Acute Care 360 ImageCo, Cedar City, Utah, UT,

ImageCo, Cedar City, Utah, UT,

Evolv Design logo designed by ImageCo, Cedar City, Utah, UT,

Red Panda Publishers logo designed by ImageCo, Cedar City, Utah, UT,

Cedar City, Utah, UT,

ImageCo, Cedar City, Utah, UT,
ImageCo, Cedar City, Utah, UT,

Mid Valley Pathology logo designed by ImageCo, Cedar City, Utah, UT,

FSA OK logo designed by ImageCo, Cedar City, Utah, UT,

Emerald Heights logo designed by ImageCo, Cedar City, Utah, UT,

Club Sapphire logo designed by ImageCo, Cedar City, Utah, UT,

Downtown Dogs logo designed by ImageCo, Cedar City, Utah, UT,

School board logo designed by ImageCo, Cedar City, Utah, UT,

Ferry Street Coffee Company logo designed by ImageCo, Cedar City, Utah, UT,

Stoney Forensic logo designed by ImageCo, Cedar City, Utah, UT,

Smart kernels logo designed by ImageCo, Cedar City, Utah, UT,

TIPS FOR PICKING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design company presents a money back guarantee try to remember that they simply cannot reimburse the amount of time you commit which is eminently more precious than your money is.

PORTFOLIO

Some design firms talk a good game but ultimately a design agency can only be evaluated from the quality of their portfolio, if the work in their portfolio does not contain real world examples odds are they will never be able to deliver a top quality logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s objective is to reflect your unique vision for your business. If a logo designer is not focused on realizing your vision, the thing they are really focused on is how fast they can get paid.

Cedar City LOGO DESIGN​

For over 20 years ImageCo has been helping start ups and entrepreneurs cultivate unforgettable brand identities. We’ve undertaken branding work for ranchers, universities, heart surgeons, party planners, coffee shops, retailers, and virtually every other kind of business concern you can envision. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be employed as an electric sign. As a result of our sign first strategy our identity designs can, and have been employed in everything from garment labels to electrical signs. Our sign first approach insures that our logos are equally successful whether they are used in television commercials or website headers, they are consistently recognizable, comprehended, and remembered irrespective of size or function.

American Made ★ Design

Something which seriously sets ImageCo apart from many of the design agencies that you might have encountered online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are enlisted to do, we do in-house. Irrespective of the type of design project we take on, logo, website, trade show exhibition, or electrical sign, we do not, and never will farm out our customer’s projects to companies based outside the United States. When you phone us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not an agent that marks up the price of your project and dictates the conditions of how my customers and I conduct business.

QUALITIES OF A POWERFUL LOGO DESIGN

Every new Cedar City company realizes that they require a logo, yet few start ups thoroughly comprehend the vital role their business logo will perform in their success, or precisely why one logo functions better than another. A company logo has an immediate and long term impact on the financial success of a business, go with the right one and it will make the door swing and cash register ring, select the wrong one and it can be an obstacle and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help Cedar City companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not require scrutiny, they can be grasped in merely a glance.
  2. Scalability: from clothing labels to posters a scalable logo design will be legible and equally emotive at every scale.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or organization they represent.
  5. Relevance: a business logo should be enduring and should feel equally relevant today, tomorrow, and twenty years from today.

understanding branding

Brand – It is both a verb and also a noun, it’s an identifying mark and the act of denoting something to ensure that it could be identified, its genesis comes from the mark burned onto livestock. Today a brand symbolizes pretty much anything with an objective, whether it be earnings or political parties, a brand is an intrinsic aspect of specifying the worth of a specific thing in the customer’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are both from the same family, the difference being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition directed at a target market, it’s objective is to develop an image that the audience can relate to.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When a person states the names Porsche or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and brand image is what makes individuals purchase those products. Brand image is why individuals purchase specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you reflect on the history of the majority of branding agencies you’ll find that they are often re-branded advertising firms. When someone says they are in marketing the majority of people will likely have an idea about what they do. However when someone states “I’m in branding”… it just seems more impressive, maybe it’s since most people do not fully understand what it suggests to be in branding so it comes off as mysterious and kind of attractive.

Brand Identity – Is a comprehensive term that explains the visual elements of a product or business that influence understandings. This primarily includes the name, the logo design, the packaging, the colors utilized but can likewise include sound, lights, texture, signs, really anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that specializes in a type of visual design which helps form the perception of a business, a product or a company. Brand identity designers create logo designs, sign designs, product packaging, and also collateral products such as cards, stationery, and sales brochures. Some visual designers also design websites and also software interfaces. The necessary duty of a brand identity designer is to create the visual cues as well as an emotional tone with the objective of affecting actions, outcomes as well as understandings.

select signs/logos

Retro logo design of a bike developed for a Cedar City coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening up in an older section of the community and wished to project a nostalgic tone without appearing as uninteresting or low energy. I fulfilled each of the tasks by creating a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo style with a microscope slide and also bacteria made for Cedar City clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and consequences of diseases, mainly the field of medicine which works with the laboratory examination of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this design approaches the company it represents fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more focus grabbing and even more unforgettable.

logo layout with a jumping eco-friendly frog designed for a family enjoyable center in Cedar City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to integrate a couple springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for advertising. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a trail, a stream, as well as a tree - developed for Cedar City travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche area because travel photographers tend not to shoot places or things but instead communicate emotional experiences through the photos they capture. The idea behind this logo composition was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I tried to do something very similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Cedar City logo but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 Cedar City logo design with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I honestly relish and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my customer, even though he loved the concept, didn’t care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this particular type of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and family members as well as with people that they don’t actually know so as to get neutral opinions on the merit of a design concept. Fortunately, he talked about it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world given that the people that are inclined to hire an expert to create their business logo recognize how crucial a logo design is for their organization so they are way more vested in the end result. Every logo design job possesses it’s allotment of challenges, but the largest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Cedar City book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it is the most necessary part of a published book given that it is often the very first thing a person sees in the book shop. Concerning a publisher, it’s the most ideal opportunity that they will likely ever get to advertise their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many occurrences 1 of the aspects individuals tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline located in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to affording a spirit of airline flight and it was undoubtedly a success.

 Cedar City logo design utilized for advertising and marketing and a tag design for Vintage Situation includes an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which seemed to be older cases. For this brand design I tried to come up with a logo that provided a fluid retro feel to it and could easily be utilized for every thing from a website to a label on brand new cases that appeared like they were from a different point in time.

Logo produced for an orthodontist in Cedar City, layout consist of an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo design jobs because it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to company advertising, if dining establishments approached their advertising in the very same way dental offices do every one of their company logos would be a picture explaining something they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo design features 4 characters surprised in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain exactly how individuals should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself will never have the likelihood to be understood.

Logo design created for a Cedar City hair style studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that conveyed a sense of calmness and class for their new hair salon. I created a concept which didn’t go the obvious route of crafting simply a stylized orchid but instead crafted a business logo that implied a flower in the pattern of a swirl blended into the letter O in the title and by putting emphasis on the logo design along with the figure of a hummingbird floating above the logo design itself. The obvious path in creating a logo design is usually the wrong direction and in this case, the design ended up not being about the orchid but alternately laid the focus on the feeling that they wanted to project to their customers.

Arabian equine logo style created for a horse cattle ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct business logo design tailored to embody the unique physical traits of the Arabian kind of horses. With an identifiable head form and very high tail carriage, the Arabian is one of the highly easily recognizable equine types in the whole world.

Las Cafe, A Cedar City Coffee shop logo style a small restaurant, layout consists of a changed manuscript typeface which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design consists of a changed manuscript typeface which floats over a group of elaborate lines and dots.

Logo layout for a software application programmer the design attributes and iconic Cedar City aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in quite a few cases the meaning supporting a business logo is equally as important as how it brands the enterprise it stands for.

Evolve logo style developed for a Cedar Cityinterior developer, design attribute a collection of red circles that intersect and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Cedar City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, coordinates, and oversees such projects. Interior design is a multifaceted occupation that involves conceptual development, area planning, site examinations, programming, investigation, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Cedar City, the personalities for letter V as well as A in center of the word advanced have actually been changed to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Cedar City logo design project was undertaken for a leadership advisor that enables business leaders to become more efficient at overseeing people, expectations, and productivity.

A Cedar City business logo style including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their pre-owned products to other sports enthusiasts.

I tailored their Cedar City business logo design with an image that seizes the interest of vehicles and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.

Logo style MQ farms, this Cedar City company logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually designed for an Cedar City area farm it was really created for a commodities broker, and this creative logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate a graphic that projected self-assurance, success, and affluence.

 Cedar City Logo design for a nonprofit, Turning Point Solutions - the logo style function for outwardly encountering arrowhead and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they desired, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where exactly the target is. Thankfully, in this particular case, I hit a bullseye with the 1st try.

Logo developed for using an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is evocative a well-known Cedar City sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the business owner to create a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Cedar City, Utah, UT,
Logo designed by ImageCo, Cedar City, Utah, UT,
Logo designed by ImageCo, Cedar City, Utah, UT,
Logo designed by ImageCo, Cedar City, Utah, UT,
Electrical sign design for Cedar City restaurnat designed by Cedar City Sign Business
Cedar City logo design and brand identity design for Cedar City commercial businesses
Logo designed by ImageCo, Cedar City, Utah, UT,
Logo designed by ImageCo, Cedar City, Utah, UT,
Logo designed by ImageCo, Cedar City, Utah, UT,
Logo designed by ImageCo, Cedar City, Utah, UT,
Logo designed by ImageCo, Cedar City, Utah, UT,

Logo designed by ImageCo, Cedar City, Utah, UT,

Logo designed by ImageCo, Cedar City, Utah, UT,

Logo designed by ImageCo, Cedar City, Utah, UT,

Logo designed by ImageCo, Cedar City, Utah, UT,

Logo designed by ImageCo, Cedar City, Utah, UT,
Logo designed by ImageCo, Cedar City, Utah, UT,
Logo designed by ImageCo, Cedar City, Utah, UT,
Logo designed by ImageCo, Cedar City, Utah, UT,
Logo designed by ImageCo, Cedar City, Utah, UT,
Logo designed by ImageCo, Cedar City, Utah, UT,
Logo designed by ImageCo, Cedar City, Utah, UT,
Logo designed by ImageCo, Cedar City, Utah, UT,
Logo designed by ImageCo, Cedar City, Utah, UT,
Logo designed by ImageCo, Cedar City, Utah, UT,