Cedar City, Utah Logo Design

Each and every new Cedar City business realizes that they are in need of a logo, however few new business owners fully grasp the key role their logo will play in their success, or why one logo design works more effectively than another. A company logo has an instant and lasting impact on the growth of a business, select the correct one and it can make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and a hindrance for the life of an organization.

The logos featured in the ImageCo portfolio help Cedar City, Utah companies succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos do not demand deliberation, they can be realized in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and just as emotive at every scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a company logo must be ageless and should feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle developed for a Cedar City, Utah coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening in an old section of the city and wanted to project a vintage vibe without appearing as monotonous or low energy. I fulfilled both of these tasks by developing a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo design with a microscopic lense slide and bacteria made for Cedar City, Utah clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and outcomes of diseases, mainly the field of healthcare which deals with the laboratory examination of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Usually I try not to be excessively literal with a design and to a point, this design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more focus grabbing and more memorable.

logo layout with a leaping environment-friendly frog developed for a household fun center in Cedar City, Utah.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for physicians, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to integrate a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a flock of birds, a hill, a path, a stream, and also a tree - created for Cedar City, Utah traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t shoot places or things but instead convey emotional experiences by means of the photos they record. The idea behind this logo composition was to utilize negative space to project more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I tried to do something the same to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Cedar City logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Cedar City logo design with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the client, even though he liked the concept, didn’t care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his aversion for this particular kind of sea bird.

When I turn a design over to a customer I urge them to share it with friends and colleagues and family as well as with other people that they don’t actually know so as to get objective viewpoints on the benefit of a concept. Fortunately, he talked about it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world because the people that tend to hire an expert to create their logo design understand how vital a logo design is for their company so they are much more vested in the end result. Every logo job possesses it’s allotment of challenges, but the biggest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, style for Cedar City, Utah publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it is the most vital part of a printed book considering that it is in most cases the primary thing a person sees in the book store. For a publishing company, it’s the most ideal opportunity that they will ever have to promote their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many instances 1 of the things consumers often tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company situated in LA and while I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a feeling of air travel and it was undoubtedly a success.

 Cedar City logo style made use of for advertising as well as a tag style for Vintage Situation includes an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be antique cases. For this brand concept I strove to come up with a logo that offered a fluid nostalgic feel to it and could easily be utilized for anything from a web page to a label on brand new cases that seemed like they were from another era.

Logo developed for an orthodontist in Cedar City, Utah, design include an arc with lines converging with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo design jobs considering that it seems that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to small business branding, if dining establishments approached their advertising in the exact same way dental professionals do every one of their logos would be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really really love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo features 4 characters staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how people ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the likelihood to be comprehended.

Logo style produced for a hair design workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which conveyed an atmosphere of peace and connection for their new hair salon. I came up with a design which didn’t go the obvious route of making merely a stylized orchid but alternatively created a business logo that implied an orchid in the formation of a swirl featured in to the letter O in the name and by placing attention on the concept using the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a logo design is oftentimes the incorrect route and in this case, the design ended up not being about the orchid but alternately laid the attention on the feeling that they really wanted to transmit to their customers.

Arabian equine logo style developed for a horse ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct business logo concept tailored to symbolize the unique physical traits of the Arabian pedigree of equines. With a different head shape and high tail posture, the Arabian is one of the most easily recognizable horse types in the entire world.

Las Coffee shop logo style a small dining establishment, design consists of a modified manuscript typeface which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, layout contains a changed script font style which floats over a team of luxuriant lines and dots.

Logo style for a software designer the design functions as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the business and in many cases the symbolism behind a logo is just as important as how it serves the business it represents.

Progress logo design created for a Cedar City, Utah interior designer, style attribute a collection of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Cedar City, Utah interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, collaborates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, area planning, site assessments, programming, investigation, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V as well as A in center of words progressed have been customized to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Cedar City, Utah logo design project was carried out for a leadership guide that enables business professionals to develop into more successful at overseeing people, expectations, and profitability.
A logo layout including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly realized the market was ready for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a spot to sell their used products to other sports enthusiasts. I designed their Cedar City logo design dsign utilizing an image which garners the attention of vehicles and projects an image that wakens the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo design has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really composed for an Cedar City, Utah regional farm it was in reality created for a products broker, and this particular logo design was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to create a graphic that projected confidence, success, and prosperity.

 Cedar City Logo design for a not-for-profit, Turning Factor Solutions - the logo layout attribute for outwardly facing arrow and also the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where the target is. Luckily, in this particular case, I struck a bullseye with the 1st shot.

Logo created for making use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script font style that is evocative a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the owner to develop a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.