Acute Care 360 ImageCo, Sandy, Utah, UT,

ImageCo, Sandy, Utah, UT,

Evolv Design logo designed by ImageCo, Sandy, Utah, UT,

Red Panda Publishers logo designed by ImageCo, Sandy, Utah, UT,

Sandy, Utah, UT,

ImageCo, Sandy, Utah, UT,
ImageCo, Sandy, Utah, UT,

Mid Valley Pathology logo designed by ImageCo, Sandy, Utah, UT,

FSA OK logo designed by ImageCo, Sandy, Utah, UT,

Emerald Heights logo designed by ImageCo, Sandy, Utah, UT,

Club Sapphire logo designed by ImageCo, Sandy, Utah, UT,

Downtown Dogs logo designed by ImageCo, Sandy, Utah, UT,

School board logo designed by ImageCo, Sandy, Utah, UT,

Ferry Street Coffee Company logo designed by ImageCo, Sandy, Utah, UT,

Stoney Forensic logo designed by ImageCo, Sandy, Utah, UT,

Smart kernels logo designed by ImageCo, Sandy, Utah, UT,

POINTERS FOR PICKING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design firm presents a money back guarantee try to remember that they can not reimburse the amount of time you commit which is much more valuable than your money is.

PORTFOLIO

Some designers talk a good game but inevitably a design agency can only be evaluated from the quality of their portfolio, if the work in their design portfolio does not contain real world examples chances are they will never be able to deliver a premium logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s purpose is to reflect your unique vision for your organization. If a designer is not focused on realizing your vision, the thing they are actually focused on is how quickly they can get paid.

Sandy LOGO DESIGN​

For over two decades ImageCo has been helping businesses of all kinds grow notable brands. We’ve undertaken branding work for farmers, universities, heart surgeons, wedding singers, coffee shops, retail stores, and practically every other kind of business concern you can envision. What makes ImageCo different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every design as if it will be utilized as an electrical sign. Because of our sign first technique our identity designs can, and have been utilized in everything from garment labels to billboards. Our sign first technique ensures that our logo designs are equally effective whether they are used in television commercials or web headers, they are consistently recognizable, comprehended, and remembered irrespective of size or use.

American Made ★ Design

The one difference which truly sets ImageCo apart from other design firms that you probably have stumbled upon in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are contracted to perform, we perform in-house. No matter the type of design project we take on, business logo, website, trade show exhibition, or electric sign, we do not, and never will job out our customer’s work to companies based outside the USA. When you phone us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not an agent that increases the price of your project and imposes the conditions of how you and I conduct business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Virtually every new Sandy company understands that they need a logo, however few new business owners thoroughly recognize the essential role their logo design will make in their success, or why one logo performs more effectively than another. A company logo has a critical and long term effect on the viability of a business, choose the correct one and it will make the door swing and phone ring, go with the incorrect one and it can be an obstacle and an impediment for the life of a business. The logos included in the ImageCo portfolio help Sandy businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t require consideration, they can be grasped in just a look.
  2. Scalability: from business cards to retail signs a scalable business logo will stay legible and equally emotive at every scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they brand.
  5. Relevance: a logo should be lasting and should feel equally relevant today, tomorrow, and thirty years from now.

understanding branding

Brand – It’s both a verb and also a noun, it’s an identifying mark and the process of noting something to make sure that it could be identified, its genesis comes from the mark branded onto livestock. Nowadays a brand represents pretty much anything with an intention, whether it be revenue or government agencies, a brand is an inherent aspect of defining the worth of a specific thing in the public’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are all from the exact same family, the distinction being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition directed at a target market, it’s objective is to develop an image that the audience can identify with.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When somebody states the brand names Lamborghini or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and that is what makes individuals buy those brands. Brand image is why individuals identify with specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you look back at the origin of many branding firms you’ll discover that they are often rebranded advertising and marketing companies. When someone says they are in marketing many people will likely have an idea about the type of work they do anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that specializes in a kind of visual design that helps form the image of a business, a product or a business. Brand identity designers create logo designs, sign designs, product packaging, and collateral material such as business cards, stationery, and sales brochures. Some identity designers also develop websites and user interfaces. The necessary function of a brand identity designer is to create the visual cues and an emotional tone with the goal of affecting activities, end results and also perceptions.

Featured SIGNS & LOGOS

Retro logo layout of a bicycle created for a Sandy coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening up in an old section of the area and wished to cast a retro tone without coming across as monotonous or low energy. I accomplished both tasks by means of creating a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo style with a microscopic lense slide and also bacteria developed for Sandy medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the root causes and outcomes of diseases, especially the branch of medicine which works with the laboratory evaluation of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Normally I try not to be extremely literal with a concept and to a point, this design approaches the company it represents fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more attention grabbing and even more meaningful.

logo design with a leaping green frog designed for a family fun facility in Sandy.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for doctors, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to integrate a few springs into the design but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a trail, a stream, and a tree - made for Sandy traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche profession because travel photographers don’t capture locations or things but rather convey emotional journeys by means of the pictures they record. The idea behind this logo composition was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I attempted to do something much the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Sandy logo design but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Sandy logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously enjoy and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, while he loved the concept, didn’t care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this particular variety of sea bird.

When I turn a design over to a client I encourage them to discuss it with colleagues and family members as well as with individuals that they don’t even know so as to get honest opinions on the value of a concept. Fortunately, he shared it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a strange animal in the design world given that the people that are inclined to hire an expert to design their logo realize how essential a logo design is for their business so they are way more invested in the end result. Every logo job has it’s allotment of challenges, however the greatest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Sandy book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it really is the most necessary part of a published book since it is usually the primary thing a person views in the bookstore. Concerning a publisher, it’s the optimal opportunity they will ever get to publicize their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many occurrences 1 of the things consumers often tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of flight and it was undoubtedly a winner.

 Sandy logo design made use of for advertising and a label style for Vintage Situation includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which appeared to be vintage cases. For this custom logo concept I tried to come up with a logo that had a fluid old style feel to it and could be used for anything from a website to an insignia on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in Sandy, style consist of an arc with lines converging via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo jobs considering that it seems that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to small business advertising, if dining establishments approached their branding in the very same way dental practices do every one of their logos would be a picture trying to explain something they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dental business logos because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo design features 4 personalities startled in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize precisely how individuals ought to think or feel they don’t understand the mission of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that explains itself won’t have the chance to be understood.

Logo design created for a Sandy hair design studio including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which carried a sense of serenity and connection for their new hair studio. I came up with a concept that did not go the obvious course of designing merely a stylized orchid but alternatively crafted a logo design which implied an orchid in the pattern of a swirl incorporated in to the letter O in the title and by placing emphasis on the logo design using the figure of a hummingbird hovering over the image itself. The obvious path in creating a logo is frequently the incorrect path and in this case, the design ended up not being about the orchid but instead laid the emphasis on the emotion that they really wanted to transmit to their clients.

Arabian steed logo layout created for a horse cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct brand design customized to epitomize the unique physical traits of the Arabian pedigree of horses. With a different head shape and high tail carriage, the Arabian is one of the very most quite easily identifiable equine lineages in the entire world.

Las Cafe, A Sandy Coffee shop logo style a tiny dining establishment, layout includes a customized manuscript typeface which hovers above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, layout includes a changed manuscript typeface which floats over a team of elaborate lines as well as dots.

Logo design for a software application designer the layout features and also iconic Sandy aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in quite a few cases the substance supporting a business logo is equally as important as how it brands the organization it represents.

Advance logo layout created for a Sandyindoor designer, layout feature a series of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sandy interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, coordinates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, space planning, location evaluations, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions in Sandy, the characters for letter V as well as A in middle of words progressed have actually been changed to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Sandy logo design project was performed for a leadership advisor that enables business leaders to develop into more successful at handling people, expectations, and productivity.

A Sandy business logo style featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was primed for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a spot to market their secondhand items to other sports enthusiasts.

I tailored their Sandy logo design design along with a graphic that garners the interest of vehicles and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.

Logo style MQ farms, this Sandy company logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually produced for an Sandy regional farm it was actually developed for a commodities broker, and this particular company was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to develop a brand mark that projects trust, effectiveness, and opulence.

 Sandy Logo design for a nonprofit, Turning Factor Solutions - the logo style feature for ostensibly facing arrowhead as well as the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to discover any concept that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where the target is. Luckily, in this case, I nailed a bullseye with the very first shot.

Logo created for the use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a popular Sandy sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to develop a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Sandy, Utah, UT,
Logo designed by ImageCo, Sandy, Utah, UT,
Logo designed by ImageCo, Sandy, Utah, UT,
Logo designed by ImageCo, Sandy, Utah, UT,
Electrical sign design for Sandy restaurnat designed by Sandy Sign Company
Sandy logo design and brand identity design for Sandy businesses
Logo designed by ImageCo, Sandy, Utah, UT,
Logo designed by ImageCo, Sandy, Utah, UT,
Logo designed by ImageCo, Sandy, Utah, UT,
Logo designed by ImageCo, Sandy, Utah, UT,
Logo designed by ImageCo, Sandy, Utah, UT,

Logo designed by ImageCo, Sandy, Utah, UT,

Logo designed by ImageCo, Sandy, Utah, UT,

Logo designed by ImageCo, Sandy, Utah, UT,

Logo designed by ImageCo, Sandy, Utah, UT,

Logo designed by ImageCo, Sandy, Utah, UT,
Logo designed by ImageCo, Sandy, Utah, UT,
Logo designed by ImageCo, Sandy, Utah, UT,
Logo designed by ImageCo, Sandy, Utah, UT,
Logo designed by ImageCo, Sandy, Utah, UT,
Logo designed by ImageCo, Sandy, Utah, UT,
Logo designed by ImageCo, Sandy, Utah, UT,
Logo designed by ImageCo, Sandy, Utah, UT,
Logo designed by ImageCo, Sandy, Utah, UT,
Logo designed by ImageCo, Sandy, Utah, UT,