Murray Logo Design

Every new Murray organization understands that they need a logo, yet few new business owners entirely realize the essential role their logo can perform in their becoming successful, or precisely why one logo functions far better than another. A logo has an instant and lasting effect on the success of a company, go with the correct one and it will make the door swing and phone ring, choose the wrong one and it will be a barrier and an impediment for the life span of a business. The logos featured in the ImageCo portfolio help Murray companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be comprehended in just a glance.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and equally emotive at any size.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be enduring and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo design of a bike produced for a Murray coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening up in an old section of town and wanted to visualize a nostalgic feel without appearing as boring or low energy. I achieved each of the tasks via developing a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo style with a microscope slide as well as germs made for Murray medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the causes and effects of diseases, mainly the field of medicine that works with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Typically I try not to be overly literal with a design and to a point, this specific design approaches the company it represents very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more focus grabbing and much more memorable.

logo design with a jumping eco-friendly frog made for a household enjoyable center in Murray.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to integrate a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a hill, a trail, a stream, as well as a tree - created for Murray traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to shoot places or things but instead reveal emotional journeys by means of the pictures they capture. The thought behind this logo design was to utilize negative space to project more than what was visible upon first view, which I think is representative of almost all professional photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I attempted to do something very similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Murray logo design but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Murray logo style with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I really take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, while he loved the concept, didn’t care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this specific breed of sea bird.

When I turn a concept over to a client I urge them to talk about it with colleagues and family as well as with other people that they don’t actually know so as to get unbiased viewpoints on the benefit of a design. Fortunately, he discussed it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world because the people that have a tendency to hire a professional to create their logo understand how crucial a logo design is for their company so they are way more invested in the outcome. Every logo job has it’s portion of challenges, however the greatest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, style for Murray book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it is the most crucial part of a published book considering that it is usually the initial thing a person views in the book shop. For a publisher, it’s the most ideal opportunity they will ever get to advertise their product and get their logo design in front of the people that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many cases 1 of the things people often tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of airline flight and it was definitely a victory.

 Murray logo design made use of for advertising as well as a tag design for Vintage Case features an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that appeared to be vintage cases. For this logo concept I attempted to come up with a logo that provided a fluid old style feel to it and could be used for every thing from a website to a label on brand new cases that appeared like they were from another generation.

Logo design created for an orthodontist in Murray, style consist of an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo design jobs due to the fact that it appears that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to company advertising, if dining establishments approached their branding in the very same way dentists do every one of their company logos would be a picture explaining something they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo design features 4 personalities staggered in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate how people should think or feel they don’t understand the objective of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that describes itself won’t have the opportunity to be understood.

Logo design created for a hair layout studio including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that carried an atmosphere of peace and elegance for their new hair studio. I came up with a concept which did not go the obvious route of crafting just a stylized orchid but rather created a logo design that implied an orchid in the formation of a swirl incorporated in to the letter O in the name and by placing attention on the concept using the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a logo is oftentimes the wrong course and in this case, the design ended up not being about the flower but instead laid the attention on the perception that they wanted to project to their patrons.

Arabian equine logo layout developed for a steed cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind organization logo design styled to embody the unique physical traits of the Arabian pedigree of equines. By having a distinctive head form and high tail posture, the Arabian is one of the most immediately recognizable horse lineages in the world.

Las Cafe logo layout a tiny dining establishment, layout contains a changed manuscript font style which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, style includes a modified script typeface which floats over a group of luxuriant lines and also dots.

Logo style for a software program developer the style attributes and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in quite a few cases the meaning supporting a business logo is equally as important as how it brands the enterprise it represents.

Progress logo style developed for a Murray interior developer, style function a series of red circles that converge and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Murray interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, collaborates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, area planning, site examinations, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and A in middle of the word advanced have been modified to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Murray logo design project was performed for a leadership coach that assists business leaders to develop into more successful at overseeing people, expectations, and profitability.

A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market was primed for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a location to sell off their pre-owned products to other sports enthusiasts. I tailored their Murray logo dsign along with a graphic which grabs the interest of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually developed for an Murray area farm it was in reality designed for a commodities broker, and this creative logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make an identity that projects esteem, financial success, and luxury.
Logo designed for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font style that is similar to a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the proprietor to design a logo design which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.