you call us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not a middleman that increases the price of your design project and dictates the terms of how you and I do business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

Virtually every new American Fork company knows they probably need a logo, but few start ups thoroughly comprehend the vital role their company logo can perform in their financial success, or exactly why one business logo functions more effectively than another. A business logo has a critical and sustaining influence on the success of a company, go with the right one and it will make the door swing and phone ring, choose the incorrect one and it can be an obstacle and an impediment for the life of a business. The logos featured in the ImageCo portfolio help American Fork businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos do not require scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from label to posters a scalable logo design will continue to be legible and just as emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they brand.
  5. Relevance: a logo design needs to be enduring and will feel equally relevant today, tomorrow, and forty years from now.

understanding branding

Brand – It is a verb and also a noun, it’s an identifying mark as well as the act of noting something to make sure that it can be identified, its foundation originates from the brand burned onto livestock. Today a brand represents practically anything with an objective, whether it be earnings or politics, a brand is an inherent aspect of specifying the worth of something in the consumer’s mind.

Branding – Is sort of like marketing and advertising’s attractive cousin, they are all from the very same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition directed at a target market, it’s goal is to develop a mental image that the target market can connect to.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When a person mentions the names Ferrari or Corvette what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and unique . That is brand image and brand image is what makes people buy those products. Brand image is why people buy specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you look back at the history of a lot of branding agencies you’ll discover that they are quite often rebranded advertising companies. When someone states they are in advertising and marketing most individuals will likely have an idea about what they do. But when a person says “I am in branding”… it just seems much more attractive, probably it’s since most individuals do not fully understand what it suggests to be in branding so it comes off as mysterious and attractive.

Brand Identity – Is an inclusive term that defines the visual aspects of a product or business that influence view points. This mainly consists of the name, the logo, the packaging, the different colors utilized however can also include audio, lights, texture, signs, actually anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that specializes in a type of visual design which helps form the perception of a company, a product or a company. Brand identity designers create logo designs, signage designs, product packaging, as well as collateral products such as cards, stationery, as well as brochures. Some identity designers also develop websites and also software interfaces. The vital function of a brand identity designer is to develop the visual cues as well as a psychological tone with the goal of affecting activities, results and assumptions.

Featured SIGNS & LOGOS

Retro logo layout of a bicycle developed for a American Fork coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were launching in an old section of the area and wished to project a vintage atmosphere without coming across as stodgy or low energy. I fulfilled both jobs via developing a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo style with a microscope slide and also germs created for American Fork medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the root causes and consequences of diseases, mainly the branch of medicine which works with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Normally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more focus grabbing and more meaningful.

logo layout with a jumping green frog made for a family fun facility in American Fork.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a hill, a trail, a stream, and also a tree - created for American Fork travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area because travel photographers don’t capture locations or things but instead communicate emotional journeys by means of the pictures they capture. The idea behind this logo composition was to utilize negative space to convey more than what was visible upon initial glance, which I think is representative of most professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I made an effort to do something similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  American Fork logo design but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 American Fork logo layout with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I honestly savor and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my customer, even though he loved the concept, really did not care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his aversion for this specific breed of sea bird.

When I turn a design over to a client I urge them to share it with friends and colleagues and family as well as with other people that they don’t actually know so as to get impartial point of views on the value of a concept. Fortunately, he shared it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a strange creature in the design world because the people that tend to hire a professional to design their logo design understand how important a logo design is for their company so they are much more vested in the result. Every logo job possesses it’s portion of challenges, but the most significant obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for American Fork book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it really is the most important part of a published book due to the fact that it is ordinarily the first thing a person views in the bookstore. For a publishing company, it’s the most ideal opportunity that they will likely ever have to spotlight their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many occurrences one of the aspects consumers usually tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a spirit of airline flight and it was definitely a success.

 American Fork logo design utilized for advertising and marketing and a tag design for Vintage Instance features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which looked to be older cases. For this business logo concept I tried to come up with a logo that provided a fluid vintage feel to it and could be utilized for anything from a web site to a label on brand new cases that looked like they were from a different era.

Logo created for an orthodontist in American Fork, style include an arc with lines intersecting via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo projects considering that it seems that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to business branding, if dining establishments approached their branding in the exact same way dentists do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo design features 4 personalities staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain how people should think or feel they don’t understand the objective of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself will never have the likelihood to be comprehended.

Logo layout developed for a American Fork hair style workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that related a feeling of calmness and elegance for their new hair salon. I came up with a concept which didn’t go the obvious direction of designing simply a stylized orchid but alternatively designed a logo that suggested a flower in the pattern of a swirl incorporated in to the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a logo design is usually the wrong path and in this case, the design ended up not being about the flower but instead placed the importance on the emotion that they really wanted to forecast to their customers.

Arabian horse logo design developed for a steed ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct business logo concept styled to manifest the unique physical traits of the Arabian pedigree of equines. By having a different head form and very high tail posture, the Arabian is one of the very most quite easily identifiable horse lineages in the whole world.

Las Cafe, A American Fork Coffee shop logo style a tiny restaurant, design consists of a changed manuscript font which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, design includes a changed script font which floats above a group of elaborate lines as well as dots.

Logo layout for a software program designer the style functions and iconic American Fork component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in many cases the significance behind a logo is equally as important as how it serves the business it stands for.

Develop logo design developed for a American Forkinterior designer, layout function a series of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a American Fork interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, collaborates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, location assessments, programming, research study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions in American Fork, the personalities for letter V as well as A in center of words advanced have actually been modified to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This American Fork logo design project was undertaken for a management specialist that assists business professionals to become more effective at overseeing people, expectations, and productivity.

A American Fork business logo layout including a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was ready for an outdoor sporting store that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their secondhand products to other sports enthusiasts.

I created their American Fork logo design with an illustration that seizes the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.

Logo design MQ farms, this American Fork company logo layout has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually created for an American Fork regional farm it was really devised for an investments broker, and this particular company logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to develop an identity that projects self-confidence, effectiveness, and prosperity.

 American Fork Logo design for a nonprofit, Transforming Point Solutions - the logo layout attribute for externally facing arrowhead as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where exactly the target is. Fortunately, in this case, I hit a bullseye with the first try.

Logo made for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a well-known American Fork sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the owner to develop a logo design that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, American Fork, Utah, UT,
Logo designed by ImageCo, American Fork, Utah, UT,
Logo designed by ImageCo, American Fork, Utah, UT,
Logo designed by ImageCo, American Fork, Utah, UT,
Electrical sign design for American Fork restaurnat designed by American Fork Sign Business
American Fork logo design and brand identity design for American Fork retailers
Logo designed by ImageCo, American Fork, Utah, UT,
Logo designed by ImageCo, American Fork, Utah, UT,
Logo designed by ImageCo, American Fork, Utah, UT,
Logo designed by ImageCo, American Fork, Utah, UT,
Logo designed by ImageCo, American Fork, Utah, UT,

Logo designed by ImageCo, American Fork, Utah, UT,

Logo designed by ImageCo, American Fork, Utah, UT,

Logo designed by ImageCo, American Fork, Utah, UT,

Logo designed by ImageCo, American Fork, Utah, UT,

Logo designed by ImageCo, American Fork, Utah, UT,
Logo designed by ImageCo, American Fork, Utah, UT,
Logo designed by ImageCo, American Fork, Utah, UT,
Logo designed by ImageCo, American Fork, Utah, UT,
Logo designed by ImageCo, American Fork, Utah, UT,
Logo designed by ImageCo, American Fork, Utah, UT,
Logo designed by ImageCo, American Fork, Utah, UT,
Logo designed by ImageCo, American Fork, Utah, UT,
Logo designed by ImageCo, American Fork, Utah, UT,
Logo designed by ImageCo, American Fork, Utah, UT,