Provo, Utah Logo Design

Nearly every new Provo business person knows they need a logo, but few new business owners fully comprehend the key role their logo design will play in their becoming successful, or precisely why one business logo performs far better than another. A logo has a critical and lasting impact on the success of a company, go with the correct one and it can make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the longevity of a business.

The logos featured in the ImageCo portfolio help Provo, Utah businesses succeed, they are effective in any given situation and the main reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be grasped in just a look.
  2. Scalability: from labels to posters a scalable logo will remain legible and equally emotive at virtually any dimension.
  3. Versatility: logos which operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a business logo should be ageless and should feel as relevant today, tomorrow, and forty years from now.
Retro logo design of a bike created for a Provo, Utah coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually launching in an older section of town and wanted to project a retro vibe without appearing as monotonous or low energy. I fulfilled both of these tasks by means of creating a symbol design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo layout with a microscope slide and also bacteria developed for Provo, Utah medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and effects of diseases, mainly the field of medicine that deals with the laboratory assessment of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it serves quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more interest grabbing and a lot more unforgettable.

logo layout with a leaping green frog created for a family members enjoyable center in Provo, Utah.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for doctors, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a path, a stream, and also a tree - created for Provo, Utah traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field because travel photographers don’t capture locations or things but instead reveal emotional journeys by means of the pictures they record. The idea behind this logo composition was to utilize negative space to project more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I tried to do something comparable to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Provo logo design but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Provo logo design with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I really relish and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the customer, while he loved the concept, didn’t care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this particular breed of sea bird.

When I turn a design over to a customer I urge all of them to share it with colleagues and family as well as with other people that they don’t even know so as to get honest viewpoints on the benefit of a design. Fortunately, he discussed it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Business logos are a strange creature in the design world given that the people that have a tendency to hire a professional to create their logo design realize how essential a logo is for their company so they are much more vested in the final result. Every logo job has it’s share of hurdles, but the most significant obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Provo, Utah publication author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it is the most important part of a printed book due to the fact that it is ordinarily the primary thing a person views in the book store. Concerning a publisher, it’s the optimal opportunity that they will ever have to promote their product and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many cases one of the aspects consumers tend to remember the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline situated in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was definitely a winner.

 Provo logo layout utilized for marketing as well as a tag style for Vintage Situation features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which appeared to be vintage cases. For this logo design I sought to come up with a logo that offered a fluid vintage feel to it and could easily be used for anything from a web page to an insignia on brand new cases that looked like they were from a different era.

Logo design created for an orthodontist in Provo, Utah, design include an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo design jobs considering that it appears that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to small business advertising, if restaurants approached their branding in the very same way dental practices do every one of their logos would be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo features 4 characters surprised in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate how individuals should think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the likelihood to be comprehended.

Logo layout created for a hair design workshop featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that related a spirit of contentment and elegance for their new hair salon. I came up with a design that didn’t go the obvious direction of crafting just a stylized orchid but rather delivered a logo design that implied a flower in the formation of a swirl featured into the letter O in the title and by placing attention on the concept with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a logo is usually the wrong course and in this case, the design ended up not being about the flower but instead laid the importance on the feeling that they really wanted to forecast to their patrons.

Arabian horse logo layout developed for a horse ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a unique custom logo concept tailored to embody the unique physical traits of the Arabian pedigree of equines. By having a distinctive head form and high tail posture, the Arabian is one of the highly quite easily recognizable horse lineages in the entire world.

Las Coffee shop logo layout a tiny restaurant, style consists of a changed script font which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, style includes a customized manuscript font which hovers over a group of luxuriant lines and also dots.

Logo style for a software program developer the layout functions and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in quite a few cases the significance supporting a logo is just as important as how it brands the company it represents.

Evolve logo layout developed for a Provo, Utah interior designer, layout attribute a series of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Provo, Utah interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, space planning, location examinations, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V and A in middle of words progressed have been modified to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Provo, Utah logo design project was done for a management guide that enables business professionals to develop into more successful at managing people, expectations, and profitability.
A logo style including a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly understood the market place was ready for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a place to sell their secondhand equipment to other sports enthusiasts. I tailored their Provo business logo dsign utilizing a graphic which garners the interest of traffic and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo layout has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really designed for an Provo, Utah regional farm it was really developed for a commodities broker, and this particular creative logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create a graphic that projected self-confidence, success, and opulence.

 Provo Logo design for a not-for-profit, Transforming Point Solutions - the logo design feature for externally encountering arrow and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where exactly the target is. Thankfully, in this particular case, I hit a bullseye with the 1st shot.

Logo created for using an indicator for the restaurant (Brewgrrs), it is an ornate script font that is similar to a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the business owner to develop a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.