Salt Lake City, Utah Logo Design

Nearly every new Salt Lake City organization realizes that they need a logo, but few new business owners entirely realize the crucial role their company logo can play in their financial success, or exactly why one logo works far better than another. A company logo has a critical and lasting effect on the financial success of a company, go with the right one and it can make the door swing and cash register ring, select the incorrect one and it will be an obstacle and a hindrance for the longevity of an organization.

The logos included in the ImageCo portfolio help Salt Lake City, Utah businesses succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logo designs don’t demand scrutiny, they can be grasped in merely a glimpse.
  2. Scalability: from labels to billboards a scalable logo design will continue to be legible and equally emotive at every size.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design should be ageless and will feel as relevant today, tomorrow, and thirty years from now.
Retro logo layout of a bicycle produced for a Salt Lake City, Utah coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were opening up in an older section of the city and wanted to visualize an old-fashioned atmosphere without coming across as stodgy or low energy. I accomplished both jobs by creating a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo design with a microscope slide and bacteria designed for Salt Lake City, Utah clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and consequences of diseases, especially the branch of healthcare which deals with the clinical assessment of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it serves fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more focus grabbing and more memorable.

logo layout with a jumping eco-friendly frog designed for a family members enjoyable center in Salt Lake City, Utah.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for doctors, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to include a handful of springs into the design but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a trail, a stream, and a tree - created for Salt Lake City, Utah travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture places or things but instead project emotional experiences through the images they record. The idea behind this logo composition was to use negative space to convey more than what was visible upon first view, which I think is quintessential of most good photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I made an effort to do something similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Salt Lake City logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Salt Lake City logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the client, while he loved the concept, really did not care for my choice of birds. This particular man seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this specific breed of sea bird.

When I turn a concept over to a client I encourage them to share it with colleagues and family members as well as with people that they don’t actually know so as to get unprejudiced point of views on the merit of a design. Fortunately, he discussed it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world given that the people that have a tendency to hire a professional to create their logo recognize how essential a logo design is for their business so they are way more invested in the end result. Every logo design job has it’s allotment of obstacles, however the greatest obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Salt Lake City, Utah book publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it is the most essential part of a printed book given that it is often the very first thing a person views in the book shop. Concerning a publisher, it’s the absolute best opportunity they will ever have to spotlight their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many cases 1 of the aspects folks tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service based in LA and although I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a feeling of flight and it was undoubtedly a success.

 Salt Lake City logo style utilized for marketing as well as a tag design for Vintage Case features an old font style design.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which seemed to be vintage cases. For this business logo concept I attempted to come up with a logo that provided a fluid old style feel to it and could be utilized for anything from a website to a label on brand new cases that seemed like they were from a different generation.

Logo design produced for an orthodontist in Salt Lake City, Utah, layout consist of an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo projects due to the fact that it seems that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to small business advertising, if restaurants approached their advertising in the same way dentists do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo features 4 personalities staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize specifically how people ought to think or feel they don’t understand the goal of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself won’t have the likelihood to be understood.

Logo style produced for a hair design workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which related a sense of serenity and elegance for their new hair studio. I created a concept which didn’t go the obvious direction of crafting merely a stylized orchid but instead created a business logo that implied a flower in the pattern of a swirl blended in to the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a logo design is usually the incorrect course and in this case, the design ended up not being about the flower but alternately laid the emphasis on the perception that they wanted to forecast to their patrons.

Arabian equine logo style produced for a steed cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct logotype concept tailored to manifest the unique physical traits of the Arabian pedigree of equines. By having an unique head form and higher tail carriage, the Arabian is one of the most easily identifiable equine types in the entire world.

Las Cafe logo layout a tiny dining establishment, design contains a changed script typeface which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, layout includes a customized manuscript font style which hovers above a team of elaborate lines and dots.

Logo layout for a software application programmer the style features and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in many cases the symbolism behind a business logo is just as important as how it brands the organization it represents.

Evolve logo style produced for a Salt Lake City, Utah indoor designer, design feature a collection of red circles that intersect and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Salt Lake City, Utah interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, collaborates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, location inspections, programming, analysis, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V as well as A in center of words advanced have actually been customized to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Salt Lake City, Utah logo design assignment was undertaken for a management guide that assists business leaders to become more effective at supervising people, expectations, and productivity.
A logo style including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market place was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a location to sell off their previously owned goods to other sports enthusiasts. I created their Salt Lake City logo dsign along with an image that seizes the interest of traffic and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo design has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really designed for an Salt Lake City, Utah area farm it was in reality devised for a products broker, and this particular company logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to create a brand mark that projects trust, effectiveness, and prosperity.

 Salt Lake City Logo design for a nonprofit, Transforming Point Solutions - the logo style function for ostensibly facing arrowhead and also the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where the target is. Thankfully, in this instance, I nailed a bullseye with the 1st try.

Logo design developed for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the proprietor to create a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.