Washington Logo Design

Virtually every new Washington company realizes that they need a logo, yet few new business owners fully recognize the pivotal role their logo design will take in their becoming successful, or exactly why one logo design works better than another. A business logo has a critical and long-term impact on the growth of a business, choose the right one and it will make the door swing and cash register ring, go with the wrong one and it can be an obstacle and a hindrance for the life span of a business. The logos featured in the ImageCo portfolio help Washington companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t require contemplation, they can be comprehended in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design should be ageless and will feel relevant today, tomorrow, and twenty years from today.

Retro logo style of a bike produced for a Washington coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were launching in an old section of the city and really wanted to cast a retro tone without appearing as monotonous or low energy. I fulfilled each of the tasks via creating a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscope slide and also bacteria created for Washington clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and effects of diseases, mainly the field of medicine which works with the clinical evaluation of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I remember where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be extremely literal with a design and to a point, this design approaches the company it serves very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more interest grabbing and a lot more meaningful.

logo layout with a leaping green frog made for a family members fun facility in Washington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to include a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a route, a stream, as well as a tree - made for Washington travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area because travel photographers don’t shoot locations or things but instead project emotional journeys through the photos they record. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon initial view, which I think is representative of almost all good photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I made an effort to do something the same to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Washington logo design but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Washington logo design with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the client, while he liked the concept, really did not care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his contempt for this specific breed of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and colleagues and family members as well as with folks that they don’t even know so as to get honest point of views on the value of a design. Fortunately, he discussed it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a strange creature in the design world given that the people that are inclined to hire a professional to design their logo design recognize how important a logo is for their business so they are way more invested in the outcome. Every logo job has it’s portion of obstacles, but the greatest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, design for Washington book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it really is the most crucial part of a published book due to the fact that it is in most cases the primary thing a person sees in the book store. With respect to a publisher, it’s the best opportunity that they will likely ever get to advertise their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many instances one of the items people usually tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of airline flight and it was certainly a success.

 Washington logo layout utilized for advertising and also a label layout for Vintage Situation includes an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that seemed to be older cases. For this logo design I tried to come up with a logo that offered a fluid old style feel to it and could easily be utilized for everything from a web site to a label on brand new cases that looked like they were from another generation.

Logo produced for an orthodontist in Washington, design include an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo projects due to the fact that it appears that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to company advertising, if restaurants approached their branding in the same way dental offices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo features 4 characters surprised in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that communicated that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize precisely how individuals ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the chance to be understood.

Logo layout created for a hair layout workshop featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which conveyed a feeling of contentment and class for their new hair studio. I created a design which didn’t go the obvious path of crafting just a stylized orchid but rather created a logo which suggested an orchid in the pattern of a swirl featured in to the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a company logo is usually the wrong route and in this case, the design ended up not being about the orchid but instead laid the focus on the emotion that they really wanted to transmit to their patrons.

Arabian steed logo design created for an equine ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique organization logo design fashioned to embody the unique physical traits of the Arabian breed of horses. With a distinctive head shape and higher tail carriage, the Arabian is one of the highly easily identifiable equine types in the entire world.

Las Coffee shop logo design a little dining establishment, style contains a modified manuscript font which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, design consists of a modified script font style which hovers over a group of elaborate lines as well as dots.

Logo design for a software designer the design functions and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in many cases the meaning supporting a logo design is equally as important as how it brands the organization it represents.

Progress logo design produced for a Washington indoor developer, style feature a collection of red circles that converge as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, coordinates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, area planning, location examinations, programming, research study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in center of the word progressed have actually been customized to connect straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Washington logo design job was carried out for a management coach that assists business leaders to develop into more successful at overseeing people, expectations, and productivity.

A logo design featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was primed for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a location to sell off their pre-owned goods to other sports enthusiasts. I tailored their Washington logo design dsign along with an image that garners the interest of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really designed for an Washington regional farm it was in reality devised for a commodities broker, and this particular business logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop a brand mark that projects self-assurance, effectiveness, and prosperity.
Logo design designed for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font style that is similar to a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the owner to produce a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.