Vermont Logo Design

Each and every new Vermont  venture understands that they are in need of a logo, but few new business owners entirely understand the essential role their organization logo will perform in their financial success, or precisely why one business logo works better than another. A business logo has a critical and lasting influence on the growth of a business, go with the correct one and it will make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the longevity of an organization.

The logos included in the ImageCo portfolio help Vermont companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t demand deliberation, they can be grasped in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and equally emotive at any scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a logo design must be lasting and will feel relevant today, tomorrow, and thirty years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle developed for a Vermont coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening up in an older part of the city and really wanted to project a nostalgic feel without appearing as monotonous or low energy. I accomplished both of these jobs via creating a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo design with a microscope slide and bacteria created for Vermont medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and outcomes of diseases, especially the branch of healthcare which deals with the laboratory examination of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it serves very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more focus grabbing and much more meaningful.

logo design with a jumping eco-friendly frog created for a family enjoyable center in Vermont.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to feature a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a mountain, a route, a stream, as well as a tree - made for Vermont traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture locations or things but instead convey emotional journeys by means of the images they record. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon first view, which I think is representative of almost all good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I made an effort to do something comparable to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Vermont  logo design but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

Vermont logo layout with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I truly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my customer, while he liked the concept, didn’t care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his hatred for this specific breed of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and family members as well as with other people that they don’t even know so as to get honest judgements on the merit of a concept. Fortunately, he shared it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a weird creature in the design world because the people that are inclined to hire an expert to create their business logo comprehend how important a logo is for their business so they are way more vested in the outcome. Every logo project possesses it’s portion of obstacles, however the greatest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Vermont book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it is the most vital part of a printed book because it is often the primary thing a person views in the book shop. With regard to a publishing company, it’s the most ideal opportunity that they will ever have to advertise their label and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many cases one of the items consumers often tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline located in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to confering a good sense of air travel and it was undoubtedly a success.

Vermont logo layout used for advertising and marketing as well as a tag style for Vintage Instance includes an old typeface design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which seemed to be much older cases. For this logo concept I tried to come up with a logo that provided a fluid retro feel to it and could easily be used for anything from a web site to a label on brand new cases that seemed like they were from a different era.

Logo developed for an orthodontist in Vermont, design consist of an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo projects due to the fact that it seems that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to business branding, if dining establishments approached their branding in the exact same way dental offices do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo design features 4 characters startled in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which conveyed that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate specifically how individuals ought to think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that explains itself will never have the chance to be understood.

Logo layout developed for a hair style studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that carried a spirit of contentment and class for their new hair studio. I created a design which did not go the obvious route of creating merely a stylized orchid but alternatively delivered a company logo that implied an orchid in the pattern of a swirl incorporated into the letter O in the name and by putting attention on the concept along with the figure of a hummingbird hovering above the logo itself. The obvious path in designing a logo is usually the wrong direction and in this case, the design ended up not being about the flower but alternately laid the main focus on the feeling that they really wanted to transmit to their customers.

Arabian horse logo layout developed for an equine cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original organization logo design fashioned to epitomize the unique physical traits of the Arabian breed of equines. With a distinctive head shape and very high tail posture, the Arabian is one of the very most easily recognizable equine lineages in the world.

Las Coffee shop logo design a small restaurant, style contains a modified script typeface which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, design consists of a modified manuscript font style which hovers above a group of ornate lines as well as dots.

Logo style for a software program designer the design features as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in many cases the substance supporting a logo design is equally as important as how it brands the organization it represents.

Advance logo style developed for a Vermont indoor developer, layout feature a collection of red circles that intersect and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Vermont  interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, collaborates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, space planning, location evaluations, programming, analysis, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and A in center of words progressed have been changed to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Vermont logo design project was carried out for a leadership specialist that enables business leaders to develop into more successful at overseeing people, expectations, and profitability.

A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market was ready for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a spot to market their pre-owned products to other sports enthusiasts.

I designed their Vermont business logo design utilizing an image that seizes the interest of vehicles and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.

Logo design MQ farms, this logo style has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really developed for an Vermont  farm it was really designed for an investments broker, and this logo design was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate a brand mark that projected self-confidence, success, and wealth.

 Vermont  Logo design for a nonprofit, Turning Point Solutions - the logo style feature for externally facing arrow as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where exactly the target is. Fortunately, in this particular case, I nailed a bullseye with the very first go.

Logo created for the use of an indication for the restaurant (Brewgrrs), it is an elaborate script typeface that is evocative a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the owner to produce a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.