Layton, Utah Logo Design

Nearly every new Layton business knows they are in need of a logo, but few entrepreneurs fully are aware of the crucial role their organization logo will take in their financial success, or the reason that one logo works far better than another. A company logo has an instant and sustaining effect on the growth of a company, choose the right one and it will make the door swing and phone ring, select the incorrect one and it will be an obstacle and a hindrance for the life of an organization.

The logos included in the ImageCo portfolio help Layton, Utah businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos do not demand deliberation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will be legible and equally emotive at every dimension.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a logo needs to be enduring and should feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle developed for a Layton, Utah coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening in an old section of the city and wanted to cast an old-fashioned tone without appearing as monotonous or low energy. I accomplished the two tasks via designing a custom logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo layout with a microscopic lense slide and also germs made for Layton, Utah medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and consequences of diseases, mainly the branch of healthcare that deals with the laboratory examination of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be overly literal with a concept and to a degree, this design approaches the company it represents fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and much more meaningful.

logo layout with a jumping environment-friendly frog developed for a family members fun center in Layton, Utah.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to integrate a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a hill, a path, a stream, and also a tree - created for Layton, Utah traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector because travel photographers tend not to capture places or things but instead convey emotional experiences through the images they record. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I tried to do something similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Layton logo but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Layton logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I honestly relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, while he liked the concept, didn’t care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this particular kind of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get unbiased assessments on the merit of a design concept. Fortunately, he shared it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a strange creature in the design world given that the people that have a tendency to hire an expert to design their logo design realize how crucial a logo design is for their company so they are way more invested in the result. Every logo project has it’s allotment of hurdles, however the most significant challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Layton, Utah book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it really is the most essential part of a printed book given that it is usually the first thing a person views in the book shop. Concerning a publisher, it’s the best opportunity that they will likely ever have to publicize their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many occurrences 1 of the items folks often tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was definitely a winner.

 Layton logo layout used for advertising and also a tag layout for Vintage Situation includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which appeared to be much older cases. For this business logo design I sought to come up with a logo that had a fluid retro feel to it and could be utilized for anything from a web site to an insignia on brand new cases that looked like they were from a different era.

Logo developed for an orthodontist in Layton, Utah, layout include an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo design projects because it appears that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to company marketing, if dining establishments approached their branding in the exact same way dental practitioners do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really really love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo features 4 personalities staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain precisely how individuals should think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that describes itself will never have the likelihood to be comprehended.

Logo style produced for a hair style studio including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which carried a spirit of tranquility and class for their new hair studio. I came up with a concept which did not go the obvious path of creating merely a stylized orchid but alternatively crafted a business logo which implied an orchid in the formation of a swirl incorporated into the letter O in the name and by placing attention on the logo design along with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a business logo is in most cases the incorrect path and in this case, the design ended up not being about the orchid but instead placed the attention on the perception that they wanted to forecast to their customers.

Arabian equine logo style created for a horse ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed an original business logo concept fashioned to display the unique physical traits of the Arabian breed of horses. With a distinctive head form and high tail carriage, the Arabian is one of the most easily identifiable equine breeds in the world.

Las Coffee shop logo layout a tiny dining establishment, design contains a changed manuscript font which floats over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, layout consists of a modified script typeface which hovers over a group of ornate lines and also dots.

Logo design for a software program programmer the design functions and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in many cases the meaning behind a company logo is just as important as how it serves the enterprise it represents.

Progress logo style developed for a Layton, Utah interior developer, design function a series of red circles that converge as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Layton, Utah interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, collaborates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location assessments, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in middle of words progressed have actually been modified to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Layton, Utah logo design assignment was performed for a management guide that assists business leaders to become more effective at overseeing people, expectations, and profitability.
A logo style featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a place to sell their secondhand equipment to other sports enthusiasts. I tailored their Layton logo dsign utilizing a graphic which seizes the attention of traffic and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo style has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really composed for an Layton, Utah regional farm it was actually designed for a commodities broker, and this particular company was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to produce a graphic that projects self-confidence, effectiveness, and wealth.

 Layton Logo design for a not-for-profit, Transforming Point Solutions - the logo design attribute for outwardly encountering arrowhead and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it offers a designer the opportunity to discover any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where exactly the target is. Thankfully, in this case, I struck a bullseye with the very first go.

Logo design made for using an indication for the restaurant (Brewgrrs), it is an ornate script typeface that is similar to a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to produce a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.