Roy Logo Design

Nearly every new Roy business realizes that they need a logo, but few new business owners fully grasp the pivotal role their business logo can play in their becoming successful, or the reason that one business logo works far better than another. A company logo has an instant and long term influence on the prosperity of a company, choose the right one and it can make the door swing and cash register ring, go with the wrong one and it will be an obstacle and a hindrance for the life of a business. The logos featured in the ImageCo portfolio help Roy companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos do not demand consideration, they can be understood in merely a look.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and just as emotive at virtually any scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo should be ageless and should feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bike created for a Roy coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening in an older part of the community and wished to visualize a retro atmosphere without appearing as boring or low energy. I fulfilled each of the tasks by designing a sign design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo design with a microscopic lense slide as well as bacteria developed for Roy clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and effects of diseases, mainly the branch of healthcare which works with the laboratory assessment of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be extremely literal with a concept and to a point, this design approaches the company it represents very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more interest grabbing and much more unforgettable.

logo layout with a leaping green frog made for a family members enjoyable facility in Roy.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to feature a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a hill, a trail, a stream, as well as a tree - created for Roy traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to capture locations or things but instead communicate emotional journeys by means of the pictures they record. The idea behind this logo composition was to make use of negative space to project more than what was visible upon first view, which I think is representative of almost all professional photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I made an effort to do something very similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Roy logo design but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Roy logo design with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I really relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the customer, while he loved the concept, didn’t care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this particular kind of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with colleagues and family members as well as with individuals that they don’t even know so as to get honest viewpoints on the benefit of a concept. Fortunately, he discussed it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a strange animal in the design world because the people that tend to hire an expert to design their logo design comprehend how essential a logo design is for their business so they are way more vested in the result. Every logo job possesses it’s portion of challenges, however the most significant obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Roy publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it really is the most important part of a printed book since it is ordinarily the very first thing a person sees in the book store. Regarding a publisher, it’s the most ideal opportunity that they will likely ever get to spotlight their label and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many cases one of the aspects people usually tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of air travel and it was definitely a success.

 Roy logo style utilized for advertising and a label layout for Vintage Case features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which looked to be antique cases. For this logo design I strove to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for everything from a web page to a label on brand new cases that seemed like they were from a different point in time.

Logo developed for an orthodontist in Roy, layout include an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo projects because it appears that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to company advertising, if dining establishments approached their branding in the same way dentists do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo includes 4 characters surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize precisely how individuals ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself will never have the chance to be understood.

Logo design developed for a hair design studio including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which projected a feeling of ease and connection for their new hair salon. I came up with a concept that didn’t go the obvious direction of crafting merely a stylized orchid but instead designed a logo which implied an orchid in the formation of a swirl integrated into the letter O in the name and by placing attention on the logo design using the figure of a hummingbird floating over the logo itself. The obvious path in designing a logo is more often than not the incorrect course and in this case, the design ended up not being about the flower but instead placed the attention on the feeling that they really wanted to project to their customers.

Arabian steed logo design created for a horse ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original custom logo design customized to exemplify the unique physical traits of the Arabian pedigree of equines. With a distinctive head shape and high tail posture, the Arabian is one of the very most easily recognizable equine breeds in the whole world.

Las Coffee shop logo style a small dining establishment, layout contains a customized script typeface which floats above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, layout includes a changed manuscript font style which floats above a group of luxuriant lines as well as dots.

Logo style for a software program programmer the layout features and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in quite a few cases the substance supporting a logo is just as important as how it brands the company it represents.

Develop logo design created for a Roy indoor developer, layout attribute a series of red circles that intersect and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Roy interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, coordinates, and manages such projects. Interior design is a diverse occupation that involves conceptual development, space planning, location evaluations, programming, research study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and A in middle of words progressed have been changed to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Roy logo design assignment was undertaken for a management consultant that helps business professionals to become more successful at managing people, expectations, and productivity.

A logo style including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a location to market their previously owned products to other sports enthusiasts. I designed their Roy logo dsign using a graphic that seizes the interest of traffic and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really designed for an Roy regional farm it was actually devised for a products broker, and this particular logo design was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design a graphic that projected trust, effectiveness, and prosperity.
Logo design designed for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate script typeface that is similar to a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to produce a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.