Spanish Fork Logo Design

Each and every new Spanish Fork venture understands that they require a logo, however few new business owners entirely recognize the vital role their company logo can take in their success, or exactly why one business logo functions better than another. A company logo has a critical and sustaining effect on the growth of a company, go with the right one and it will make the door swing and cash register ring, go with the wrong one and it will be a barrier and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Spanish Fork companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t require consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and equally emotive at any dimension.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo needs to be enduring and should feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bike produced for a Spanish Fork coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually opening in an old section of the community and wished to cast a vintage feel without appearing as stodgy or low energy. I achieved the two tasks by creating a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo style with a microscope slide as well as bacteria made for Spanish Fork clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and outcomes of diseases, especially the branch of healthcare that deals with the laboratory evaluation of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it represents quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and much more memorable.

logo design with a jumping eco-friendly frog developed for a household fun center in Spanish Fork.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a group of birds, a mountain, a route, a stream, as well as a tree - created for Spanish Fork traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche area because travel photographers don’t capture places or things but rather project emotional journeys through the images they record. The thought behind this logo composition was to make use of negative space to project more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I tried to do something comparable to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Spanish Fork logo but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Spanish Fork logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously relish and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the customer, even though he loved the concept, didn’t care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his aversion for this particular breed of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with friends and family as well as with people that they don’t actually know so as to get unprejudiced viewpoints on the worthiness of a design. Fortunately, he shared it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a strange animal in the design world because the people that have a tendency to hire a professional to create their logo design realize how important a logo is for their organization so they are much more invested in the end result. Every logo job has it’s allotment of challenges, but the largest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Spanish Fork publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it really is the most important part of a printed book since it is ordinarily the initial thing a person sees in the book shop. Concerning a publisher, it’s the absolute best opportunity that they will ever get to publicize their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many instances 1 of the traits individuals usually tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of airline flight and it was definitely a victory.

 Spanish Fork logo style utilized for advertising and marketing as well as a label design for Vintage Case features an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which seemed to be much older cases. For this logo design I strove to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for anything from a web page to a label on brand new cases that looked like they were from a different generation.

Logo design created for an orthodontist in Spanish Fork, style include an arc with lines converging with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging and difficult logo design projects due to the fact that it seems that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to company advertising, if dining establishments approached their advertising in the very same way dentists do every one of their company logos would be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo includes 4 characters staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate precisely how individuals should think or feel they don’t understand the objective of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself won’t have the opportunity to be understood.

Logo layout created for a hair layout workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that projected an atmosphere of ease and elegance for their new hair studio. I created a design that did not go the obvious path of crafting simply a stylized orchid but instead created a company logo that implied a flower in the formation of a swirl blended in to the letter O in the name and by putting attention on the logo design along with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a logo is frequently the wrong route and in this case, the design ended up not being about the orchid but instead placed the emphasis on the feeling that they really wanted to forecast to their customers.

Arabian horse logo style created for a horse cattle ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct logotype concept fashioned to manifest the unique physical traits of the Arabian type of horses. By having an unique head form and high tail carriage, the Arabian is one of the most easily recognizable horse breeds in the whole world.

Las Cafe logo layout a little dining establishment, design includes a customized script font style which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, design includes a changed manuscript font which floats above a group of luxuriant lines and dots.

Logo style for a software program designer the style features and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in quite a few cases the significance behind a business logo is just as important as how it serves the business it stands for.

Advance logo design developed for a Spanish Fork interior designer, design function a series of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Spanish Fork interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, researches, collaborates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, area planning, site evaluations, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and A in center of the word progressed have actually been changed to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Spanish Fork logo design job was undertaken for a leadership guide that enables business leaders to become more effective at managing people, expectations, and profitability.

A logo style featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a spot to market their used goods to other sports enthusiasts. I tailored their Spanish Fork logo design dsign with a graphic that pulls in the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo style has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually produced for an Spanish Fork regional farm it was actually designed for an investments broker, and this particular business logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design an identity that projected trust, financial success, and prosperity.
Logo design designed for using an indication for the dining establishment (Brewgrrs), it is an ornate script typeface that is evocative a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the proprietor to create a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.