Acute Care 360 ImageCo, Syracuse, Utah, UT,

ImageCo, Syracuse, Utah, UT,

Evolv Design logo designed by ImageCo, Syracuse, Utah, UT,

Red Panda Publishers logo designed by ImageCo, Syracuse, Utah, UT,

Syracuse, Utah, UT,

ImageCo, Syracuse, Utah, UT,
ImageCo, Syracuse, Utah, UT,

Mid Valley Pathology logo designed by ImageCo, Syracuse, Utah, UT,

FSA OK logo designed by ImageCo, Syracuse, Utah, UT,

Emerald Heights logo designed by ImageCo, Syracuse, Utah, UT,

Club Sapphire logo designed by ImageCo, Syracuse, Utah, UT,

Downtown Dogs logo designed by ImageCo, Syracuse, Utah, UT,

School board logo designed by ImageCo, Syracuse, Utah, UT,

Ferry Street Coffee Company logo designed by ImageCo, Syracuse, Utah, UT,

Stoney Forensic logo designed by ImageCo, Syracuse, Utah, UT,

Smart kernels logo designed by ImageCo, Syracuse, Utah, UT,

POINTERS FOR CHOOSING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design agency offers a money back guarantee try to bear in mind that they can not reimburse the time you invest which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a design agency can only be determined from the quality of their portfolio, if the work in their portfolio doesn’t feature real world samples chances are they will not be able to deliver a top quality logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s purpose is to reflect your unique vision for your company. If a designer is not focused on fulfilling your vision, the thing they are really focused on is how soon they can get paid.

Syracuse LOGO DESIGN​

For over 20 years ImageCo has been helping entrepreneurs establish unforgettable brand identities. We have done logo design work for farmers, universities, heart surgeons, party planners, bistros, retailers, and practically every other kind of business you can imagine. What makes us different compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every design as though it will be utilized as an electrical sign. Because of our sign first method our logo designs can, and have been used in everything from fashion labels to neon signs. Our sign first approach insures that our logo designs are equally effective whether they are used in TV commercials or website applications, they are consistently recognizable, comprehended, and remembered regardless of size or function.

American Made ★ Design

The one difference that really sets ImageCo apart from other design firms that you might have stumbled upon on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are brought on board to perform, we do ourselves. Regardless of the type of design project we accept, brand identity design, web site, trade show exhibit, or electric sign, we do not, and never will farm-out our client’s projects to 3rd parties based outside the United States. Whenever you contact us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a go-between that increases the price of your design project and determines the conditions of how my customers and I do business.

ASPECTS OF A GREAT LOGO DESIGN

Nearly every new Syracuse business realizes that they need a logo, but few start-ups fully recognize the pivotal role their company logo can play in their becoming successful, or precisely why one logo functions better than another. A company logo has an immediate and lasting impact on the viability of a business, choose the correct one and it can make the door swing and cash register ring, select the wrong one and it will be an obstacle and an impediment for the life of a company. The logos featured in the ImageCo portfolio help Syracuse companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs don’t need deliberation, they can be comprehended in just a look.
  2. Scalability: from clothing labels to retail signs a scalable logo design will remain legible and equally emotive at any size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they represent.
  5. Relevance: a business logo should be ageless and should feel equally relevant today, tomorrow, and twenty five years from today.

understanding branding

Brand – It’s both a verb and also a noun, it is an identifying mark as well as the process of noting something to make sure that it can be recognized, its origin originates from the mark branded onto livestock. Today a brand represents practically anything with an intention, whether it be earnings or political parties, a brand is an innate aspect of defining the worth of something in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are both from the very same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest targeted at a target audience, it’s objective is to create a mental image that the target market will connect to.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When somebody mentions the names Lamborghini or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and sexy . That is brand image and brand image is what makes individuals purchase those brands. Brand image is why people buy most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you reflect on the beginning of a lot of branding agencies you’ll find that they are quite often rebranded advertising agencies. When somebody says they are in marketing most individuals will likely have an idea about the type of work they do anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that focuses on a type of visual design which helps shape the perception of a firm, a product or a business organization. Brand identity designers produce logo designs, sign designs, product packaging, and also collateral products such as cards, stationery, and pamphlets. Some visual designers also develop web sites as well as software interfaces. The crucial role of a brand identity designer is to develop the visual cues and also an emotional tone with the objective of influencing actions, results and assumptions.

select SIGNS & LOGOS

Retro logo layout of a bike created for a Syracuse coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening in an old part of town and wished to project a nostalgic vibe without coming across as monotonous or low energy. I accomplished both jobs by means of creating a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo style with a microscopic lense slide as well as bacteria designed for Syracuse clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and effects of diseases, mainly the field of healthcare which deals with the clinical assessment of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I call to mind in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be extremely literal with a concept and to a point, this specific design approaches the company it represents rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more interest grabbing and more unforgettable.

logo design with a leaping green frog created for a family enjoyable facility in Syracuse.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to integrate a few springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a hill, a trail, a stream, and a tree - made for Syracuse traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers don’t shoot locations or things but rather project emotional experiences through the images they capture. The thought behind this logo concept was to utilize negative space to communicate more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I attempted to do something comparable to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Syracuse logo design but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 Syracuse logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my client, while he loved the concept, really did not care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this particular breed of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and family members as well as with people that they don’t actually know so as to get impartial judgements on the benefit of a design concept. Fortunately, he shared it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a strange animal in the design world given that the people that are inclined to hire a professional to create their logo realize how essential a logo is for their organization so they are way more invested in the final result. Every logo design job has it’s allotment of challenges, but the biggest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Syracuse book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it is the most crucial part of a printed book considering that it is in most cases the initial thing a person views in the bookstore. With respect to a publishing company, it’s the optimal opportunity that they will ever have to advertise their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many occurrences one of the items folks often tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline based in LA and while I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of air travel and it was surely a victory.

 Syracuse logo layout used for advertising and marketing and also a label style for Vintage Instance includes an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that appeared to be antique cases. For this logo design I strove to come up with a logo that provided a fluid old-fashioned feel to it and could be utilized for every thing from a web page to a label on brand new cases that looked like they were from a different point in time.

Logo developed for an orthodontist in Syracuse, layout include an arc with lines intersecting with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo projects due to the fact that it seems that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to company marketing, if dining establishments approached their branding in the same way dental professionals do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo includes 4 characters surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo style produced for a Syracuse hair style studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which projected a feeling of relaxation and class for their new hair studio. I came up with a concept that did not go the obvious route of creating merely a stylized orchid but alternatively designed a business logo that implied a flower in the formation of a swirl featured in to the letter O in the name and by placing attention on the logo design using the figure of a hummingbird hovering above the image itself. The obvious path in designing a business logo is in most cases the incorrect course and in this case, the design ended up not being about the flower but alternately laid the attention on the feeling that they wanted to transmit to their customers.

Arabian horse logo layout created for a horse cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct company logo design tailored to embody the unique physical traits of the Arabian type of horses. By having an identifiable head shape and very high tail carriage, the Arabian is one of the most immediately recognizable horse types in the whole world.

Las Cafe, A Syracuse Coffee shop logo layout a small dining establishment, style includes a modified manuscript typeface which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, layout includes a customized script font which floats over a group of luxuriant lines and dots.

Logo style for a software programmer the style attributes and iconic Syracuse element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in quite a few cases the significance behind a logo is equally as important as how it serves the organization it represents.

Develop logo layout created for a Syracuseinterior developer, style function a series of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Syracuse interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, coordinates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, space planning, location inspections, programming, research study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Syracuse, the personalities for letter V as well as A in center of words advanced have actually been changed to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Syracuse logo design job was performed for a management guide that assists business professionals to become more efficient at supervising people, expectations, and profitability.

A Syracuse business logo style including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly realized the market place was prepared for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a location to sell off their pre-owned goods to other sports enthusiasts.

I created their Syracuse logo design design using an image that grabs the interest of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.

Logo style MQ ranches, this Syracuse company logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really composed for an Syracuse area farm it was in reality designed for a commodities broker, and this particular company logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to produce a graphic that projects self-assurance, financial success, and affluence.

 Syracuse Logo design for a nonprofit, Turning Factor Solutions - the logo style function for externally facing arrow and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where exactly the target is. Luckily, in this case, I struck a bullseye with the first go.

Logo design designed for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a well-known Syracuse sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the business owner to create a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Syracuse, Utah, UT,
Logo designed by ImageCo, Syracuse, Utah, UT,
Logo designed by ImageCo, Syracuse, Utah, UT,
Logo designed by ImageCo, Syracuse, Utah, UT,
Electrical sign design for Syracuse restaurnat designed by Syracuse Sign Business
Syracuse logo design and brand identity design for Syracuse businesses
Logo designed by ImageCo, Syracuse, Utah, UT,
Logo designed by ImageCo, Syracuse, Utah, UT,
Logo designed by ImageCo, Syracuse, Utah, UT,
Logo designed by ImageCo, Syracuse, Utah, UT,
Logo designed by ImageCo, Syracuse, Utah, UT,

Logo designed by ImageCo, Syracuse, Utah, UT,

Logo designed by ImageCo, Syracuse, Utah, UT,

Logo designed by ImageCo, Syracuse, Utah, UT,

Logo designed by ImageCo, Syracuse, Utah, UT,

Logo designed by ImageCo, Syracuse, Utah, UT,
Logo designed by ImageCo, Syracuse, Utah, UT,
Logo designed by ImageCo, Syracuse, Utah, UT,
Logo designed by ImageCo, Syracuse, Utah, UT,
Logo designed by ImageCo, Syracuse, Utah, UT,
Logo designed by ImageCo, Syracuse, Utah, UT,
Logo designed by ImageCo, Syracuse, Utah, UT,
Logo designed by ImageCo, Syracuse, Utah, UT,
Logo designed by ImageCo, Syracuse, Utah, UT,
Logo designed by ImageCo, Syracuse, Utah, UT,