Millcreek Logo Design

Every new Millcreek venture realizes that they are in need of a logo, yet few entrepreneurs fully recognize the essential role their company logo can perform in their financial success, or precisely why one business logo works far better than another. A logo has a critical and long-term impact on the financial success of a company, go with the correct one and it can make the door swing and cash register ring, choose the incorrect one and it can be a barrier and a hindrance for the life span of a business. The logos presented in the ImageCo portfolio help Millcreek companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be understood in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and equally emotive at every size.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo design must be ageless and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bike developed for a Millcreek coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening in an older section of the community and wished to project a retro vibe without coming across as uninteresting or low energy. I achieved each of the tasks by means of designing a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo layout with a microscope slide and also bacteria made for Millcreek clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and effects of diseases, mainly the branch of healthcare which works with the clinical examination of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I try not to be overly literal with a design and to a degree, this design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more attention grabbing and more memorable.

logo style with a jumping green frog designed for a household fun facility in Millcreek.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to feature a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design featuring a group of birds, a hill, a path, a stream, and also a tree - developed for Millcreek traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers don’t capture locations or things but instead reveal emotional experiences by means of the pictures they capture. The idea behind this logo concept was to use negative space to convey more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I tried to do something the same to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Millcreek logo design but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Millcreek logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely savor and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this specific kind of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and colleagues and family members as well as with people that they don’t actually know so as to get impartial assessments on the merit of a design concept. Fortunately, he shared it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a weird creature in the design world because the people that have a tendency to hire a professional to design their logo comprehend how essential a logo is for their organization so they are way more vested in the result. Every logo job has it’s allotment of hurdles, however the most significant obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Millcreek publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it is the most crucial part of a printed book since it is in most cases the initial thing a person sees in the book shop. Concerning a publishing company, it’s the best opportunity that they will likely ever get to advertise their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many instances 1 of the aspects individuals often tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a sense of air travel and it was surely a winner.

 Millcreek logo design used for marketing and also a label design for Vintage Instance includes an archaic typeface design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which seemed to be much older cases. For this logo design I attempted to come up with a logo that possessed a fluid old style feel to it and could be used for every thing from a web site to a label on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in Millcreek, design include an arc with lines converging via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo design jobs considering that it seems that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to company advertising, if dining establishments approached their advertising in the very same way dental professionals do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo features 4 characters surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe precisely how individuals should think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself will never have the chance to be comprehended.

Logo style created for a hair layout workshop including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that related an atmosphere of simplicity and class for their new hair salon. I created a concept which did not go the obvious direction of designing just a stylized orchid but instead delivered a business logo that implied an orchid in the formation of a swirl incorporated in to the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo is frequently the wrong direction and in this case, the design ended up not being about the flower but alternately laid the focus on the perception that they wanted to project to their clients.

Arabian equine logo layout produced for a steed ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct creative logo design styled to illustrate the unique physical traits of the Arabian type of equines. By having an unique head shape and very high tail carriage, the Arabian is one of the very most easily recognizable equine breeds in the world.

Las Cafe logo style a little dining establishment, style contains a changed script font which hovers above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, layout consists of a modified manuscript font which floats over a team of ornate lines and dots.

Logo design for a software program designer the design features and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the meaning supporting a company logo is equally as important as how it brands the business it represents.

Progress logo layout created for a Millcreek indoor designer, style attribute a series of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Millcreek interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, collaborates, and oversees such ventures. Interior design is a diverse occupation that includes conceptual development, space planning, site assessments, programming, study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and also A in center of words progressed have actually been customized to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Millcreek logo design project was carried out for a leadership expert that aids business leaders to become more successful at managing people, expectations, and profitability.

A logo style including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market was primed for an outdoor sporting store that functions as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a place to sell off their pre-owned products to other sports enthusiasts. I tailored their Millcreek logo design dsign utilizing a graphic that garners the interest of vehicles and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really developed for an Millcreek area farm it was in reality created for a commodities broker, and this particular creative logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate a brand mark that projects esteem, success, and opulence.
Logo created for making use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript font that is reminiscent of a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to develop a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.