South Ogden Logo Design

Every new South Ogden organization realizes that they are in need of a logo, yet few entrepreneurs thoroughly comprehend the crucial role their business logo can play in their financial success, or why one business logo functions more effectively than another. A company logo has an immediate and lasting influence on the success of a company, choose the right one and it will make the door swing and phone ring, choose the incorrect one and it will be an obstacle and a hindrance for the longevity of a business. The logos included in the ImageCo portfolio help South Ogden businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be grasped in merely a look.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and equally emotive at every scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo needs to be timeless and should feel relevant today, tomorrow, and forty years from today.

Retro logo style of a bicycle developed for a South Ogden coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening in an older part of town and wanted to project a retro feel without appearing as uninteresting or low energy. I accomplished both tasks by means of designing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and germs made for South Ogden medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and consequences of diseases, mainly the branch of healthcare that deals with the clinical assessment of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more attention grabbing and much more meaningful.

logo design with a jumping environment-friendly frog designed for a family members fun center in South Ogden.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to incorporate a couple springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a trail, a stream, and also a tree - developed for South Ogden traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field because travel photographers tend not to shoot places or things but instead project emotional experiences by means of the photos they capture. The idea behind this logo concept was to make use of negative space to project more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be communicated with just words. I attempted to do something the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  South Ogden logo but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 South Ogden logo layout with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I really take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my client, even though he loved the concept, really did not care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with colleagues and family as well as with people that they don’t actually know so as to get impartial assessments on the worthiness of a concept. Fortunately, he discussed it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a strange animal in the design world because the people that are inclined to hire a professional to create their logo recognize how crucial a logo is for their company so they are much more vested in the outcome. Every logo design job possesses it’s share of hurdles, however the most significant challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for South Ogden publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it is the most vital part of a published book given that it is in most cases the primary thing a person views in the book shop. With regard to a publishing company, it’s the opportunity that they will ever have to spotlight their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many occurrences one of the aspects people tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a feeling of air travel and it was certainly a victory.

 South Ogden logo style used for advertising and a tag design for Vintage Case includes an archaic font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be much older cases. For this logo concept I strove to come up with a logo that offered a fluid vintage feel to it and could easily be utilized for everything from a web page to a label on brand new cases that seemed like they were from another point in time.

Logo design created for an orthodontist in South Ogden, style consist of an arc with lines intersecting through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo projects due to the fact that it appears that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to small business marketing, if restaurants approached their advertising in the same way dental offices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentist logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo includes 4 personalities staggered in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate how people should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself will never have the opportunity to be understood.

Logo layout produced for a hair design studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which projected a feeling of serenity and class for their new hair studio. I came up with a design that did not go the obvious course of designing simply a stylized orchid but alternatively crafted a logo that implied an orchid in the formation of a swirl featured into the letter O in the title and by placing attention on the concept along with the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a business logo is in most cases the incorrect direction and in this case, the design ended up not being about the flower but instead put the attention on the emotion that they really wanted to transmit to their patrons.

Arabian horse logo design created for a horse cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique business logo design customized to illustrate the unique physical traits of the Arabian kind of horses. By having an unique head form and higher tail carriage, the Arabian is one of the very most quite easily recognizable equine types in the world.

Las Cafe logo layout a small restaurant, layout consists of a modified script font which floats above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, design contains a changed manuscript font style which hovers over a team of ornate lines and dots.

Logo style for a software program developer the design attributes as well as renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it intimated something to the owner of the company and in many cases the symbolism supporting a company logo is just as important as how it serves the enterprise it represents.

Develop logo design produced for a South Ogden indoor developer, design attribute a collection of red circles that converge and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a South Ogden interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, location examinations, programming, research study, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V as well as A in middle of the word progressed have been changed to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This South Ogden logo design project was undertaken for a management specialist that helps business leaders to become more efficient at handling people, expectations, and profitability.

A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly knew the market was prepared for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a spot to market their pre-owned equipment to other sports enthusiasts. I designed their South Ogden business logo dsign using an illustration that garners the attention of traffic and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually created for an South Ogden regional farm it was in reality devised for an investments broker, and this company logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design a brand mark that projects self-assurance, success, and prosperity.
Logo created for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate script typeface that is reminiscent of a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the owner to design a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.