Syracuse Logo Design

Each and every new Syracuse company understands that they are in need of a logo, but few new business owners thoroughly understand the vital role their logo design will perform in their success, or exactly why one logo functions more effectively than another. A logo design has an instant and long-term influence on the success of a company, choose the correct one and it can make the door swing and cash register ring, choose the wrong one and it will be a barrier and an impediment for the life of an organization. The logos included in the ImageCo portfolio help Syracuse businesses succeed, they are effective in any given situation and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos do not require deliberation, they can be understood in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and just as emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo must be ageless and will feel relevant today, tomorrow, and thirty years from now.

Retro logo layout of a bicycle created for a Syracuse coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening in an old section of the community and wanted to visualize a vintage vibe without coming across as stodgy or low energy. I achieved both jobs by designing a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo design with a microscopic lense slide as well as germs created for Syracuse medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and consequences of diseases, mainly the field of healthcare that works with the laboratory assessment of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it represents fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more focus grabbing and more meaningful.

logo layout with a leaping environment-friendly frog created for a family enjoyable facility in Syracuse.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, as well as a tree - designed for Syracuse traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers don’t shoot locations or things but instead communicate emotional journeys by means of the pictures they record. The thought behind this logo composition was to use negative space to communicate more than what was visible upon first glance, which I think is representative of most good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I made an effort to do something very similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Syracuse logo design but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Syracuse logo design with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I genuinely relish and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but my customer, even though he liked the concept, didn’t care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his scorn for this specific kind of sea bird.

When I turn a concept over to a client I encourage all of them to share it with colleagues and family members as well as with people that they don’t even know so as to get impartial opinions on the worthiness of a design. Fortunately, he shared it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world because the people that are inclined to hire a professional to create their logo design comprehend how important a logo design is for their business so they are much more vested in the final result. Every logo project possesses it’s share of obstacles, but the largest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Syracuse book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, nevertheless it is the most necessary part of a printed book due to the fact that it is often the initial thing a person views in the book store. With regard to a publishing company, it’s the opportunity they will ever get to spotlight their label and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many instances 1 of the traits individuals often tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service located in LA and while I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was undoubtedly a victory.

 Syracuse logo layout made use of for marketing and also a tag style for Vintage Case features an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which appeared to be older cases. For this brand concept I tried to come up with a logo that possessed a fluid old style feel to it and could be utilized for anything from a web site to an insignia on brand new cases that looked like they were from a different generation.

Logo developed for an orthodontist in Syracuse, design include an arc with lines converging via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo projects considering that it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to company marketing, if dining establishments approached their advertising in the same way dental practices do every one of their company logos would be a picture explaining anything they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo features 4 personalities surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how people ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that explains itself will never have the opportunity to be understood.

Logo layout developed for a hair style workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which communicated a spirit of calmness and class for their new hair studio. I came up with a design that did not go the obvious route of making just a stylized orchid but instead crafted a logo that implied a flower in the formation of a swirl featured into the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird floating over the logo itself. The obvious path in creating a logo design is in most cases the incorrect route and in this case, the design ended up not being about the orchid but alternately placed the focus on the perception that they wanted to forecast to their clients.

Arabian equine logo style developed for a steed cattle ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique organization logo concept fashioned to embody the unique physical traits of the Arabian pedigree of equines. By having an unique head shape and high tail posture, the Arabian is one of the highly immediately recognizable horse types in the world.

Las Cafe logo style a tiny dining establishment, style includes a customized manuscript font which hovers above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, style contains a changed script font which hovers over a team of ornate lines and dots.

Logo design for a software program developer the style attributes and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in many cases the substance supporting a company logo is equally as important as how it serves the enterprise it represents.

Develop logo style developed for a Syracuse interior developer, style function a series of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Syracuse interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, coordinates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, site assessments, programming, investigation, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and also A in center of the word progressed have actually been customized to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Syracuse logo design assignment was completed for a management consultant that aids business leaders to develop into more successful at managing people, expectations, and productivity.

A logo style including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was ready for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a spot to sell their pre-owned equipment to other sports enthusiasts. I tailored their Syracuse logo dsign utilizing an image which garners the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually composed for an Syracuse area farm it was actually developed for a commodities broker, and this particular business logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make a brand mark that projects confidence, financial success, and affluence.
Logo design created for using a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the proprietor to create a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.