Logan Logo Design

Nearly every new Logan venture knows they require a logo, yet few entrepreneurs entirely are aware of the crucial role their logo can make in their success, or why one logo design functions better than another. A logo has an immediate and long term impact on the success of a company, pick the right one and it will make the door swing and phone ring, choose the wrong one and it will be an obstacle and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Logan companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos do not require deliberation, they can be understood in merely a glance.
  2. Scalability: from business cards to posters a scalable business logo will be legible and equally emotive at any scale.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo needs to be ageless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bicycle created for a Logan coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually launching in an old section of the area and wished to project an old-fashioned vibe without coming across as boring or low energy. I achieved both of these jobs by designing a sign concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo style with a microscope slide and also bacteria created for Logan medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and outcomes of diseases, mainly the field of healthcare that works with the clinical assessment of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the only instance I recall in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Generally I try not to be overly literal with a design and to a point, this design approaches the company it represents fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more focus grabbing and a lot more meaningful.

logo design with a leaping environment-friendly frog created for a household fun facility in Logan.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to include a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a group of birds, a hill, a route, a stream, and a tree - designed for Logan travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to shoot places or things but instead convey emotional journeys by means of the photos they record. The idea behind this logo concept was to use negative space to project more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be revealed with just words. I attempted to do something much the same to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Logan logo design but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Logan logo design with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I genuinely relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my client, even though he loved the concept, didn’t care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this particular type of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and family as well as with people that they don’t even know so as to get impartial assessments on the merit of a concept. Fortunately, he talked about it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world because the people that are inclined to hire an expert to design their business logo understand how vital a logo design is for their company so they are way more invested in the end result. Every logo job has it’s share of hurdles, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Logan book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, but it is the most necessary part of a published book considering that it is ordinarily the first thing a person views in the bookstore. Regarding a publisher, it’s the most ideal opportunity they will ever have to advertise their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many cases one of the things individuals often tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company located in LA and although I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to affording a spirit of air travel and it was certainly a victory.

 Logan logo style made use of for advertising as well as a tag layout for Vintage Case features an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which looked to be antique cases. For this logo concept I tried to come up with a logo that offered a fluid vintage feel to it and could be utilized for every thing from a website to a label on brand new cases that looked like they were from a different era.

Logo design created for an orthodontist in Logan, style consist of an arc with lines converging with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo jobs due to the fact that it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business advertising, if dining establishments approached their advertising in the exact same way dental offices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo features 4 characters startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe how individuals should think or feel they don’t understand the mission of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that describes itself will never have the chance to be understood.

Logo design produced for a hair design workshop including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that conveyed a feeling of simplicity and class for their new hair studio. I created a design that did not go the obvious route of making simply a stylized orchid but instead created a logo design that implied an orchid in the pattern of a swirl incorporated in to the letter O in the title and by placing emphasis on the concept using the figure of a hummingbird hovering over the image itself. The obvious path in creating a company logo is frequently the incorrect path and in this case, the design ended up not being about the orchid but instead put the importance on the emotion that they really wanted to forecast to their patrons.

Arabian horse logo design created for a horse cattle ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct custom logo design customized to display the unique physical traits of the Arabian type of equines. By having a different head form and high tail carriage, the Arabian is one of the highly easily recognizable equine breeds in the entire world.

Las Cafe logo layout a little restaurant, layout includes a customized manuscript font style which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, layout consists of a customized script font style which floats above a group of elaborate lines and dots.

Logo design for a software programmer the style features as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the business and in many cases the significance behind a logo design is equally as important as how it brands the organization it stands for.

Develop logo design produced for a Logan interior designer, layout function a series of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Logan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, collaborates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, space planning, site inspections, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in center of the word progressed have been customized to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Logan logo design assignment was completed for a leadership specialist that aids business leaders to become more effective at managing people, expectations, and productivity.

A logo layout including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market was ready for an outdoor sporting store that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a spot to market their pre-owned items to other sports enthusiasts. I tailored their Logan logo design dsign along with an illustration which garners the attention of traffic and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually designed for an Logan area farm it was actually devised for a commodities broker, and this particular logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design a graphic that projected confidence, success, and prosperity.
Logo design developed for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant script typeface that is similar to a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the business owner to design a business logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.