Clearfield Logo Design

Every new Clearfield business realizes that they require a logo, yet few entrepreneurs thoroughly grasp the key role their business logo can perform in their financial success, or exactly why one logo design functions better than another. A logo has an immediate and sustaining influence on the financial success of a company, pick the correct one and it can make the door swing and phone ring, select the wrong one and it will be a barrier and a hindrance for the longevity of a business. The logos presented in the ImageCo portfolio help Clearfield companies succeed, they are effective in any given situation and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be realized in merely a look.
  2. Scalability: from business cards to posters a scalable logo will remain legible and just as emotive at any dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a company logo should be timeless and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo layout of a bike produced for a Clearfield coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually launching in an older part of the city and really wanted to visualize a nostalgic vibe without coming across as monotonous or low energy. I accomplished both tasks by designing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo layout with a microscopic lense slide and also bacteria created for Clearfield clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and effects of diseases, mainly the field of healthcare that works with the clinical examination of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Typically I try not to be overly literal with a design and to a degree, this specific design approaches the company it serves very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more focus grabbing and more memorable.

logo style with a jumping green frog developed for a family fun center in Clearfield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to include a few springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a flock of birds, a hill, a path, a stream, and a tree - made for Clearfield traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but rather convey emotional experiences through the photos they capture. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I tried to do something comparable to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Clearfield logo design but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Clearfield logo style with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I truly enjoy and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the customer, while he liked the concept, really did not care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his aversion for this particular kind of sea bird.

When I turn a design over to a client I urge them to talk about it with friends and family as well as with other people that they don’t even know so as to get neutral point of views on the benefit of a design. Fortunately, he shared it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a strange animal in the design world because the people that have a tendency to hire a professional to design their logo design recognize how vital a logo is for their company so they are much more vested in the final result. Every logo project possesses it’s allotment of hurdles, however the greatest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Clearfield book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, nevertheless it is the most necessary part of a printed book since it is in most cases the first thing a person sees in the book shop. Concerning a publishing company, it’s the optimal opportunity they will ever have to advertise their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many cases 1 of the aspects folks usually tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company situated in LA and although I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of airline flight and it was undoubtedly a victory.

 Clearfield logo layout used for marketing and a tag layout for Vintage Instance features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that seemed to be antique cases. For this logo design I sought to come up with a logo that had a fluid nostalgic feel to it and could be used for anything from a web site to a label on brand new cases that appeared like they were from a different era.

Logo design produced for an orthodontist in Clearfield, style include an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo design jobs due to the fact that it seems that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to small business branding, if dining establishments approached their branding in the same way dental practitioners do every one of their company logos would definitely be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo includes 4 characters startled in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain how people should think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that describes itself will never have the opportunity to be comprehended.

Logo layout produced for a hair design studio including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which related a feeling of simplicity and elegance for their new hair studio. I created a concept that didn’t go the obvious path of crafting merely a stylized orchid but alternatively created a logo design which implied an orchid in the formation of a swirl integrated in to the letter O in the name and by placing attention on the logo design using the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a logo design is frequently the incorrect direction and in this case, the design ended up not being about the orchid but alternately put the importance on the emotion that they really wanted to forecast to their patrons.

Arabian steed logo design developed for a horse cattle ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique logotype design fashioned to exemplify the unique physical traits of the Arabian breed of horses. By having a different head shape and very high tail posture, the Arabian is one of the most easily recognizable horse lineages in the entire world.

Las Coffee shop logo design a tiny dining establishment, design includes a customized script font which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, style consists of a customized manuscript typeface which floats over a team of elaborate lines and also dots.

Logo design for a software program designer the style attributes and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However it meant something to the owner of the business and in many cases the meaning supporting a logo is just as important as how it serves the company it represents.

Progress logo layout developed for a Clearfield interior developer, layout function a collection of red circles that intersect and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Clearfield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, collaborates, and oversees such projects. Interior design is a multifaceted profession that involves conceptual development, space planning, site assessments, programming, research, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V as well as A in center of words progressed have actually been changed to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Clearfield logo design job was done for a management advisor that helps business leaders to develop into more effective at handling people, expectations, and productivity.

A logo style featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was ready for an outdoor sporting store that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a spot to market their used goods to other sports enthusiasts. I created their Clearfield business logo dsign using a graphic which garners the attention of traffic and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo design has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually composed for an Clearfield regional farm it was actually created for an investments broker, and this particular company logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate a graphic that projected assurance, effectiveness, and affluence.
Logo designed for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is reminiscent of a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the business owner to create a logo design that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.