Highland Logo Design

Each and every new Highland business understands that they require a logo, but few new business owners thoroughly understand the pivotal role their logo will make in their success, or precisely why one logo design performs more effectively than another. A company logo has an instant and lasting influence on the financial success of a business, choose the right one and it can make the door swing and phone ring, choose the incorrect one and it can be an obstacle and an impediment for the life span of a business. The logos presented in the ImageCo portfolio help Highland companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require deliberation, they can be understood in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at every scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo needs to be ageless and will feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bicycle created for a Highland coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually opening in an older part of the community and really wanted to visualize a retro tone without coming across as monotonous or low energy. I accomplished each of the jobs by designing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo style with a microscope slide as well as germs designed for Highland clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and effects of diseases, especially the field of medicine which deals with the laboratory assessment of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Typically I try not to be overly literal with a concept and to a degree, this design approaches the company it serves fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more attention grabbing and much more meaningful.

logo style with a leaping environment-friendly frog developed for a family members enjoyable center in Highland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for health care providers, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to include a handful of springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a route, a stream, as well as a tree - made for Highland travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers don’t shoot locations or things but rather project emotional experiences through the pictures they capture. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I tried to do something the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Highland logo design but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Highland logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I seriously enjoy and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the client, while he loved the concept, really did not care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this particular type of sea bird.

When I turn a design over to a client I urge them to discuss it with friends and family as well as with people that they don’t even know so as to get impartial opinions on the worthiness of a design concept. Fortunately, he discussed it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a weird animal in the design world given that the people that have a tendency to hire a professional to design their business logo realize how crucial a logo is for their business so they are way more invested in the final result. Every logo project has it’s allotment of challenges, however the greatest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Highland publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it really is the most vital part of a printed book because it is usually the first thing a person sees in the bookstore. With regard to a publishing company, it’s the optimal opportunity that they will likely ever have to spotlight their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many cases 1 of the traits individuals often tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service located in LA and although I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of air travel and it was definitely a winner.

 Highland logo style made use of for advertising and also a label design for Vintage Situation includes an old typeface design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that seemed to be older cases. For this custom logo concept I tried to come up with a logo that had a fluid old-fashioned feel to it and could be used for anything from a website to a label on brand new cases that seemed like they were from a different point in time.

Logo created for an orthodontist in Highland, style include an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo design jobs considering that it appears that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to company advertising, if restaurants approached their advertising in the same way dental practices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo includes 4 characters surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe exactly how individuals should think or feel they don’t understand the purpose of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself won’t have the chance to be comprehended.

Logo design developed for a hair layout studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that communicated a feeling of contentment and connection for their new hair studio. I came up with a concept which did not go the obvious direction of making merely a stylized orchid but rather delivered a logo that suggested an orchid in the formation of a swirl blended in to the letter O in the title and by putting attention on the logo design using the figure of a hummingbird floating over the logo design itself. The obvious path in creating a logo is in most cases the wrong path and in this case, the design ended up not being about the flower but instead put the importance on the feeling that they wanted to forecast to their customers.

Arabian horse logo layout created for a horse cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique organization logo concept styled to epitomize the unique physical traits of the Arabian breed of equines. With a distinctive head shape and very high tail posture, the Arabian is one of the highly quite easily recognizable horse types in the entire world.

Las Cafe logo layout a small dining establishment, design consists of a customized script font style which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, design consists of a customized script typeface which floats over a team of ornate lines and dots.

Logo layout for a software application programmer the style functions and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in quite a few cases the symbolism supporting a logo is just as important as how it brands the business it stands for.

Progress logo style developed for a Highland interior designer, style attribute a collection of red circles that converge as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Highland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, coordinates, and manages such ventures. Interior design is a diverse occupation that includes conceptual development, space planning, site inspections, programming, research, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word progressed have actually been modified to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Highland logo design assignment was undertaken for a management advisor that enables business professionals to develop into more efficient at handling people, expectations, and profitability.

A logo design featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly realized the market place was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their used items to other sports enthusiasts. I designed their Highland logo dsign using a graphic that pulls in the attention of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo design has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually created for an Highland area farm it was in reality designed for a commodities broker, and this particular company was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design a graphic that projects esteem, effectiveness, and opulence.
Logo design made for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is evocative a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the business owner to design a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.