Acute Care 360 ImageCo, Salt Lake City, Utah, UT,

ImageCo, Salt Lake City, Utah, UT,

Evolv Design logo designed by ImageCo, Salt Lake City, Utah, UT,

Red Panda Publishers logo designed by ImageCo, Salt Lake City, Utah, UT,

Salt Lake City, Utah, UT,

ImageCo, Salt Lake City, Utah, UT,
ImageCo, Salt Lake City, Utah, UT,

Mid Valley Pathology logo designed by ImageCo, Salt Lake City, Utah, UT,

FSA OK logo designed by ImageCo, Salt Lake City, Utah, UT,

Emerald Heights logo designed by ImageCo, Salt Lake City, Utah, UT,

Club Sapphire logo designed by ImageCo, Salt Lake City, Utah, UT,

Downtown Dogs logo designed by ImageCo, Salt Lake City, Utah, UT,

School board logo designed by ImageCo, Salt Lake City, Utah, UT,

Ferry Street Coffee Company logo designed by ImageCo, Salt Lake City, Utah, UT,

Stoney Forensic logo designed by ImageCo, Salt Lake City, Utah, UT,

Smart kernels logo designed by ImageCo, Salt Lake City, Utah, UT,

STRATEGIES ON IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design company offers a money back guarantee try to keep in mind that they simply cannot reimburse the amount of time you commit which is eminently more precious than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design firm can only be judged by the quality of their portfolio, if the work in their design portfolio doesn’t feature actual samples chances are they won’t be able to produce a premium logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s objective is to reflect your unique vision for your business. If a logo designer is not focused on actualizing your vision, the thing they are actually focused on is how soon they will get paid.

Salt Lake City LOGO DESIGN​

For over twenty years ImageCo has been helping small business owners grow memorable brands. We have undertaken brand identity design work for ranchers, colleges, diamond miners, wedding singers, restaurants, retailers, and virtually every other kind of business concern you can envision. What makes ImageCo different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every brand identity project as though it will be employed as an electric sign. As a result of our sign first approach our designs can, and have been used in everything from garment labels to neon signs. Our sign first method ensures that our logos are equally successful whether they are used in TV commercials or website headers, they are consistently identifiable, understood, and remembered no matter of scale or function.

American Made ★ Design

The one difference that seriously sets ImageCo apart from many of the design firms that you may have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are hired to perform, we perform in-house. Irrespective of the type of design project we take on, brand identity design, website, trade show exhibit, or commercial sign, we do not, and never will job-out our client’s projects to agencies based outside the US. When you call us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not an agent that marks up the cost of your design project and dictates the conditions of how you and I conduct business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

It’s likely that every new Salt Lake City organization knows they need a logo, but few start-ups fully recognize the key role their organization’s logo can play in their success, or precisely why one business logo performs more effectively than another. A business logo has an instant and long term impact on the success of a business, go with the correct one and it can make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and an impediment for the life of a company. The logos presented in the ImageCo portfolio help Salt Lake City businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not need deliberation, they can be grasped in merely a look.
  2. Scalability: from business cards to retail signs a scalable logo design will stay legible and just as emotive at every size.
  3. Versatility: logos which operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or company they brand.
  5. Relevance: a business logo needs to be ageless and will feel equally relevant today, tomorrow, and 20 years from now.

understanding branding

Brand – It is a verb and also a noun, it is an identifying mark as well as the act of marking something so that it could be identified, its genesis comes from the mark branded onto livestock. These days a brand signifies basically anything with an objective, whether it be profit or government agencies, a brand is an innate aspect of defining the worth of a specific thing in the customer’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are all from the exact same family, the difference being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest directed at a specific audience, it’s goal is to produce an image that the target market will likely identify with.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When a person says the brand names Lamborghini or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and that is what makes individuals want those brands. Brand image is why people purchase specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you look back at the origin of many branding firms you’ll find that they are frequently re-branded advertising agencies. When someone says they are in advertising and marketing the majority of people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that specializes in a type of visual design that helps form the perception of a firm, a product or a company. Brand identity designers create logo designs, sign designs, packaging, as well as collateral products such as cards, stationery, as well as sales brochures. Some identity designers also build websites and also user interfaces. The necessary duty of a brand identity designer is to develop the visual cues and an emotional tone with the goal of affecting actions, results and perceptions.

select signs/logos

Retro logo design of a bike developed for a Salt Lake City coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were opening up in an older section of the city and wanted to cast an old-fashioned vibe without appearing as stodgy or low energy. I achieved both jobs via creating a symbol concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo design with a microscopic lense slide as well as bacteria created for Salt Lake City medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the triggers and consequences of diseases, especially the branch of medicine that works with the laboratory evaluation of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Generally I try not to be extremely literal with a design and to a point, this specific design approaches the company it serves quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and much more meaningful.

logo design with a jumping green frog made for a family enjoyable facility in Salt Lake City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a hill, a path, a stream, and a tree - created for Salt Lake City traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t shoot places or things but instead reveal emotional experiences by means of the images they record. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be communicated with just words. I attempted to do something much the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Salt Lake City logo but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Salt Lake City logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the client, while he liked the concept, really did not care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this specific kind of sea bird.

When I turn a design over to a customer I encourage them to talk about it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get unbiased judgements on the merit of a concept. Fortunately, he talked about it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world because the people that tend to hire an expert to create their logo understand how important a logo is for their business so they are much more vested in the outcome. Every logo design project possesses it’s portion of difficulties, but the largest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Salt Lake City publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it is the most critical part of a printed book considering that it is in most cases the first thing a person views in the book shop. Regarding a publisher, it’s the best opportunity that they will likely ever have to advertise their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many cases one of the items people often tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of airline flight and it was certainly a victory.

 Salt Lake City logo layout made use of for marketing as well as a tag style for Vintage Situation includes an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which appeared to be antique cases. For this logo design I tried to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be utilized for anything from a web site to a label on brand new cases that looked like they were from another era.

Logo design produced for an orthodontist in Salt Lake City, layout include an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo design jobs considering that it seems that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to small business advertising, if dining establishments approached their advertising in the same way dental professionals do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo design includes 4 characters staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe precisely how people should think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo style produced for a Salt Lake City hair style workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that communicated an atmosphere of serenity and connection for their new hair salon. I came up with a concept that did not go the obvious course of creating just a stylized orchid but alternatively designed a logo design that suggested a flower in the formation of a swirl featured in to the letter O in the name and by placing emphasis on the concept using the figure of a hummingbird floating above the logo design itself. The obvious path in designing a business logo is usually the incorrect path and in this case, the design ended up not being about the flower but alternately put the attention on the perception that they wanted to transmit to their patrons.

Arabian steed logo layout developed for a horse cattle ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed an original business logo design customized to exemplify the unique physical traits of the Arabian kind of horses. By having an unique head shape and high tail carriage, the Arabian is one of the most easily recognizable equine breeds in the world.

Las Cafe, A Salt Lake City Coffee shop logo layout a little dining establishment, design contains a changed script font which floats over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, layout consists of a changed manuscript typeface which hovers over a team of luxuriant lines as well as dots.

Logo layout for a software designer the design attributes as well as iconic Salt Lake City component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in many cases the symbolism supporting a business logo is just as important as how it serves the business it stands for.

Advance logo style developed for a Salt Lake Cityinterior developer, layout attribute a series of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Salt Lake City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, collaborates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, location inspections, programming, research, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions in Salt Lake City, the personalities for letter V and A in middle of the word advanced have been customized to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Salt Lake City logo design project was carried out for a leadership expert that enables business professionals to become more efficient at managing people, expectations, and profitability.

A Salt Lake City business logo style featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was prepared for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a spot to sell their secondhand equipment to other sports enthusiasts.

I tailored their Salt Lake City logo design using an illustration which garners the interest of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ ranches, this Salt Lake City company logo design has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually developed for an Salt Lake City regional farm it was really created for a commodities broker, and this particular company logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make an identity that projected assurance, success, and luxury.

 Salt Lake City Logo design for a nonprofit, Turning Factor Solutions - the logo design feature for outwardly facing arrowhead and also the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where the target is. Thankfully, in this particular case, I hit a bullseye with the first go.

Logo designed for using a sign for the restaurant (Brewgrrs), it is an elaborate script font style that is evocative a famous Salt Lake City sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the owner to create a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Salt Lake City, Utah, UT,
Logo designed by ImageCo, Salt Lake City, Utah, UT,
Logo designed by ImageCo, Salt Lake City, Utah, UT,
Logo designed by ImageCo, Salt Lake City, Utah, UT,
Electrical sign design for Salt Lake City restaurnat designed by Salt Lake City Sign Business
Salt Lake City logo design and brand identity design for Salt Lake City businesses
Logo designed by ImageCo, Salt Lake City, Utah, UT,
Logo designed by ImageCo, Salt Lake City, Utah, UT,
Logo designed by ImageCo, Salt Lake City, Utah, UT,
Logo designed by ImageCo, Salt Lake City, Utah, UT,
Logo designed by ImageCo, Salt Lake City, Utah, UT,

Logo designed by ImageCo, Salt Lake City, Utah, UT,

Logo designed by ImageCo, Salt Lake City, Utah, UT,

Logo designed by ImageCo, Salt Lake City, Utah, UT,

Logo designed by ImageCo, Salt Lake City, Utah, UT,

Logo designed by ImageCo, Salt Lake City, Utah, UT,
Logo designed by ImageCo, Salt Lake City, Utah, UT,
Logo designed by ImageCo, Salt Lake City, Utah, UT,
Logo designed by ImageCo, Salt Lake City, Utah, UT,
Logo designed by ImageCo, Salt Lake City, Utah, UT,
Logo designed by ImageCo, Salt Lake City, Utah, UT,
Logo designed by ImageCo, Salt Lake City, Utah, UT,
Logo designed by ImageCo, Salt Lake City, Utah, UT,
Logo designed by ImageCo, Salt Lake City, Utah, UT,
Logo designed by ImageCo, Salt Lake City, Utah, UT,