Logan, Utah Logo Design

Virtually every new Logan company realizes that they need a logo, yet few entrepreneurs thoroughly comprehend the vital role their company logo will play in their becoming successful, or precisely why one logo performs more effectively than another. A business logo has an immediate and sustaining effect on the growth of a business, go with the right one and it will make the door swing and phone ring, select the wrong one and it will be a barrier and a hindrance for the longevity of a company.

The logos included in the ImageCo portfolio help Logan, Utah businesses prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t demand consideration, they can be understood in just a glance.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and just as emotive at any dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design needs to be ageless and should feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bike produced for a Logan, Utah coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were launching in an older section of the area and hoped to visualize a vintage feel without coming across as stodgy or low energy. I fulfilled each of the jobs by means of creating a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo style with a microscope slide and also bacteria developed for Logan, Utah medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and effects of diseases, mainly the branch of healthcare which deals with the laboratory assessment of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be overly literal with a design and to a point, this design approaches the company it serves quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more focus grabbing and even more memorable.

logo style with a leaping eco-friendly frog made for a family members fun facility in Logan, Utah.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to integrate a couple springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a route, a stream, and also a tree - developed for Logan, Utah travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche area because travel photographers tend not to capture locations or things but rather project emotional experiences by means of the photos they record. The thought behind this logo design was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be revealed with just words. I tried to do something the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Logan logo but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Logan logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I genuinely enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my customer, even though he liked the concept, didn’t care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his hatred for this specific breed of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and family as well as with other people that they don’t even know so as to get honest assessments on the worthiness of a design. Fortunately, he discussed it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world because the people that have a tendency to hire an expert to design their logo recognize how essential a logo design is for their company so they are way more vested in the outcome. Every logo design project possesses it’s share of obstacles, however the largest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Logan, Utah publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it is the most vital part of a printed book since it is ordinarily the first thing a person sees in the book shop. For a publisher, it’s the optimal opportunity they will ever have to publicize their label and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many cases one of the traits individuals often tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline located in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of flight and it was surely a success.

 Logan logo style made use of for advertising and marketing and a tag layout for Vintage Case features an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that appeared to be vintage cases. For this business logo concept I attempted to come up with a logo that had a fluid vintage feel to it and could be used for anything from a web page to a label on brand new cases that looked like they were from a different point in time.

Logo design developed for an orthodontist in Logan, Utah, design include an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo projects because it seems that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to business marketing, if dining establishments approached their advertising in the very same way dental professionals do every one of their logos would be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo design features 4 characters surprised in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain exactly how people should think or feel they don’t understand the goal of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that describes itself won’t have the chance to be comprehended.

Logo design produced for a hair style workshop including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which conveyed a sense of tranquility and connection for their new hair studio. I created a design which didn’t go the obvious course of making merely a stylized orchid but instead created a business logo which implied an orchid in the pattern of a swirl blended in to the letter O in the title and by putting emphasis on the concept along with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a company logo is oftentimes the wrong path and in this case, the design ended up not being about the flower but alternately put the focus on the feeling that they wanted to forecast to their customers.

Arabian horse logo style created for a steed ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original custom logo concept styled to manifest the unique physical traits of the Arabian pedigree of horses. With a different head shape and high tail posture, the Arabian is one of the very most immediately identifiable horse types in the world.

Las Cafe logo layout a tiny restaurant, layout contains a changed manuscript typeface which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, layout consists of a modified manuscript typeface which hovers above a group of luxuriant lines and also dots.

Logo style for a software program developer the style attributes and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in many cases the symbolism supporting a logo design is just as important as how it brands the organization it represents.

Develop logo style created for a Logan, Utah indoor developer, layout feature a collection of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Logan, Utah interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, collaborates, and manages such ventures. Interior design is a multifaceted occupation that involves conceptual development, area planning, site evaluations, programming, study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in middle of words advanced have been changed to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Logan, Utah logo design project was done for a leadership coach that aids business professionals to become more effective at managing people, expectations, and productivity.
A logo design featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly realized the market place was primed for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a location to market their pre-owned products to other sports enthusiasts. I tailored their Logan logo dsign with an image that garners the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually developed for an Logan, Utah area farm it was in reality developed for a products broker, and this particular logo design was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to create an identity that projected assurance, effectiveness, and luxury.

 Logan Logo design for a not-for-profit, Turning Point Solutions - the logo layout function for ostensibly facing arrowhead and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where exactly the target is. Fortunately, in this instance, I nailed a bullseye with the very first try.

Logo design made for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script font that is similar to a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the business owner to design a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.