South Salt Lake Logo Design

Each and every new South Salt Lake company knows they need a logo, but few new business owners fully realize the key role their business logo will make in their success, or why one logo design works far better than another. A business logo has an instant and sustaining effect on the success of a company, pick the right one and it can make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the life span of a company. The logos included in the ImageCo portfolio help South Salt Lake companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be understood in just a look.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and just as emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo needs to be timeless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bicycle produced for a South Salt Lake coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening up in an old section of the community and wanted to project a retro feel without coming across as stodgy or low energy. I achieved both tasks by creating a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide as well as bacteria designed for South Salt Lake clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and consequences of diseases, especially the field of medicine which deals with the clinical examination of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it represents rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more interest grabbing and a lot more meaningful.

logo layout with a leaping environment-friendly frog made for a family members enjoyable center in South Salt Lake.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for doctors, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to include a couple springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a trail, a stream, and also a tree - developed for South Salt Lake traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche area due to the fact that travel photographers don’t capture places or things but instead convey emotional experiences through the photos they capture. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of most professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be communicated with just words. I made an effort to do something much the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  South Salt Lake logo design but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 South Salt Lake logo style with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I seriously relish and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my customer, even though he liked the concept, really did not care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this particular type of sea bird.

When I turn a design over to a customer I encourage them to share it with friends and family as well as with folks that they don’t actually know so as to get unprejudiced assessments on the value of a design concept. Fortunately, he discussed it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a weird animal in the design world because the people that tend to hire a professional to create their logo design comprehend how crucial a logo is for their business so they are much more vested in the end result. Every logo job has it’s allotment of difficulties, however the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, design for South Salt Lake publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it is the most critical part of a printed book considering that it is in most cases the very first thing a person sees in the bookstore. Concerning a publishing company, it’s the absolute best opportunity that they will likely ever have to advertise their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many occurrences 1 of the aspects people often tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service located in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of air travel and it was certainly a winner.

 South Salt Lake logo design utilized for advertising and also a label style for Vintage Case includes an old typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that seemed to be much older cases. For this logo concept I tried to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for everything from a web site to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design created for an orthodontist in South Salt Lake, design consist of an arc with lines intersecting through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo design jobs considering that it seems that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to small business branding, if restaurants approached their advertising in the very same way dentists do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo design includes 4 personalities surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe specifically how people ought to think or feel they don’t understand the mission of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the chance to be understood.

Logo design developed for a hair style studio including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that communicated a sense of relaxation and class for their new hair salon. I came up with a concept which did not go the obvious route of crafting just a stylized orchid but instead crafted a logo which implied a flower in the formation of a swirl incorporated in to the letter O in the name and by putting emphasis on the concept along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is more often than not the wrong direction and in this case, the design ended up not being about the flower but instead put the focus on the feeling that they wanted to transmit to their patrons.

Arabian horse logo layout created for an equine cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique company logo concept styled to manifest the unique physical traits of the Arabian kind of horses. With an unique head form and higher tail posture, the Arabian is one of the very most quite easily identifiable horse lineages in the world.

Las Cafe logo layout a tiny dining establishment, style contains a customized script font style which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, style includes a modified script font which floats above a group of luxuriant lines and dots.

Logo design for a software application designer the design features and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in many cases the significance behind a business logo is equally as important as how it brands the business it stands for.

Advance logo layout created for a South Salt Lake indoor developer, design attribute a collection of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a South Salt Lake interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, collaborates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, area planning, location inspections, programming, analysis, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and A in center of the word advanced have been changed to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This South Salt Lake logo design job was completed for a management specialist that helps business professionals to become more successful at managing people, expectations, and productivity.

A logo style featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a spot to sell off their used items to other sports enthusiasts. I created their South Salt Lake logo design dsign utilizing an illustration that captures the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually developed for an South Salt Lake regional farm it was really designed for a products broker, and this particular creative logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to produce a graphic that projects self-assurance, financial success, and opulence.
Logo design made for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate script font style that is reminiscent of a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the business owner to develop a logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.