Pleasant Grove, Utah Logo Design

Nearly every new Pleasant Grove business understands that they are in need of a logo, yet few entrepreneurs thoroughly recognize the crucial role their business logo will take in their success, or the reason that one logo functions more effectively than another. A business logo has an immediate and lasting effect on the financial success of a company, select the correct one and it will make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and a hindrance for the life of a company.

The logos included in the ImageCo portfolio help Pleasant Grove, Utah companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos don’t demand consideration, they can be comprehended in just a glance.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a company logo needs to be timeless and will feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle produced for a Pleasant Grove, Utah coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening up in an older part of the town and wished to visualize a vintage tone without appearing as boring or low energy. I fulfilled both jobs by means of creating a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo layout with a microscope slide and germs made for Pleasant Grove, Utah clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and consequences of diseases, mainly the field of healthcare that works with the clinical evaluation of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it represents fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more attention grabbing and a lot more unforgettable.

logo design with a leaping green frog developed for a family enjoyable facility in Pleasant Grove, Utah.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to incorporate a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a route, a stream, and a tree - created for Pleasant Grove, Utah travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but rather project emotional journeys through the images they capture. The idea behind this logo concept was to utilize negative space to project more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be communicated with just words. I tried to do something much the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Pleasant Grove logo design but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 Pleasant Grove logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the customer, even though he liked the concept, really did not care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his scorn for this specific kind of sea bird.

When I turn a design over to a client I urge them to share it with colleagues and family members as well as with folks that they don’t even know so as to get impartial judgements on the value of a design concept. Fortunately, he discussed it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a weird creature in the design world because the people that are inclined to hire a professional to create their logo design understand how vital a logo is for their business so they are much more vested in the outcome. Every logo project possesses it’s share of obstacles, but the biggest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Pleasant Grove, Utah book publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it is the most critical part of a printed book due to the fact that it is in most cases the primary thing a person sees in the book store. Regarding a publishing company, it’s the best opportunity that they will likely ever get to spotlight their brand and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many instances 1 of the aspects individuals usually tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to confering a spirit of flight and it was definitely a victory.

 Pleasant Grove logo design used for marketing as well as a label design for Vintage Instance features an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be much older cases. For this brand design I tried to come up with a logo that possessed a fluid old style feel to it and could easily be used for anything from a web page to a label on brand new cases that seemed like they were from a different point in time.

Logo produced for an orthodontist in Pleasant Grove, Utah, design include an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo jobs considering that it appears that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business branding, if dining establishments approached their advertising in the very same way dental offices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really really love doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo design features 4 personalities startled in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that describes itself won’t have the opportunity to be understood.

Logo style produced for a hair design workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which communicated an atmosphere of serenity and connection for their new hair studio. I created a design which did not go the obvious course of making just a stylized orchid but instead crafted a business logo that implied an orchid in the pattern of a swirl integrated into the letter O in the title and by putting attention on the logo design with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a logo is frequently the wrong route and in this case, the design ended up not being about the flower but instead placed the importance on the emotion that they wanted to forecast to their clients.

Arabian equine logo design created for an equine ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct creative logo design customized to exemplify the unique physical traits of the Arabian kind of horses. With a different head form and very high tail posture, the Arabian is one of the very most easily identifiable equine types in the whole world.

Las Cafe logo design a small restaurant, style consists of a changed manuscript font style which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, style contains a customized script typeface which floats over a team of ornate lines and dots.

Logo design for a software program designer the design features as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in quite a few cases the significance supporting a logo design is equally as important as how it serves the enterprise it stands for.

Evolve logo layout created for a Pleasant Grove, Utah interior designer, style feature a series of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Pleasant Grove, Utah interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, coordinates, and manages such projects. Interior design is a diverse profession that involves conceptual development, space planning, location assessments, programming, research study, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and A in center of words advanced have been modified to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Pleasant Grove, Utah logo design assignment was carried out for a management guide that enables business leaders to become more efficient at handling people, expectations, and profitability.
A logo layout including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was ready for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their pre-owned equipment to other sports enthusiasts. I created their Pleasant Grove logo dsign along with a graphic that pulls in the interest of traffic and projects an image that evokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really composed for an Pleasant Grove, Utah regional farm it was in reality created for a products broker, and this company was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make a brand mark that projects esteem, financial success, and luxury.

 Pleasant Grove Logo design for a not-for-profit, Turning Point Solutions - the logo style function for outwardly encountering arrow as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of understanding where the target is. Luckily, in this particular case, I hit a bullseye with the first go.

Logo design created for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script font style that is similar to a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to develop a business logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.