West Valley City Logo Design

Every new West Valley City company knows they are in need of a logo, however few new business owners thoroughly grasp the essential role their organization logo will take in their becoming successful, or the reason that one logo design works far better than another. A logo has an instant and long term influence on the success of a business, select the right one and it will make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and an impediment for the life span of a company. The logos featured in the ImageCo portfolio help West Valley City businesses succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not require contemplation, they can be grasped in merely a glance.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a logo design should be lasting and should feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bicycle created for a West Valley City coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually launching in an older section of the area and wanted to project an old-fashioned feel without appearing as uninteresting or low energy. I fulfilled both tasks by means of designing a sign concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo design with a microscope slide and bacteria created for West Valley City medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and effects of diseases, especially the field of medicine that works with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be overly literal with a design and to a degree, this design approaches the company it serves quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and even more unforgettable.

logo layout with a leaping green frog made for a household enjoyable facility in West Valley City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a trail, a stream, and a tree - developed for West Valley City travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t shoot locations or things but instead convey emotional journeys through the pictures they record. The idea behind this logo composition was to use negative space to convey more than what was visible upon first view, which I think is quintessential of most professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I made an effort to do something much the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  West Valley City logo design but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 West Valley City logo style with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I genuinely savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my client, while he loved the concept, really did not care for my choice of birds. This particular man seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this particular variety of sea bird.

When I turn a concept over to a client I urge them to discuss it with colleagues and family members as well as with people that they don’t actually know so as to get objective viewpoints on the value of a concept. Fortunately, he discussed it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a strange animal in the design world because the people that have a tendency to hire a professional to create their logo realize how important a logo design is for their business so they are way more invested in the result. Every logo design project possesses it’s portion of obstacles, but the largest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, design for West Valley City book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it is the most crucial part of a published book since it is in most cases the very first thing a person views in the book store. For a publishing company, it’s the optimal opportunity they will likely ever get to publicize their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many occurrences one of the aspects individuals tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company located in LA and although I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to affording a feeling of flight and it was undoubtedly a success.

 West Valley City logo design utilized for marketing and a tag design for Vintage Situation includes an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that appeared to be vintage cases. For this logo design I attempted to come up with a logo that provided a fluid old style feel to it and could easily be used for anything from a web page to a label on brand new cases that seemed like they were from another generation.

Logo created for an orthodontist in West Valley City, layout consist of an arc with lines intersecting via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo projects considering that it seems that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to small business advertising, if restaurants approached their branding in the exact same way dental practitioners do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo features 4 personalities staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize how people ought to think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that describes itself will never have the opportunity to be understood.

Logo layout created for a hair design studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that projected a spirit of serenity and class for their new hair salon. I created a concept that did not go the obvious course of crafting just a stylized orchid but rather created a logo design that suggested a flower in the formation of a swirl featured into the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird floating above the image itself. The obvious path in designing a company logo is frequently the incorrect course and in this case, the design ended up not being about the flower but alternately put the emphasis on the emotion that they really wanted to project to their customers.

Arabian horse logo style produced for a steed cattle ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique organization logo design customized to display the unique physical traits of the Arabian kind of horses. With an unique head form and high tail carriage, the Arabian is one of the very most immediately identifiable horse types in the world.

Las Cafe logo design a tiny dining establishment, style contains a customized manuscript font style which floats over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, design contains a customized script font which floats above a team of ornate lines as well as dots.

Logo style for a software designer the layout functions and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in quite a few cases the substance behind a logo design is just as important as how it brands the business it represents.

Advance logo layout produced for a West Valley City interior developer, design attribute a series of red circles that intersect and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Valley City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, collaborates, and manages such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, location examinations, programming, research, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in middle of the word advanced have actually been modified to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This West Valley City logo design project was completed for a leadership specialist that enables business leaders to develop into more successful at handling people, expectations, and profitability.

A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was primed for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a location to sell their secondhand goods to other sports enthusiasts. I designed their West Valley City business logo dsign utilizing an illustration which garners the interest of traffic and projects an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really produced for an West Valley City area farm it was in reality created for an investments broker, and this company was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make a brand mark that projects esteem, financial success, and wealth.
Logo design created for making use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to develop a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.