Herriman, Utah Logo Design

Virtually every new Herriman organization knows they need a logo, however few new business owners entirely recognize the pivotal role their company logo can take in their success, or precisely why one business logo performs more effectively than another. A logo has a critical and lasting influence on the financial success of a company, select the right one and it will make the door swing and phone ring, go with the wrong one and it will be an obstacle and a hindrance for the longevity of a company.

The logos included in the ImageCo portfolio help Herriman, Utah businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be grasped in merely a glance.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos which work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo must be enduring and should feel as relevant today, tomorrow, and 20 years from today.
Retro logo layout of a bike produced for a Herriman, Utah coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually opening in an old part of the community and wished to visualize a nostalgic vibe without appearing as monotonous or low energy. I achieved the two jobs via developing a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo style with a microscope slide and germs made for Herriman, Utah clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and effects of diseases, especially the field of healthcare that deals with the clinical examination of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be extremely literal with a design and to a degree, this design approaches the company it represents rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more focus grabbing and a lot more meaningful.

logo layout with a leaping environment-friendly frog developed for a family fun facility in Herriman, Utah.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a flock of birds, a mountain, a trail, a stream, and a tree - created for Herriman, Utah travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t shoot places or things but instead reveal emotional journeys through the pictures they capture. The idea behind this logo concept was to use negative space to communicate more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I made an effort to do something comparable to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Herriman logo but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 Herriman logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I truly relish and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, while he loved the concept, didn’t care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his aversion for this particular type of sea bird.

When I turn a concept over to a customer I urge them to discuss it with friends and family as well as with other people that they don’t even know so as to get unprejudiced judgements on the worthiness of a concept. Fortunately, he talked about it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to design their logo design understand how vital a logo is for their organization so they are way more invested in the result. Every logo project possesses it’s share of challenges, however the largest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Herriman, Utah publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it is the most crucial part of a published book since it is in most cases the initial thing a person sees in the bookstore. For a publisher, it’s the most ideal opportunity they will ever have to publicize their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many instances one of the items folks usually tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service based in LA and while I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of air travel and it was undoubtedly a success.

 Herriman logo style used for marketing as well as a tag style for Vintage Situation features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which looked to be antique cases. For this business logo design I tried to come up with a logo that offered a fluid vintage feel to it and could easily be used for every thing from a web page to an insignia on brand new cases that appeared like they were from a different generation.

Logo design created for an orthodontist in Herriman, Utah, layout consist of an arc with lines intersecting via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo projects because it seems that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to company branding, if restaurants approached their advertising in the same way dental professionals do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design features 4 characters staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain how people ought to think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself won’t have the likelihood to be comprehended.

Logo design developed for a hair layout workshop featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which communicated a sense of serenity and connection for their new hair studio. I came up with a design that didn’t go the obvious course of crafting just a stylized orchid but instead delivered a logo design which implied a flower in the formation of a swirl integrated in to the letter O in the title and by placing emphasis on the concept along with the figure of a hummingbird floating over the image itself. The obvious path in designing a company logo is frequently the incorrect direction and in this case, the design ended up not being about the flower but instead laid the emphasis on the emotion that they really wanted to forecast to their clients.

Arabian steed logo design created for a horse cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind brand design styled to epitomize the unique physical traits of the Arabian kind of horses. By having an unique head form and high tail carriage, the Arabian is one of the highly easily identifiable horse lineages in the world.

Las Cafe logo style a tiny dining establishment, style contains a changed script font which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, design contains a customized manuscript font style which floats above a team of elaborate lines as well as dots.

Logo style for a software application programmer the style attributes as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the owner of the company and in many cases the significance supporting a logo is equally as important as how it brands the company it stands for.

Evolve logo design developed for a Herriman, Utah interior designer, design attribute a series of red circles that converge and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Herriman, Utah interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, collaborates, and oversees such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, location examinations, programming, study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in middle of the word progressed have actually been modified to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Herriman, Utah logo design assignment was completed for a management advisor that helps business leaders to develop into more effective at handling people, expectations, and productivity.
A logo style including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was ready for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a location to sell their used items to other sports enthusiasts. I created their Herriman logo dsign using an image which pulls in the attention of traffic and projects an image that evokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really developed for an Herriman, Utah regional farm it was really developed for a commodities broker, and this particular logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to create a image that projected assurance, effectiveness, and opulence.

 Herriman Logo design for a not-for-profit, Turning Point Solutions - the logo design function for externally dealing with arrow as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where exactly the target is. Thankfully, in this particular instance, I hit a bullseye with the 1st go.

Logo design designed for using an indicator for the dining establishment (Brewgrrs), it is an ornate script font style that is reminiscent of a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to create a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.