Saint George Logo Design

Every new Saint George venture knows they need a logo, but few entrepreneurs entirely recognize the key role their organization logo can play in their success, or precisely why one logo design works better than another. A business logo has an instant and long-term influence on the financial success of a company, select the correct one and it will make the door swing and phone ring, select the incorrect one and it can be a barrier and a hindrance for the life of an organization. The logos featured in the ImageCo portfolio help Saint George businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be realized in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and just as emotive at any scale.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design needs to be lasting and will feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bicycle created for a Saint George coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening up in an older part of the community and wished to project a vintage feel without appearing as boring or low energy. I fulfilled both of these jobs by developing a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide as well as germs designed for Saint George clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and consequences of diseases, especially the branch of healthcare that works with the laboratory evaluation of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be overly literal with a design and to a degree, this design approaches the company it represents very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more interest grabbing and even more meaningful.

logo layout with a leaping eco-friendly frog made for a family fun center in Saint George.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to include a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a hill, a trail, a stream, and also a tree - designed for Saint George traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector because travel photographers don’t capture places or things but rather communicate emotional journeys through the pictures they record. The thought behind this logo design was to use negative space to reveal more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I attempted to do something very similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Saint George logo but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Saint George logo layout with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I honestly savor and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the client, even though he liked the concept, didn’t care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this particular breed of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and colleagues and family as well as with other people that they don’t even know so as to get impartial point of views on the worthiness of a design. Fortunately, he shared it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world given that the people that are inclined to hire an expert to create their business logo comprehend how essential a logo design is for their business so they are much more vested in the outcome. Every logo job possesses it’s allotment of obstacles, but the largest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Saint George book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it really is the most critical part of a printed book considering that it is in most cases the very first thing a person sees in the book shop. With respect to a publisher, it’s the absolute best opportunity that they will likely ever have to publicize their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many cases 1 of the aspects individuals often tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a spirit of air travel and it was certainly a winner.

 Saint George logo style made use of for marketing as well as a label style for Vintage Case features an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which looked to be vintage cases. For this logo concept I strove to come up with a logo that had a fluid retro feel to it and could easily be used for anything from a web site to an insignia on brand new cases that looked like they were from another era.

Logo created for an orthodontist in Saint George, layout include an arc with lines converging through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo design projects because it appears that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to small business marketing, if dining establishments approached their advertising in the same way dental offices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo design includes 4 characters staggered in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which communicated that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how people should think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that explains itself will never have the likelihood to be comprehended.

Logo style developed for a hair style studio including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which projected a feeling of contentment and connection for their new hair studio. I came up with a concept that didn’t go the obvious direction of creating just a stylized orchid but alternatively designed a logo which suggested an orchid in the pattern of a swirl incorporated into the letter O in the title and by putting attention on the concept using the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a company logo is oftentimes the wrong path and in this case, the design ended up not being about the orchid but instead put the importance on the feeling that they really wanted to transmit to their clients.

Arabian steed logo style produced for an equine ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique organization logo concept tailored to epitomize the unique physical traits of the Arabian breed of horses. By having a distinctive head form and higher tail carriage, the Arabian is one of the highly quite easily identifiable equine types in the whole world.

Las Coffee shop logo design a small restaurant, style includes a changed manuscript font which floats above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, style contains a customized script font which floats above a group of luxuriant lines and also dots.

Logo layout for a software developer the design features as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in quite a few cases the substance behind a logo design is just as important as how it serves the business it represents.

Develop logo design produced for a Saint George interior developer, style attribute a collection of red circles that intersect as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Saint George interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and oversees such tasks. Interior design is a diverse occupation that involves conceptual development, area planning, location evaluations, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word advanced have actually been customized to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Saint George logo design project was carried out for a management guide that assists business leaders to become more effective at supervising people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly understood the market place was prepared for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their pre-owned items to other sports enthusiasts. I created their Saint George logo dsign using a graphic that captures the interest of vehicles and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo layout has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually developed for an Saint George regional farm it was really devised for a products broker, and this business logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design an identity that projected self-confidence, financial success, and luxury.
Logo developed for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script font style that is evocative a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to produce a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.