Acute Care 360 ImageCo, Midvale, Utah, UT,

ImageCo, Midvale, Utah, UT,

Evolv Design logo designed by ImageCo, Midvale, Utah, UT,

Red Panda Publishers logo designed by ImageCo, Midvale, Utah, UT,

Midvale, Utah, UT,

ImageCo, Midvale, Utah, UT,
ImageCo, Midvale, Utah, UT,

Mid Valley Pathology logo designed by ImageCo, Midvale, Utah, UT,

FSA OK logo designed by ImageCo, Midvale, Utah, UT,

Emerald Heights logo designed by ImageCo, Midvale, Utah, UT,

Club Sapphire logo designed by ImageCo, Midvale, Utah, UT,

Downtown Dogs logo designed by ImageCo, Midvale, Utah, UT,

School board logo designed by ImageCo, Midvale, Utah, UT,

Ferry Street Coffee Company logo designed by ImageCo, Midvale, Utah, UT,

Stoney Forensic logo designed by ImageCo, Midvale, Utah, UT,

Smart kernels logo designed by ImageCo, Midvale, Utah, UT,

POINTERS FOR FINDING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design agency presents a money back guarantee try to keep in mind that they can’t reimburse the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a design agency can only be determined from the quality of their portfolio, if the work in their design portfolio does not feature real world examples chances are they will never be able to deliver a quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s purpose is to echo your unique vision for your company. If a designer isn’t focused on actualizing your vision, the thing they are actually focused on is how soon they can get paid.

Midvale LOGO DESIGN​

For over 2 decades ImageCo has been helping businesses of all kinds grow unforgettable brand identities. We have performed brand design work for ranchers, colleges, heart surgeons, party planners, coffee roasters, retailers, and virtually every other kind of business you can imagine. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be utilized as an electrical sign. Because of our sign first technique our logo designs can, and have been employed in everything from fashion labels to neon signs. Our sign first method ensures that our logos are equally successful whether they are used in television commercials or web apps, they are consistently identifiable, comprehended, and always remembered no matter of scale or purpose.

American Made ★ Design

The one difference which really sets ImageCo apart from other design firms that you might have found in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are hired to perform, we perform ourselves. Regardless of the kind of design project we undertake, business logo, web page, trade show banners, or electrical sign, we do not, and never will farm-out our client’s projects to contractors based outside the US. When you phone us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a go-between that marks up the price of your design project and determines the conditions of how we conduct business.

QUALITIES OF A GOOD LOGO DESIGN

Every new Midvale organization understands that they need a logo, yet few start ups entirely recognize the vital role their business logo will make in their becoming successful, or exactly why one logo design works better than another. A company logo has an instant and lasting influence on the prosperity of a business, select the right one and it will make the door swing and cash register ring, choose the wrong one and it can be a barrier and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Midvale businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require consideration, they can be comprehended in just a glance.
  2. Scalability: from clothing labels to retail signs a scalable logo will continue to be legible and equally emotive at every scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they represent.
  5. Relevance: a logo must be lasting and will feel equally relevant today, tomorrow, and forty years from today.

understanding branding

Brand – It’s a verb as well as a noun, it’s an identifying mark and also the act of noting something so that it can be recognized, its origin comes from the mark burned onto animals. Today a brand signifies basically anything with an intention, regardless if it be earnings or politics, a brand is an inherent aspect of defining the value of a specific thing in the customer’s mind.

Branding – Is sort of like marketing and advertising’s attractive cousin, they are all from the same family, the difference being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest targeted at a specific audience, it’s goal is to produce an image that the target market can identify with.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When a person states the names Lamborghini or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and brand image is what makes individuals purchase those products. Brand image is why people buy most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you reflect on the beginning of a lot of branding agencies you’ll find that they are often rebranded marketing firms. When someone says they are in advertising the majority of people will likely have a preconceived notion about what they do. Yet when somebody states “I am in branding”… it just seems much more impressive, perhaps it’s due to the fact that most individuals do not recognize what it implies to be in branding so it comes off as mysterious and kind of attractive.

Brand Identity – Is an inclusive term that explains the visual aspects of a product or agency that influence perceptions. This primarily consists of the name, the logo, the product packaging, the colors utilized yet can likewise include sound, illumination, texture, signage, just about anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a type of visual design that helps form the image of a business, a product or a business organization. Brand identity designers produce logo designs, signage designs, product packaging, and collateral products such as business cards, stationery, as well as pamphlets. Some visual designers also develop websites and also software interfaces. The important function of a brand identity designer is to establish the visual cues as well as an emotional tone with the goal of influencing actions, outcomes as well as assumptions.

Featured SIGNS & LOGOS

Retro logo design of a bicycle produced for a Midvale coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually launching in an older section of town and wanted to cast a vintage tone without coming across as uninteresting or low energy. I achieved the two tasks by means of developing a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo design with a microscope slide and also bacteria developed for Midvale medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and consequences of diseases, mainly the branch of medicine which deals with the clinical examination of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be overly literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more focus grabbing and much more memorable.

logo design with a leaping eco-friendly frog created for a family members enjoyable center in Midvale.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a group of birds, a mountain, a path, a stream, and also a tree - created for Midvale travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche speciality because travel photographers don’t capture locations or things but instead reveal emotional journeys through the images they capture. The thought behind this logo composition was to utilize negative space to project more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I tried to do something much the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Midvale logo but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Midvale logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I truly savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the client, while he liked the concept, really did not care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this specific variety of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and colleagues and family as well as with other people that they don’t even know so as to get objective assessments on the benefit of a design concept. Fortunately, he talked about it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a strange creature in the design world given that the people that tend to hire a professional to design their logo design comprehend how important a logo design is for their organization so they are much more vested in the end result. Every logo design project has it’s allotment of difficulties, but the largest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Midvale book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it is the most crucial part of a published book since it is often the very first thing a person sees in the bookstore. For a publishing company, it’s the opportunity that they will likely ever have to promote their brand and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many occurrences 1 of the things people usually tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a spirit of flight and it was definitely a victory.

 Midvale logo style made use of for marketing and a label style for Vintage Instance includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that appeared to be vintage cases. For this logo concept I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for anything from a web site to a label on brand new cases that appeared like they were from another point in time.

Logo design created for an orthodontist in Midvale, style include an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most difficult logo jobs due to the fact that it seems that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to business advertising, if restaurants approached their advertising in the same way dentists do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo includes 4 characters startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain exactly how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself will never have the likelihood to be comprehended.

Logo design developed for a Midvale hair design workshop including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that related a feeling of tranquility and connection for their new hair salon. I came up with a design which did not go the obvious path of designing simply a stylized orchid but rather delivered a logo which suggested an orchid in the pattern of a swirl blended in to the letter O in the name and by placing attention on the concept along with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a business logo is usually the wrong course and in this case, the design ended up not being about the orchid but instead laid the focus on the perception that they wanted to project to their patrons.

Arabian steed logo style created for a steed ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique company logo concept customized to manifest the unique physical traits of the Arabian type of equines. By having an identifiable head form and very high tail posture, the Arabian is one of the highly quite easily identifiable equine breeds in the world.

Las Cafe, A Midvale Coffee shop logo design a small dining establishment, layout contains a customized manuscript font which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, layout consists of a customized manuscript typeface which hovers over a group of ornate lines and dots.

Logo layout for a software designer the style features and renowned Midvale element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the business and in quite a few cases the meaning behind a logo design is equally as important as how it brands the business it represents.

Progress logo layout produced for a Midvaleinterior designer, style function a collection of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Midvale interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, coordinates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, space planning, site examinations, programming, investigation, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions in Midvale, the personalities for letter V and also A in middle of the word advanced have been changed to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Midvale logo design project was undertaken for a management consultant that aids business professionals to become more successful at handling people, expectations, and profitability.

A Midvale business logo layout featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was ready for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a spot to market their pre-owned items to other sports enthusiasts.

I tailored their Midvale logo design along with an illustration which captures the attention of traffic and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.

Logo layout MQ farms, this Midvale company logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really designed for an Midvale area farm it was actually developed for a products broker, and this particular logo design was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop a brand mark that projects trust, success, and luxury.

 Midvale Logo design for a not-for-profit, Turning Factor Solutions - the logo style attribute for externally facing arrowhead and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where exactly the target is. Luckily, in this case, I struck a bullseye with the 1st try.

Logo developed for making use of an indication for the restaurant (Brewgrrs), it is an ornate script font that is evocative a well-known Midvale sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the proprietor to produce a business logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Midvale, Utah, UT,
Logo designed by ImageCo, Midvale, Utah, UT,
Logo designed by ImageCo, Midvale, Utah, UT,
Logo designed by ImageCo, Midvale, Utah, UT,
Electrical sign design for Midvale restaurnat designed by Midvale Sign Company
Midvale logo design and brand identity design for Midvale commercial businesses
Logo designed by ImageCo, Midvale, Utah, UT,
Logo designed by ImageCo, Midvale, Utah, UT,
Logo designed by ImageCo, Midvale, Utah, UT,
Logo designed by ImageCo, Midvale, Utah, UT,
Logo designed by ImageCo, Midvale, Utah, UT,

Logo designed by ImageCo, Midvale, Utah, UT,

Logo designed by ImageCo, Midvale, Utah, UT,

Logo designed by ImageCo, Midvale, Utah, UT,

Logo designed by ImageCo, Midvale, Utah, UT,

Logo designed by ImageCo, Midvale, Utah, UT,
Logo designed by ImageCo, Midvale, Utah, UT,
Logo designed by ImageCo, Midvale, Utah, UT,
Logo designed by ImageCo, Midvale, Utah, UT,
Logo designed by ImageCo, Midvale, Utah, UT,
Logo designed by ImageCo, Midvale, Utah, UT,
Logo designed by ImageCo, Midvale, Utah, UT,
Logo designed by ImageCo, Midvale, Utah, UT,
Logo designed by ImageCo, Midvale, Utah, UT,
Logo designed by ImageCo, Midvale, Utah, UT,