South Jordan, Utah Logo Design

Virtually every new South Jordan company understands that they need a logo, but few entrepreneurs are thoroughly aware of the key role their organization logo can perform in their becoming successful, or the reason that one logo functions better than another. A company logo has an instant and lasting effect on the financial success of a business, pick the correct one and it will make the door swing and cash register ring, go with the wrong one and it can be an obstacle and a hindrance for the life of an organization.

The logos featured in the ImageCo portfolio help South Jordan, Utah companies prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five things in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be grasped in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and equally emotive at every scale.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo needs to be ageless and will feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bike created for a South Jordan, Utah coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening up in an old section of the community and really wanted to project a vintage feel without appearing as stodgy or low energy. I accomplished each of the jobs via developing a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo layout with a microscope slide as well as bacteria created for South Jordan, Utah clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and outcomes of diseases, mainly the field of healthcare which works with the clinical assessment of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I remember where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be overly literal with a design and to a degree, this design approaches the company it represents quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more focus grabbing and a lot more memorable.

logo layout with a jumping environment-friendly frog created for a household fun facility in South Jordan, Utah.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for physicians, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to include a couple of springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a path, a stream, as well as a tree - designed for South Jordan, Utah travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field because travel photographers don’t shoot places or things but rather convey emotional journeys by means of the images they capture. The thought behind this logo composition was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of most good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be communicated with just words. I made an effort to do something comparable to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  South Jordan logo design but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 South Jordan logo layout with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I really relish and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, even though he liked the concept, didn’t care for my choice of birds. This particular guy truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this specific variety of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with colleagues and family as well as with folks that they don’t even know so as to get unbiased viewpoints on the worthiness of a design. Fortunately, he discussed it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a weird animal in the design world given that the people that are inclined to hire an expert to design their logo design comprehend how essential a logo is for their organization so they are way more invested in the outcome. Every logo design project has it’s portion of difficulties, however the most significant challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for South Jordan, Utah publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it really is the most important part of a published book since it is in most cases the very first thing a person views in the book shop. With regard to a publisher, it’s the absolute best opportunity that they will likely ever have to promote their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many occurrences 1 of the traits individuals tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline based in LA and while I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to confering a sense of air travel and it was undoubtedly a victory.

 South Jordan logo design utilized for marketing as well as a tag layout for Vintage Case features an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that seemed to be antique cases. For this custom logo design I sought to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that appeared like they were from another point in time.

Logo developed for an orthodontist in South Jordan, Utah, layout consist of an arc with lines intersecting via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo design projects because it appears that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to company branding, if dining establishments approached their advertising in the very same way dental offices do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo includes 4 characters surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize how people ought to think or feel they don’t understand the mission of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the chance to be understood.

Logo layout created for a hair design workshop including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that related a sense of contentment and elegance for their new hair studio. I created a concept that did not go the obvious direction of making merely a stylized orchid but alternatively designed a logo design which implied an orchid in the formation of a swirl featured in to the letter O in the name and by putting attention on the logo design along with the figure of a hummingbird floating over the logo design itself. The obvious path in designing a business logo is in most cases the wrong direction and in this case, the design ended up not being about the orchid but alternately put the importance on the perception that they really wanted to forecast to their patrons.

Arabian equine logo design produced for an equine ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct brand design tailored to epitomize the unique physical traits of the Arabian breed of equines. With a different head form and high tail posture, the Arabian is one of the very most immediately identifiable equine types in the world.

Las Coffee shop logo layout a tiny restaurant, design consists of a changed manuscript typeface which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, layout contains a changed script typeface which hovers over a group of luxuriant lines and dots.

Logo design for a software application programmer the style functions as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in many cases the symbolism behind a business logo is just as important as how it brands the business it represents.

Develop logo style developed for a South Jordan, Utah indoor designer, style feature a series of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a South Jordan, Utah interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, location examinations, programming, analysis, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and also A in center of the word advanced have actually been customized to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This South Jordan, Utah logo design project was undertaken for a leadership consultant that aids business leaders to become more successful at handling people, expectations, and productivity.
A logo style including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was prepared for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a location to sell their previously owned goods to other sports enthusiasts. I designed their South Jordan logo design dsign with a graphic that garners the attention of traffic and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really designed for an South Jordan, Utah regional farm it was in reality created for an investments broker, and this particular company logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate an identity that projected self-confidence, success, and opulence.

 South Jordan Logo design for a not-for-profit, Transforming Point Solutions - the logo design feature for outwardly encountering arrowhead and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where the target is. Luckily, in this particular case, I hit a bullseye with the 1st try.

Logo created for using a sign for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the business owner to design a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.