Roy, Utah Logo Design

Every new Roy business realizes that they need a logo, but few entrepreneurs thoroughly grasp the vital role their logo will make in their success, or exactly why one logo works far better than another. A logo design has an instant and lasting effect on the growth of a company, pick the right one and it can make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the longevity of an organization.

The logos presented in the ImageCo portfolio help Roy, Utah companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos don’t demand consideration, they can be comprehended in merely a look.
  2. Scalability: from labels to movie screens a scalable logo design will continue to be legible and equally emotive at any size.
  3. Versatility: logos which function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo needs to be timeless and will feel as relevant today, tomorrow, and 20 years from today.
Retro logo style of a bike developed for a Roy, Utah coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually launching in an old part of the town and really wanted to cast a retro vibe without appearing as uninteresting or low energy. I fulfilled both of these jobs by designing a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo style with a microscopic lense slide and also bacteria made for Roy, Utah clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and effects of diseases, mainly the branch of medicine that works with the clinical evaluation of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be excessively literal with a concept and to a degree, this design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and more unforgettable.

logo layout with a jumping environment-friendly frog designed for a household enjoyable facility in Roy, Utah.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for physicians, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to feature a few springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a path, a stream, and also a tree - developed for Roy, Utah travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t capture locations or things but rather project emotional experiences by means of the pictures they capture. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I tried to do something very similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Roy logo but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Roy logo layout with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I truly take pleasure in and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, while he liked the concept, really did not care for my choice of birds. This man truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this specific kind of sea bird.

When I turn a design over to a client I urge them to talk about it with friends and family members as well as with other people that they don’t even know so as to get unprejudiced opinions on the worthiness of a design. Fortunately, he shared it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world given that the people that have a tendency to hire an expert to design their logo realize how crucial a logo design is for their company so they are much more vested in the outcome. Every logo design project has it’s share of hurdles, but the most significant obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Roy, Utah publication author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it is the most crucial part of a printed book considering that it is in most cases the initial thing a person views in the book store. Regarding a publisher, it’s the opportunity they will ever get to promote their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many cases one of the things individuals tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service located in LA and while I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of air travel and it was surely a success.

 Roy logo style utilized for marketing as well as a label style for Vintage Instance features an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which seemed to be vintage cases. For this logo design I sought to come up with a logo that provided a fluid retro feel to it and could easily be utilized for anything from a web site to an insignia on brand new cases that looked like they were from another generation.

Logo design developed for an orthodontist in Roy, Utah, design consist of an arc with lines converging with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo design jobs considering that it appears that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to company marketing, if restaurants approached their advertising in the same way dental offices do every one of their logos would definitely be a picture explaining something they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo design includes 4 characters startled in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe specifically how individuals ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo style created for a hair style workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which conveyed an atmosphere of ease and elegance for their new hair studio. I created a design which did not go the obvious path of designing simply a stylized orchid but alternatively created a logo design which implied an orchid in the pattern of a swirl blended into the letter O in the name and by placing emphasis on the logo design along with the figure of a hummingbird floating over the image itself. The obvious path in creating a logo is usually the incorrect path and in this case, the design ended up not being about the flower but instead placed the main focus on the perception that they really wanted to forecast to their patrons.

Arabian horse logo layout created for a horse cattle ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed an original business logo concept tailored to epitomize the unique physical traits of the Arabian pedigree of horses. By having an unique head shape and high tail posture, the Arabian is one of the highly immediately identifiable equine types in the whole world.

Las Cafe logo layout a small restaurant, layout includes a modified manuscript typeface which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, design includes a modified manuscript font which hovers above a group of ornate lines as well as dots.

Logo layout for a software program developer the style functions as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the business and in many cases the meaning supporting a logo is just as important as how it serves the organization it represents.

Develop logo layout produced for a Roy, Utah indoor designer, design function a collection of red circles that converge as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Roy, Utah interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, location evaluations, programming, analysis, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V and A in center of the word progressed have been modified to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Roy, Utah logo design assignment was undertaken for a management expert that aids business professionals to develop into more successful at supervising people, expectations, and profitability.
A logo layout including an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly understood the market was prepared for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a spot to market their previously owned equipment to other sports enthusiasts. I tailored their Roy business logo dsign along with a graphic which garners the attention of traffic and projects an image that wakens the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo layout has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually composed for an Roy, Utah area farm it was in reality created for a commodities broker, and this particular company was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to produce a graphic that projects assurance, financial success, and wealth.

 Roy Logo design for a not-for-profit, Transforming Point Solutions - the logo style attribute for externally encountering arrowhead and the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to delve into any idea that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where exactly the target is. Luckily, in this particular case, I struck a bullseye with the first go.

Logo design created for the use of an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is similar to a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the proprietor to create a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.