Vermont Logo Design

Nearly every new Vermont business knows they are in need of a logo, however few entrepreneurs fully grasp the key role their logo design will make in their becoming successful, or why one logo design works far better than another. A logo has a critical and sustaining impact on the success of a business, choose the correct one and it can make the door swing and phone ring, select the incorrect one and it can be a barrier and an impediment for the life of a business.

The logos included in the ImageCo portfolio help Vermont companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs do not require contemplation, they can be understood in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and equally emotive at every dimension.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo must be ageless and should feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle created for a Vermont coffee cafe and a coffee roaster.

Ferry Street Coffee Company

This budding coffee roaster and coffee bar were actually launching in an older part of the community and really wanted to project an old-fashioned tone without appearing as monotonous or low energy. I achieved both of these tasks by developing a logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo style with a microscopic lense slide and also bacteria made for Vermont medical center.

Mid-Valley Pathology | Logo Design Project

Pathology is the scientific discipline that studies the root causes and consequences of diseases, especially the branch of medicine that works with the laboratory evaluation of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more focus grabbing and much more unforgettable.

logo style with a jumping environment-friendly frog designed for a family fun center in Vermont.

Cool Springs | Retail Branding Project

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to feature a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a hill, a route, a stream, and also a tree - created for Vermont travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to shoot places or things but instead convey emotional experiences through the photos they capture. The thought behind this logo concept was to utilize negative space to project more than what was visible upon initial view, which I think is quintessential of most good photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I tried to do something similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Vermont logo but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Vermont logo design with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design Project

The lion’s share of logo design jobs that I take on I seriously relish and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my client, while he loved the concept, really did not care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his aversion for this particular kind of sea bird.

When I turn a design over to a client I encourage all of them to share it with friends and colleagues and family as well as with people that they don’t actually know so as to get neutral judgements on the merit of a design concept. Fortunately, he discussed it with his whole family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world because the people that tend to hire a professional to design their business logo recognize how important a logo design is for their organization so they are much more vested in the end result. Every logo project has it’s allotment of obstacles, however the most significant obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Vermont publication author

Red Panda Publishers | Logo Design Project

The book spine is a cramped piece of real estate to work with, nevertheless it really is the most vital part of a printed book because it is ordinarily the initial thing a person views in the bookstore. Regarding a publishing company, it’s the opportunity that they will ever have to promote their label and get their logo design in front of the individuals that shop for actual books. This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design Project

Airlines come and go however it looks like that in many cases 1 of the traits individuals usually tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of air travel and it was definitely a victory.

 Vermont logo design used for advertising and marketing and also a tag design for Vintage Case includes an archaic font style.

Vintage Case | Logo Design Project

Vintage case focused in all new cases for musical instruments, that looked to be much older cases. For this business logo concept I strove to come up with a logo that provided a fluid old style feel to it and could easily be used for anything from a web page to a label on brand new cases that appeared like they were from a different point in time.

Logo produced for an orthodontist in Vermont, style consist of an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design Project

Dental logos can be one of the most challenging and difficult logo design projects due to the fact that it appears that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to small business marketing, if restaurants approached their branding in the same way dentists do every one of their logos would be a picture explaining something they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry. I really love doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on. Kujak Orthodontics delivered such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.
William McNally logo design created for a family nonprofit, the logo includes 4 characters surprised in height to stand for a family with in the layout.

William McNally | Logo Design Project

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to convey. The McNally Foundation’s name provided a unique opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain precisely how people ought to think or feel they don’t understand the goal of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself will never have the chance to be comprehended.
Logo layout created for a hair design studio including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that conveyed an atmosphere of ease and elegance for their new hair studio. I came up with a concept that didn’t go the obvious path of crafting merely a stylized orchid but rather designed a company logo that implied an orchid in the pattern of a swirl featured in to the letter O in the title and by placing attention on the concept using the figure of a hummingbird floating over the logo design itself. The obvious path in creating a company logo is usually the wrong direction and in this case, the design ended up not being about the flower but instead put the attention on the emotion that they wanted to project to their clients.
Arabian steed logo design produced for an equine ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design Project

ImageCo crafted a one-of-a-kind creative logo concept fashioned to embody the unique physical traits of the Arabian pedigree of equines. With an unique head form and high tail posture, the Arabian is one of the highly easily identifiable equine types in the entire world.
Las Cafe logo layout a tiny dining establishment, layout consists of a modified manuscript font which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design Project

Las Coffee shop logo style a little restaurant, layout contains a modified script font which hovers above a group of elaborate lines as well as dots.

Logo layout for a software application designer the design attributes and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design Project

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the owner of the business and in quite a few cases the symbolism behind a company logo is just as important as how it serves the company it stands for.

Progress logo design developed for a Vermont indoor developer, layout function a collection of red circles that converge and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design Project

Evolv Design is a Vermont interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, coordinates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, space planning, site evaluations, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and A in center of the word progressed have actually been customized to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Vermont logo design project was completed for a leadership expert that aids business professionals to become more effective at handling people, expectations, and productivity.
A logo design featuring an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was ready for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a place to sell their used equipment to other sports enthusiasts.

I tailored their Vermont logo design design with an image which captures the attention of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.

Logo layout MQ farms, this logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design

The MQ farms brand concept wasn’t actually produced for an Vermont area farm it was really developed for a products broker, and this particular brand was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a graphic that projected trust, financial success, and luxury.

 Vermont Logo design for a nonprofit, Turning Factor Solutions - the logo design feature for externally facing arrow and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to discover any concept that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where the target is. Fortunately, in this particular instance, I hit a bullseye with the first go.

Logo design made for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant script font style that is similar to a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Branding

I have crafted dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the owner to develop a logo design which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.