Salt Lake City Logo Design

Every new Salt Lake City company understands that they are in need of a logo, yet few new business owners entirely comprehend the essential role their business logo will play in their becoming successful, or the reason that one business logo functions more effectively than another. A company logo has an immediate and long term effect on the prosperity of a business, go with the right one and it will make the door swing and phone ring, select the wrong one and it can be a barrier and an impediment for the life span of a business. The logos presented in the ImageCo portfolio help Salt Lake City companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require consideration, they can be grasped in just a glance.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and just as emotive at any dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo design must be enduring and should feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bicycle developed for a Salt Lake City coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were launching in an old part of the city and hoped to visualize an old-fashioned tone without coming across as uninteresting or low energy. I achieved the two tasks by creating a company logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo style with a microscope slide and bacteria created for Salt Lake City clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and outcomes of diseases, especially the field of medicine that works with the clinical assessment of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more interest grabbing and even more unforgettable.

logo design with a jumping green frog made for a household enjoyable center in Salt Lake City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to feature a couple springs into the design but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo featuring a flock of birds, a hill, a path, a stream, and also a tree - made for Salt Lake City traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area because travel photographers tend not to shoot places or things but rather reveal emotional experiences through the pictures they record. The idea behind this logo concept was to use negative space to communicate more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I made an effort to do something much the same to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Salt Lake City logo but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 Salt Lake City logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the customer, while he liked the concept, really did not care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his hatred for this particular kind of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with colleagues and family as well as with people that they don’t actually know so as to get neutral assessments on the benefit of a design concept. Fortunately, he talked about it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire a professional to create their logo design recognize how important a logo design is for their company so they are much more invested in the outcome. Every logo project has it’s allotment of difficulties, but the largest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Salt Lake City publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it is the most necessary part of a published book because it is ordinarily the primary thing a person views in the book shop. Concerning a publisher, it’s the opportunity they will ever have to publicize their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many occurrences 1 of the items folks often tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company based in LA and although I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of flight and it was certainly a victory.

 Salt Lake City logo layout used for advertising and marketing and also a label style for Vintage Situation features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which looked to be vintage cases. For this brand design I attempted to come up with a logo that had a fluid vintage feel to it and could easily be utilized for anything from a website to an insignia on brand new cases that seemed like they were from a different generation.

Logo created for an orthodontist in Salt Lake City, design consist of an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo jobs because it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to small business branding, if restaurants approached their branding in the exact same way dental offices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo includes 4 personalities surprised in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to explain precisely how people should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself won’t have the chance to be comprehended.

Logo style developed for a hair layout workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which communicated a sense of contentment and class for their new hair salon. I created a concept that did not go the obvious path of designing merely a stylized orchid but rather crafted a logo design which suggested an orchid in the formation of a swirl integrated into the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a business logo is usually the incorrect path and in this case, the design ended up not being about the orchid but alternately placed the emphasis on the feeling that they wanted to transmit to their customers.

Arabian steed logo style developed for a horse ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logotype design tailored to manifest the unique physical traits of the Arabian type of horses. With an identifiable head shape and high tail carriage, the Arabian is one of the highly quite easily recognizable equine lineages in the entire world.

Las Coffee shop logo design a small dining establishment, design includes a changed script font which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, style contains a changed script font which floats above a group of elaborate lines as well as dots.

Logo style for a software application designer the layout features and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in quite a few cases the symbolism behind a logo design is just as important as how it serves the company it stands for.

Progress logo layout developed for a Salt Lake City interior developer, layout feature a collection of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Salt Lake City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, collaborates, and manages such tasks. Interior design is a multifaceted profession that involves conceptual development, space planning, site examinations, programming, research study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word progressed have been changed to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Salt Lake City logo design job was undertaken for a leadership coach that enables business professionals to become more efficient at overseeing people, expectations, and productivity.

A logo style including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was primed for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a place to sell off their previously owned items to other sports enthusiasts. I created their Salt Lake City business logo dsign utilizing a graphic that seizes the attention of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really created for an Salt Lake City regional farm it was actually developed for an investments broker, and this particular logo design was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to produce a image that projects esteem, success, and luxury.
Logo created for the use of an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the business owner to develop a business logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.