Draper, Utah Logo Design

Each and every new Draper organization realizes that they require a logo, yet few entrepreneurs fully comprehend the vital role their company logo will play in their financial success, or precisely why one logo performs better than another. A company logo has an immediate and lasting influence on the prosperity of a company, go with the right one and it can make the door swing and cash register ring, choose the incorrect one and it can be a barrier and an impediment for the longevity of a company.

The logos presented in the ImageCo portfolio help Draper, Utah companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos don’t require contemplation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and just as emotive at every size.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a logo must be ageless and will feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bike created for a Draper, Utah coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually launching in an old section of the city and wanted to project a vintage vibe without appearing as uninteresting or low energy. I accomplished both of these jobs by means of creating a symbol design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo design with a microscopic lense slide as well as germs developed for Draper, Utah clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and outcomes of diseases, especially the branch of healthcare which deals with the clinical examination of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I remember where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be excessively literal with a concept and to a point, this design approaches the company it represents quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more attention grabbing and a lot more memorable.

logo design with a jumping green frog made for a family members enjoyable center in Draper, Utah.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to incorporate a couple springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, and a tree - created for Draper, Utah traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t capture places or things but instead project emotional experiences by means of the photos they record. The thought behind this logo composition was to utilize negative space to convey more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I made an effort to do something much the same to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Draper logo but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Draper logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the customer, while he liked the concept, really did not care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this particular breed of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and colleagues and family as well as with individuals that they don’t even know so as to get objective judgements on the merit of a design. Fortunately, he talked about it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world because the people that tend to hire an expert to design their logo realize how essential a logo design is for their organization so they are way more vested in the outcome. Every logo design job possesses it’s portion of hurdles, however the greatest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Draper, Utah publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, nevertheless it is the most important part of a printed book considering that it is often the very first thing a person sees in the book shop. With regard to a publishing company, it’s the optimal opportunity they will likely ever get to spotlight their product and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many occurrences 1 of the items folks tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to confering a feeling of airline flight and it was surely a winner.

 Draper logo layout utilized for marketing as well as a label style for Vintage Situation features an antiquated font design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which seemed to be much older cases. For this business logo design I strove to come up with a logo that offered a fluid retro feel to it and could easily be used for every thing from a web site to an insignia on brand new cases that looked like they were from a different era.

Logo design created for an orthodontist in Draper, Utah, style consist of an arc with lines intersecting with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo projects considering that it appears that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to company advertising, if dining establishments approached their branding in the same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo features 4 personalities startled in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain how people should think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself will never have the likelihood to be comprehended.

Logo style created for a hair layout workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which conveyed a spirit of relaxation and connection for their new hair salon. I came up with a design that did not go the obvious route of making just a stylized orchid but instead designed a business logo which implied a flower in the pattern of a swirl incorporated in to the letter O in the title and by putting emphasis on the logo design along with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a business logo is generally the wrong course and in this case, the design ended up not being about the flower but alternately laid the attention on the emotion that they really wanted to forecast to their customers.

Arabian steed logo layout produced for a horse cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct organization logo concept styled to manifest the unique physical traits of the Arabian pedigree of equines. By having an identifiable head form and high tail posture, the Arabian is one of the highly quite easily identifiable horse types in the entire world.

Las Coffee shop logo design a small restaurant, layout includes a customized manuscript typeface which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, style consists of a changed script font style which floats over a group of elaborate lines and also dots.

Logo style for a software program programmer the layout functions and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the significance behind a business logo is equally as important as how it serves the organization it represents.

Develop logo layout produced for a Draper, Utah indoor designer, design attribute a series of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Draper, Utah interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, coordinates, and manages such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, site assessments, programming, study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and also A in center of the word progressed have actually been customized to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Draper, Utah logo design assignment was carried out for a management coach that aids business leaders to become more efficient at overseeing people, expectations, and profitability.
A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a place to sell their previously owned goods to other sports enthusiasts. I created their Draper business logo dsign with an image that seizes the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo design has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really designed for an Draper, Utah area farm it was really devised for an investments broker, and this particular logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate a image that projected esteem, effectiveness, and luxury.

 Draper Logo design for a nonprofit, Transforming Point Solutions - the logo style function for outwardly dealing with arrowhead as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they desired, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where exactly the target is. Thankfully, in this particular instance, I struck a bullseye with the 1st go.

Logo made for making use of a sign for the restaurant (Brewgrrs), it is an elaborate script font that is similar to a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the proprietor to develop a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.