Tooele Logo Design

Every new Tooele company knows they are in need of a logo, but few new business owners thoroughly understand the vital role their company logo will play in their success, or why one business logo performs far better than another. A company logo has a critical and sustaining effect on the success of a business, choose the right one and it can make the door swing and cash register ring, choose the incorrect one and it will be a barrier and an impediment for the life of a company. The logos featured in the ImageCo portfolio help Tooele companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be comprehended in merely a look.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and just as emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo needs to be timeless and will feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bicycle developed for a Tooele coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were opening in an older part of the city and really wanted to cast a vintage tone without appearing as monotonous or low energy. I fulfilled both of these tasks by designing a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo design with a microscope slide and also germs made for Tooele medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the causes and consequences of diseases, especially the branch of medicine that deals with the laboratory examination of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be overly literal with a concept and to a point, this design approaches the company it represents fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and more memorable.

logo style with a jumping eco-friendly frog created for a family members enjoyable center in Tooele.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to include a couple springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a hill, a trail, a stream, as well as a tree - created for Tooele traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to shoot places or things but rather project emotional experiences through the pictures they record. The thought behind this logo composition was to utilize negative space to project more than what was visible upon first glance, which I think is representative of most good photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I made an effort to do something very similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Tooele logo but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Tooele logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I genuinely enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, while he loved the concept, didn’t care for my choice of birds. This particular man genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his aversion for this particular type of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with friends and colleagues and family as well as with other people that they don’t actually know so as to get honest judgements on the value of a design. Fortunately, he discussed it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world because the people that are inclined to hire an expert to create their logo design recognize how important a logo design is for their business so they are way more invested in the outcome. Every logo design job has it’s portion of challenges, but the most significant challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Tooele book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it is the most essential part of a published book considering that it is usually the primary thing a person sees in the book shop. Regarding a publishing company, it’s the best opportunity that they will ever get to publicize their label and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many occurrences 1 of the things folks often tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline situated in LA and although I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of air travel and it was certainly a winner.

 Tooele logo layout made use of for marketing as well as a label design for Vintage Instance includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that seemed to be older cases. For this business logo design I sought to come up with a logo that possessed a fluid old style feel to it and could be utilized for every thing from a web page to a label on brand new cases that seemed like they were from a different point in time.

Logo design produced for an orthodontist in Tooele, design include an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo design projects due to the fact that it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the very same way dental professionals do every one of their logo designs would be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dental logos because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo design features 4 personalities staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how people should think or feel they don’t understand the mission of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the chance to be comprehended.

Logo layout produced for a hair design studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which conveyed a sense of calmness and elegance for their new hair salon. I created a concept which did not go the obvious path of designing simply a stylized orchid but alternatively delivered a logo design which suggested a flower in the formation of a swirl featured into the letter O in the name and by placing emphasis on the logo design with the figure of a hummingbird floating above the logo design itself. The obvious path in creating a logo is oftentimes the incorrect path and in this case, the design ended up not being about the orchid but alternately laid the attention on the perception that they wanted to project to their customers.

Arabian horse logo design developed for an equine cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind custom logo design fashioned to epitomize the unique physical traits of the Arabian pedigree of equines. With a distinctive head form and high tail carriage, the Arabian is one of the most immediately identifiable horse types in the world.

Las Coffee shop logo design a small restaurant, layout contains a modified manuscript font which hovers over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, layout includes a modified script font style which floats over a team of elaborate lines and dots.

Logo style for a software application designer the design features and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in quite a few cases the meaning supporting a logo design is equally as important as how it brands the enterprise it stands for.

Progress logo layout created for a Tooele interior designer, layout feature a series of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Tooele interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, collaborates, and oversees such projects. Interior design is a diverse profession that involves conceptual development, area planning, site assessments, programming, investigation, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and also A in center of words progressed have been modified to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Tooele logo design project was undertaken for a leadership coach that assists business leaders to become more effective at supervising people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was primed for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their secondhand products to other sports enthusiasts. I tailored their Tooele logo dsign along with an illustration which garners the attention of traffic and projects an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo layout has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really developed for an Tooele area farm it was really designed for a commodities broker, and this particular business logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a image that projects trust, effectiveness, and prosperity.
Logo design created for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script font style that is similar to a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the business owner to produce a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.