Sandy, Utah Logo Design

Every new Sandy business professional knows they need a logo, yet few new business owners fully realize the crucial role their logo can perform in their becoming successful, or why one logo design performs far better than another. A company logo has an immediate and long term impact on the prosperity of a business, go with the correct one and it can make the door swing and cash register ring, select the incorrect one and it will be a barrier and a hindrance for the life of an organization.

The logos presented in the ImageCo portfolio help Sandy, Utah companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logos do not demand deliberation, they can be comprehended in just a look.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and equally emotive at virtually any size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a business logo needs to be timeless and should feel as relevant today, tomorrow, and 20 years from now.
Retro logo layout of a bicycle produced for a Sandy, Utah coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening up in an old part of the area and really wanted to cast a vintage feel without coming across as boring or low energy. I fulfilled each of the jobs by creating a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo style with a microscope slide as well as bacteria made for Sandy, Utah medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and consequences of diseases, mainly the branch of medicine which works with the laboratory examination of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more interest grabbing and much more unforgettable.

logo design with a jumping environment-friendly frog created for a household fun center in Sandy, Utah.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a mountain, a route, a stream, as well as a tree - made for Sandy, Utah travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector because travel photographers tend not to shoot locations or things but rather communicate emotional journeys through the images they capture. The idea behind this logo composition was to use negative space to project more than what was visible upon initial glance, which I think is representative of most good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I tried to do something much the same to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Sandy logo design but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Sandy logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I genuinely savor and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the customer, even though he loved the concept, didn’t care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his hatred for this specific kind of sea bird.

When I turn a concept over to a client I urge them to discuss it with colleagues and family as well as with other people that they don’t even know so as to get honest judgements on the worthiness of a design. Fortunately, he shared it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world because the people that tend to hire an expert to create their business logo recognize how essential a logo design is for their business so they are much more invested in the final result. Every logo design job possesses it’s share of obstacles, however the most significant challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Sandy, Utah book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it is the most crucial part of a printed book because it is in most cases the primary thing a person sees in the book shop. Regarding a publishing company, it’s the opportunity that they will ever have to advertise their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many cases 1 of the aspects individuals often tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of flight and it was undoubtedly a winner.

 Sandy logo design made use of for advertising and marketing as well as a tag layout for Vintage Instance includes an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be much older cases. For this logo concept I attempted to come up with a logo that offered a fluid vintage feel to it and could easily be used for anything from a web site to a label on brand new cases that appeared like they were from another point in time.

Logo produced for an orthodontist in Sandy, Utah, design consist of an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging and difficult logo design jobs because it appears that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to small business advertising, if dining establishments approached their branding in the exact same way dental offices do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo design includes 4 personalities staggered in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that conveyed that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe precisely how people should think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself will never have the likelihood to be understood.

Logo design developed for a hair layout studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which conveyed a feeling of ease and connection for their new hair salon. I came up with a design that didn’t go the obvious route of crafting just a stylized orchid but rather delivered a logo that suggested a flower in the pattern of a swirl incorporated into the letter O in the name and by putting attention on the concept along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a logo design is in most cases the incorrect route and in this case, the design ended up not being about the orchid but instead put the attention on the feeling that they wanted to transmit to their patrons.

Arabian horse logo style created for a horse ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logotype design styled to display the unique physical traits of the Arabian type of horses. By having an unique head form and very high tail carriage, the Arabian is one of the highly quite easily identifiable horse types in the whole world.

Las Cafe logo style a little dining establishment, layout includes a customized script typeface which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, design contains a modified script typeface which floats over a team of ornate lines and also dots.

Logo design for a software application programmer the style attributes and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in many cases the symbolism supporting a business logo is equally as important as how it brands the organization it stands for.

Evolve logo style developed for a Sandy, Utah interior developer, style feature a series of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sandy, Utah interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, collaborates, and oversees such projects. Interior design is a diverse profession that involves conceptual development, area planning, location inspections, programming, investigation, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in center of the word progressed have actually been customized to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Sandy, Utah logo design assignment was completed for a leadership guide that helps business leaders to develop into more effective at handling people, expectations, and productivity.
A logo style including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was ready for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a location to market their used goods to other sports enthusiasts. I created their Sandy logo design dsign utilizing an image that grabs the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually designed for an Sandy, Utah area farm it was in reality developed for a commodities broker, and this particular logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make an identity that projected self-confidence, effectiveness, and wealth.

 Sandy Logo design for a nonprofit, Transforming Point Solutions - the logo layout attribute for externally encountering arrow and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where the target is. Fortunately, in this instance, I nailed a bullseye with the 1st go.

Logo designed for using an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is evocative a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the owner to develop a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.