Acute Care 360 ImageCo, Saratoga Springs, Utah, UT,

ImageCo, Saratoga Springs, Utah, UT,

Evolv Design logo designed by ImageCo, Saratoga Springs, Utah, UT,

Red Panda Publishers logo designed by ImageCo, Saratoga Springs, Utah, UT,

Saratoga Springs, Utah, UT,

ImageCo, Saratoga Springs, Utah, UT,
ImageCo, Saratoga Springs, Utah, UT,

Mid Valley Pathology logo designed by ImageCo, Saratoga Springs, Utah, UT,

FSA OK logo designed by ImageCo, Saratoga Springs, Utah, UT,

Emerald Heights logo designed by ImageCo, Saratoga Springs, Utah, UT,

Club Sapphire logo designed by ImageCo, Saratoga Springs, Utah, UT,

Downtown Dogs logo designed by ImageCo, Saratoga Springs, Utah, UT,

School board logo designed by ImageCo, Saratoga Springs, Utah, UT,

Ferry Street Coffee Company logo designed by ImageCo, Saratoga Springs, Utah, UT,

Stoney Forensic logo designed by ImageCo, Saratoga Springs, Utah, UT,

Smart kernels logo designed by ImageCo, Saratoga Springs, Utah, UT,

STRATEGIES FOR PICKING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design agency offers a money back guarantee try to keep in mind that they can not refund the time you invest which is much more precious than your money is.

PORTFOLIO

Many designers talk a good game but in the end a design firm can only be determined by the quality of their design work, if the work in their portfolio does not feature real life examples odds are they won’t be able to deliver a top quality logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s purpose is to reflect your unique vision for your organization. If a logo designer isn’t focused on actualizing your vision, the thing they are really focused on is how soon they can get paid.

Saratoga Springs LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs grow notable brand identities. We’ve performed logo design work for farmers, schools, diamond miners, wedding singers, restaurants, retailers, and just about every other kind of business you can envision. What makes us different compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every brand identity project as if it will be employed as an electrical sign. As a result of our sign first approach our designs can, and have been used in everything from garment labels to billboards. Our sign first technique guarantees that our logo designs are equally successful whether they are used in TV commercials or web headers, they are consistently recognizable, understood, and always remembered no matter of scale or application.

American Made ★ Design

The thing which seriously sets ImageCo apart from many of the design agencies that you might have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are hired to perform, we do ourselves. Regardless of the kind of design project we accept, business logo, website design, trade show exhibit, or electrical sign, we do not, and never will job out our customer’s projects to 3rd parties based outside the US. When you phone us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not a go-between that marks up the price of your design project and imposes the terms of how you and I conduct business.

ASPECTS OF A GREAT LOGO DESIGN

Nearly every new Saratoga Springs organization realizes that they need a logo, but few start ups fully understand the vital role their organization’s logo will perform in their financial success, or exactly why one logo works far better than another. A company logo has an immediate and long term impact on the financial success of a business, select the correct one and it will make the door swing and phone ring, select the wrong one and it can be an obstacle and an impediment for the life span of a company. The logos featured in the ImageCo portfolio help Saratoga Springs companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs do not need scrutiny, they can be understood in merely a glimpse.
  2. Scalability: from clothing labels to posters a scalable business logo will remain legible and equally emotive at virtually any scale.
  3. Versatility: logos which operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or company they brand.
  5. Relevance: a company logo should be lasting and will feel equally relevant today, tomorrow, and twenty years from today.

understanding branding

Brand – It’s both a verb and also a noun, it’s an identifying mark and also the act of marking something to ensure that it can be distinguished, its genesis originates from the mark burned onto livestock. These days a brand represents virtually anything with a motive, regardless if it be revenue or politics, a brand is an innate aspect of defining the worth of something in the public’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are all from the exact same family, the difference being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition aimed at a target audience, it’s goal is to develop a mental image that the target market will identify with.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When somebody mentions the brand names Ferrari or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and brand image is what makes people want those brands. Brand image is why people purchase specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you reflect on the history of a lot of branding agencies you’ll discover that they are quite often rebranded advertising and marketing firms. When a person states they are in marketing most individuals will likely have an idea about what they do. However when someone states “I am in branding”… it simply seems more attractive, possibly it’s because most people do not know what it indicates to be in branding so it comes off as more mysterious and attractive.

Brand Identity – Is a comprehensive term that defines the visual elements of a product or agency that influence view points. This mostly consists of the name, the logo, the product packaging, the colors used yet can also consist of sound, lights, texture, signs, really anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that concentrates on a kind of visual design which helps shape the public image of a firm, a product or an institution. Brand identity designers create logo designs, sign designs, product packaging, as well as collateral material such as cards, stationery, and brochures. Some visual designers also build websites and also software interfaces. The crucial duty of a brand identity designer is to establish the visual cues and also an emotional tone with the goal of affecting actions, end results as well as assumptions.

Featured SIGNS & LOGOS

Retro logo layout of a bike developed for a Saratoga Springs coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were launching in an old part of the community and hoped to cast an old-fashioned vibe without appearing as boring or low energy. I accomplished both tasks by developing a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and also bacteria made for Saratoga Springs medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and effects of diseases, especially the branch of healthcare which works with the clinical assessment of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be overly literal with a design and to a degree, this design approaches the company it serves very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more interest grabbing and a lot more meaningful.

logo design with a jumping green frog designed for a family fun center in Saratoga Springs.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to feature a few springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a path, a stream, as well as a tree - developed for Saratoga Springs traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector because travel photographers tend not to shoot locations or things but rather reveal emotional experiences by means of the images they record. The thought behind this logo design was to utilize negative space to project more than what was visible upon initial view, which I think is representative of most good photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I tried to do something very similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Saratoga Springs logo design but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Saratoga Springs logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I truly relish and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the customer, while he loved the concept, really did not care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his hatred for this specific breed of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and family as well as with individuals that they don’t even know so as to get honest judgements on the benefit of a design. Fortunately, he discussed it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a strange animal in the design world given that the people that are inclined to hire an expert to create their logo understand how crucial a logo design is for their organization so they are much more invested in the final result. Every logo project possesses it’s portion of obstacles, but the largest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Saratoga Springs book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, nevertheless it is the most important part of a printed book considering that it is often the primary thing a person sees in the bookstore. With regard to a publisher, it’s the most ideal opportunity that they will likely ever get to advertise their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many instances one of the things consumers often tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline situated in LA and while I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a feeling of airline flight and it was surely a winner.

 Saratoga Springs logo style used for advertising and marketing and also a tag style for Vintage Situation includes an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which seemed to be antique cases. For this custom logo design I attempted to come up with a logo that possessed a fluid retro feel to it and could easily be utilized for every thing from a website to a label on brand new cases that looked like they were from another generation.

Logo design created for an orthodontist in Saratoga Springs, design consist of an arc with lines intersecting through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo design projects due to the fact that it seems that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to company marketing, if dining establishments approached their branding in the exact same way dental practices do every one of their logos would be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dental care logos because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo design includes 4 personalities staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe how people ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that describes itself will never have the likelihood to be comprehended.

Logo design developed for a Saratoga Springs hair layout workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which projected a sense of ease and connection for their new hair salon. I came up with a concept which didn’t go the obvious path of designing merely a stylized orchid but alternatively delivered a company logo that implied an orchid in the pattern of a swirl incorporated in to the letter O in the name and by placing attention on the logo design with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a company logo is frequently the incorrect course and in this case, the design ended up not being about the flower but alternately put the main focus on the perception that they really wanted to transmit to their patrons.

Arabian horse logo style created for an equine ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created an original brand design fashioned to epitomize the unique physical traits of the Arabian kind of equines. With an identifiable head shape and higher tail carriage, the Arabian is one of the highly easily identifiable equine types in the world.

Las Cafe, A Saratoga Springs restaurant logo design a small restaurant, layout consists of a customized manuscript font which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, design contains a customized script font style which floats over a team of luxuriant lines and dots.

Logo design for a software program designer the style features as well as renowned Saratoga Springs component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in many cases the meaning behind a logo is just as important as how it brands the business it represents.

Evolve logo layout produced for a Saratoga Springsindoor designer, style attribute a series of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Saratoga Springs interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, collaborates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, space planning, location evaluations, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions in Saratoga Springs, the characters for letter V and A in middle of words advanced have been modified to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Saratoga Springs logo design assignment was performed for a leadership consultant that helps business leaders to become more effective at supervising people, expectations, and profitability.

A Saratoga Springs business logo layout featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their pre-owned goods to other sports enthusiasts.

I created their Saratoga Springs business logo design using an illustration that garners the attention of vehicles and projects an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.

Logo design MQ farms, this Saratoga Springs company logo layout has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really designed for an Saratoga Springs area farm it was in reality developed for a products broker, and this trademark was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate an identity that projects esteem, financial success, and affluence.

 Saratoga Springs Logo design for a nonprofit, Turning Point Solutions - the logo style feature for externally dealing with arrow and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where exactly the target is. Luckily, in this particular case, I hit a bullseye with the 1st shot.

Logo design developed for using a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is evocative a famous Saratoga Springs sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to develop a logo design which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Saratoga Springs, Utah, UT,
Logo designed by ImageCo, Saratoga Springs, Utah, UT,
Logo designed by ImageCo, Saratoga Springs, Utah, UT,
Logo designed by ImageCo, Saratoga Springs, Utah, UT,
Electrical sign design for Saratoga Springs restaurnat designed by Saratoga Springs Sign Business
Saratoga Springs logo design and brand identity design for Saratoga Springs retailers
Logo designed by ImageCo, Saratoga Springs, Utah, UT,
Logo designed by ImageCo, Saratoga Springs, Utah, UT,
Logo designed by ImageCo, Saratoga Springs, Utah, UT,
Logo designed by ImageCo, Saratoga Springs, Utah, UT,
Logo designed by ImageCo, Saratoga Springs, Utah, UT,

Logo designed by ImageCo, Saratoga Springs, Utah, UT,

Logo designed by ImageCo, Saratoga Springs, Utah, UT,

Logo designed by ImageCo, Saratoga Springs, Utah, UT,

Logo designed by ImageCo, Saratoga Springs, Utah, UT,

Logo designed by ImageCo, Saratoga Springs, Utah, UT,
Logo designed by ImageCo, Saratoga Springs, Utah, UT,
Logo designed by ImageCo, Saratoga Springs, Utah, UT,
Logo designed by ImageCo, Saratoga Springs, Utah, UT,
Logo designed by ImageCo, Saratoga Springs, Utah, UT,
Logo designed by ImageCo, Saratoga Springs, Utah, UT,
Logo designed by ImageCo, Saratoga Springs, Utah, UT,
Logo designed by ImageCo, Saratoga Springs, Utah, UT,
Logo designed by ImageCo, Saratoga Springs, Utah, UT,
Logo designed by ImageCo, Saratoga Springs, Utah, UT,