Taylorsville, Utah Logo Design

Every new Taylorsville venture realizes that they need a logo, yet few new business owners thoroughly realize the pivotal role their business logo will perform in their success, or the reason that one business logo functions far better than another. A business logo has an immediate and long term influence on the success of a business, choose the correct one and it will make the door swing and phone ring, go with the incorrect one and it can be an obstacle and a hindrance for the life of an organization.

The logos featured in the ImageCo portfolio help Taylorsville, Utah businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and equally emotive at every scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo should be ageless and should feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle created for a Taylorsville, Utah coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening in an old section of the city and wished to visualize a vintage atmosphere without coming across as monotonous or low energy. I accomplished the two jobs by creating a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo design with a microscope slide and bacteria developed for Taylorsville, Utah medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and effects of diseases, especially the field of medicine that deals with the laboratory evaluation of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it represents quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more attention grabbing and much more memorable.

logo style with a jumping environment-friendly frog developed for a household enjoyable center in Taylorsville, Utah.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to integrate a some springs into the design but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a group of birds, a mountain, a trail, a stream, and a tree - developed for Taylorsville, Utah traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to capture locations or things but rather reveal emotional journeys through the images they capture. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I made an effort to do something comparable to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Taylorsville logo but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Taylorsville logo design with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I really savor and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the customer, even though he liked the concept, really did not care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his aversion for this particular kind of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and colleagues and family as well as with people that they don’t actually know so as to get honest viewpoints on the worthiness of a concept. Fortunately, he shared it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world because the people that tend to hire a professional to create their business logo realize how crucial a logo is for their business so they are much more vested in the end result. Every logo project has it’s share of challenges, however the most significant challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Taylorsville, Utah publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it is the most essential part of a printed book since it is usually the very first thing a person sees in the book shop. Regarding a publishing company, it’s the optimal opportunity that they will likely ever have to publicize their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many instances 1 of the traits people tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline based in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to affording a sense of flight and it was definitely a success.

 Taylorsville logo style used for advertising and a tag layout for Vintage Case features an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that seemed to be antique cases. For this custom logo concept I tried to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for everything from a web site to a label on brand new cases that looked like they were from another point in time.

Logo developed for an orthodontist in Taylorsville, Utah, style include an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo jobs because it seems that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to company branding, if dining establishments approached their branding in the very same way dental professionals do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really really love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo includes 4 personalities surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe exactly how people ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself will never have the opportunity to be understood.

Logo design produced for a hair layout studio including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that communicated a feeling of simplicity and class for their new hair salon. I created a design that didn’t go the obvious direction of designing simply a stylized orchid but alternatively designed a company logo that suggested an orchid in the pattern of a swirl featured into the letter O in the title and by placing emphasis on the logo design along with the figure of a hummingbird hovering above the logo itself. The obvious path in designing a logo is in most cases the wrong direction and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the emotion that they wanted to forecast to their clients.

Arabian horse logo style created for an equine ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind company logo concept styled to manifest the unique physical traits of the Arabian breed of equines. With a distinctive head form and very high tail posture, the Arabian is one of the highly easily identifiable horse lineages in the entire world.

Las Cafe logo style a little restaurant, layout consists of a customized manuscript font style which floats above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, layout consists of a customized script typeface which floats over a team of elaborate lines as well as dots.

Logo design for a software developer the design features and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in many cases the significance behind a logo design is just as important as how it brands the organization it stands for.

Evolve logo style produced for a Taylorsville, Utah indoor designer, layout feature a collection of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Taylorsville, Utah interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, collaborates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, space planning, location inspections, programming, research study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V as well as A in middle of words progressed have been customized to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Taylorsville, Utah logo design project was carried out for a leadership coach that assists business professionals to develop into more efficient at handling people, expectations, and productivity.
A logo layout featuring a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a place to market their previously owned equipment to other sports enthusiasts. I created their Taylorsville logo dsign with an image which grabs the attention of traffic and sends an image that wakens the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo style has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really composed for an Taylorsville, Utah regional farm it was in reality designed for a commodities broker, and this logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate a brand mark that projected self-assurance, financial success, and luxury.

 Taylorsville Logo design for a not-for-profit, Transforming Factor Solutions - the logo style feature for ostensibly dealing with arrow and also the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where exactly the target is. Luckily, in this case, I nailed a bullseye with the first go.

Logo created for using an indication for the restaurant (Brewgrrs), it is a luxuriant script typeface that is similar to a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the business owner to create a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.