Hurricane Logo Design

Every new Hurricane organization understands that they need a logo, however few entrepreneurs thoroughly grasp the vital role their logo design will play in their success, or why one logo design performs more effectively than another. A business logo has an instant and long term influence on the growth of a business, choose the correct one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and an impediment for the life of an organization. The logos featured in the ImageCo portfolio help Hurricane companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be comprehended in merely a look.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and just as emotive at every scale.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design must be lasting and will feel relevant today, tomorrow, and twenty years from now.

Retro logo design of a bike created for a Hurricane coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually launching in an older part of the area and really wanted to visualize a nostalgic feel without appearing as boring or low energy. I achieved both of these tasks via creating a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo design with a microscope slide as well as bacteria designed for Hurricane clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the root causes and consequences of diseases, especially the branch of medicine that deals with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be excessively literal with a design and to a degree, this design approaches the company it serves very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more interest grabbing and a lot more meaningful.

logo layout with a jumping eco-friendly frog made for a family enjoyable center in Hurricane.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a path, a stream, and also a tree - designed for Hurricane travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession because travel photographers tend not to capture places or things but rather convey emotional experiences by means of the images they record. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be communicated with just words. I attempted to do something very similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Hurricane logo design but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Hurricane logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I really relish and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, while he loved the concept, didn’t care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his contempt for this specific breed of sea bird.

When I turn a design over to a customer I urge them to share it with colleagues and family as well as with people that they don’t even know so as to get honest point of views on the value of a design. Fortunately, he discussed it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world because the people that are inclined to hire an expert to design their logo design comprehend how crucial a logo design is for their company so they are much more invested in the end result. Every logo job possesses it’s share of challenges, however the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Hurricane book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it is the most essential part of a published book due to the fact that it is usually the first thing a person views in the book store. Regarding a publisher, it’s the absolute best opportunity that they will likely ever have to publicize their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many cases one of the aspects folks usually tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline located in LA and while I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a good sense of flight and it was undoubtedly a success.

 Hurricane logo design utilized for advertising as well as a tag design for Vintage Case includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that looked to be vintage cases. For this brand concept I strove to come up with a logo that provided a fluid nostalgic feel to it and could be used for everything from a web page to an insignia on brand new cases that seemed like they were from another generation.

Logo produced for an orthodontist in Hurricane, style include an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo projects due to the fact that it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to business advertising, if dining establishments approached their advertising in the very same way dental practitioners do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentist logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo includes 4 personalities startled in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe specifically how people ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that describes itself will never have the opportunity to be understood.

Logo style developed for a hair style workshop including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that conveyed a sense of calmness and class for their new hair studio. I came up with a design which didn’t go the obvious course of crafting simply a stylized orchid but alternatively created a company logo which implied a flower in the pattern of a swirl incorporated in to the letter O in the title and by placing attention on the concept with the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a company logo is usually the wrong course and in this case, the design ended up not being about the flower but instead put the importance on the emotion that they really wanted to forecast to their customers.

Arabian horse logo layout produced for an equine cattle ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a unique custom logo concept fashioned to embody the unique physical traits of the Arabian pedigree of equines. By having an identifiable head form and very high tail posture, the Arabian is one of the highly easily identifiable horse lineages in the whole world.

Las Cafe logo design a tiny restaurant, style consists of a modified script font style which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, design includes a customized script font style which floats over a group of luxuriant lines and dots.

Logo layout for a software program programmer the layout attributes and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in quite a few cases the symbolism behind a company logo is just as important as how it brands the enterprise it represents.

Advance logo style created for a Hurricane indoor designer, style function a series of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hurricane interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, collaborates, and oversees such projects. Interior design is a multifaceted occupation that includes conceptual development, area planning, location assessments, programming, analysis, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V as well as A in center of the word advanced have been modified to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Hurricane logo design job was performed for a management coach that helps business professionals to become more efficient at handling people, expectations, and profitability.

A logo design featuring a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly understood the market was primed for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a location to sell off their previously owned equipment to other sports enthusiasts. I designed their Hurricane business logo dsign utilizing a graphic that garners the attention of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really designed for an Hurricane regional farm it was actually designed for a commodities broker, and this business logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a brand mark that projected trust, success, and wealth.
Logo created for using an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is similar to a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the proprietor to develop a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.