Murray, Utah Logo Design

Virtually every new Murray venture knows they require a logo, yet few new business owners fully comprehend the pivotal role their company logo will make in their success, or precisely why one logo design performs far better than another. A logo has an immediate and long term effect on the growth of a company, go with the right one and it can make the door swing and cash register ring, go with the wrong one and it will be a barrier and an impediment for the life of an organization.

The logos included in the ImageCo portfolio help Murray, Utah businesses succeed, they are effective in any given situation and the main reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t demand consideration, they can be understood in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and just as emotive at any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a business logo must be ageless and will feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle produced for a Murray, Utah coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening in an older section of the community and really wanted to project a retro atmosphere without coming across as stodgy or low energy. I accomplished both of these tasks by designing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo style with a microscopic lense slide as well as germs created for Murray, Utah clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and effects of diseases, especially the branch of medicine that deals with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I try not to be overly literal with a concept and to a point, this specific design approaches the company it serves rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more attention grabbing and more memorable.

logo style with a jumping green frog developed for a family members fun center in Murray, Utah.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a trail, a stream, as well as a tree - made for Murray, Utah traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche area because travel photographers don’t shoot locations or things but rather convey emotional journeys by means of the images they record. The idea behind this logo composition was to use negative space to reveal more than what was visible upon first view, which I think is representative of most good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I attempted to do something the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Murray logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Murray logo layout with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the customer, even though he liked the concept, really did not care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his contempt for this specific variety of sea bird.

When I turn a design over to a client I urge them to discuss it with colleagues and family members as well as with folks that they don’t even know so as to get impartial judgements on the merit of a design. Fortunately, he talked about it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a strange animal in the design world because the people that have a tendency to hire an expert to design their logo comprehend how important a logo design is for their organization so they are way more invested in the final result. Every logo project possesses it’s share of obstacles, but the most significant challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Murray, Utah publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it is the most vital part of a printed book due to the fact that it is often the initial thing a person sees in the bookstore. Concerning a publisher, it’s the opportunity that they will ever get to publicize their product and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many instances 1 of the items individuals usually tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to confering a feeling of airline flight and it was certainly a success.

 Murray logo design used for advertising and also a tag style for Vintage Situation includes an antiquated font style layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which looked to be much older cases. For this brand design I tried to come up with a logo that offered a fluid nostalgic feel to it and could easily be utilized for everything from a web site to a label on brand new cases that seemed like they were from another generation.

Logo produced for an orthodontist in Murray, Utah, style include an arc with lines converging through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo design projects considering that it appears that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to company branding, if dining establishments approached their advertising in the very same way dental professionals do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually really love doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo features 4 characters surprised in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize precisely how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that describes itself won’t have the opportunity to be comprehended.

Logo style produced for a hair style workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that projected a spirit of contentment and class for their new hair studio. I came up with a design that didn’t go the obvious path of creating simply a stylized orchid but alternatively created a logo which suggested an orchid in the pattern of a swirl blended into the letter O in the name and by placing emphasis on the concept along with the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a logo design is frequently the wrong direction and in this case, the design ended up not being about the orchid but alternately laid the importance on the feeling that they wanted to project to their patrons.

Arabian steed logo design created for a horse cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logo concept fashioned to illustrate the unique physical traits of the Arabian kind of equines. With an unique head shape and very high tail posture, the Arabian is one of the most easily identifiable horse types in the whole world.

Las Cafe logo layout a tiny restaurant, style contains a customized manuscript font style which floats over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, design contains a modified script typeface which floats over a team of ornate lines and dots.

Logo style for a software designer the design features as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in quite a few cases the substance supporting a logo design is just as important as how it serves the company it represents.

Evolve logo style produced for a Murray, Utah interior developer, design attribute a series of red circles that converge and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Murray, Utah interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, researches, coordinates, and manages such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location inspections, programming, study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words progressed have been changed to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Murray, Utah logo design job was carried out for a leadership guide that aids business professionals to develop into more efficient at supervising people, expectations, and productivity.
A logo layout featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market was primed for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a place to market their previously owned goods to other sports enthusiasts. I designed their Murray logo dsign using an illustration which grabs the attention of vehicles and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo layout has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually composed for an Murray, Utah regional farm it was in reality designed for an investments broker, and this particular company was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop a graphic that projected self-assurance, success, and prosperity.

 Murray Logo design for a nonprofit, Turning Point Solutions - the logo style attribute for ostensibly encountering arrow as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where the target is. Thankfully, in this particular instance, I struck a bullseye with the 1st try.

Logo design developed for using an indication for the restaurant (Brewgrrs), it is an ornate manuscript font that is reminiscent of a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the proprietor to produce a business logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.