Salt Lake City, Utah Logo Design

Virtually every new Salt Lake City business understands that they require a logo, but few new business owners fully recognize the essential role their organization logo can make in their becoming successful, or exactly why one logo works better than another. A logo has an instant and long term influence on the success of a business, choose the right one and it will make the door swing and cash register ring, go with the wrong one and it can be an obstacle and an impediment for the life of an organization.

The logos presented in the ImageCo portfolio help Salt Lake City, Utah companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs do not demand consideration, they can be comprehended in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo should be timeless and will feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bike produced for a Salt Lake City, Utah coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening up in an old part of the area and really wanted to visualize an old-fashioned vibe without coming across as stodgy or low energy. I fulfilled both of these jobs by means of designing a symbol concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo style with a microscope slide as well as bacteria created for Salt Lake City, Utah clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and outcomes of diseases, especially the field of healthcare which deals with the laboratory assessment of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I remember in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be overly literal with a design and to a degree, this design approaches the company it represents rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more focus grabbing and more memorable.

logo design with a jumping environment-friendly frog made for a family members fun center in Salt Lake City, Utah.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to incorporate a few springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a flock of birds, a hill, a path, a stream, as well as a tree - created for Salt Lake City, Utah traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture places or things but rather convey emotional journeys by means of the pictures they record. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon initial view, which I think is representative of almost all good photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I made an effort to do something the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Salt Lake City logo design but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Salt Lake City logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I genuinely savor and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my customer, even though he liked the concept, didn’t care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this specific variety of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with friends and family as well as with folks that they don’t actually know so as to get unprejudiced judgements on the worthiness of a design concept. Fortunately, he talked about it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to create their logo design realize how essential a logo is for their company so they are much more invested in the outcome. Every logo design job possesses it’s portion of difficulties, however the greatest obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Salt Lake City, Utah book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it really is the most vital part of a printed book due to the fact that it is often the very first thing a person sees in the bookstore. For a publisher, it’s the opportunity that they will ever have to promote their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many instances 1 of the traits consumers often tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to confering a sense of air travel and it was undoubtedly a winner.

 Salt Lake City logo design made use of for marketing as well as a tag design for Vintage Instance includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which appeared to be vintage cases. For this logo concept I attempted to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for everything from a website to an insignia on brand new cases that looked like they were from a different generation.

Logo design produced for an orthodontist in Salt Lake City, Utah, style include an arc with lines converging via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging and difficult logo jobs considering that it seems that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to small business branding, if dining establishments approached their branding in the exact same way dental professionals do every one of their company logos would definitely be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually enjoy doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo design includes 4 personalities startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself won’t have the opportunity to be understood.

Logo design produced for a hair style studio including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that communicated a feeling of ease and connection for their new hair salon. I created a concept which did not go the obvious path of designing merely a stylized orchid but rather designed a company logo which implied an orchid in the formation of a swirl integrated into the letter O in the title and by placing attention on the concept with the figure of a hummingbird floating above the logo design itself. The obvious path in creating a logo design is generally the wrong path and in this case, the design ended up not being about the flower but alternately put the attention on the perception that they wanted to project to their patrons.

Arabian steed logo style developed for a horse cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind organization logo concept fashioned to manifest the unique physical traits of the Arabian pedigree of horses. With an unique head form and high tail posture, the Arabian is one of the highly immediately identifiable equine breeds in the world.

Las Cafe logo design a little dining establishment, design consists of a changed script font which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, style consists of a changed script font which floats above a team of luxuriant lines as well as dots.

Logo design for a software program developer the layout attributes as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in quite a few cases the symbolism behind a logo design is just as important as how it serves the organization it represents.

Advance logo design produced for a Salt Lake City, Utah indoor developer, style function a series of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Salt Lake City, Utah interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, investigates, coordinates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, location examinations, programming, research, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in middle of the word progressed have been modified to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Salt Lake City, Utah logo design assignment was done for a management guide that helps business professionals to develop into more efficient at handling people, expectations, and profitability.
A logo style including a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was primed for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a location to sell their pre-owned equipment to other sports enthusiasts. I created their Salt Lake City logo dsign utilizing an image which pulls in the attention of vehicles and sends an image that arouses the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really composed for an Salt Lake City, Utah area farm it was really designed for an investments broker, and this creative logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop a brand mark that projects self-assurance, effectiveness, and affluence.

 Salt Lake City Logo design for a not-for-profit, Transforming Point Solutions - the logo layout function for outwardly encountering arrow as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye without knowing where exactly the target is. Fortunately, in this instance, I nailed a bullseye with the very first go.

Logo made for the use of an indication for the dining establishment (Brewgrrs), it is an ornate script font that is reminiscent of a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the proprietor to produce a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.