Vermont Logo Design

Nearly every new Vermont company understands that they require a logo, yet few new business owners thoroughly grasp the vital role their logo design can take in their success, or the reason that one logo works better than another. A business logo has an immediate and long term influence on the success of a company, go with the right one and it will make the door swing and phone ring, choose the wrong one and it will be an obstacle and an impediment for the longevity of an organization.

The logos included in the ImageCo portfolio help Vermont  companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t require contemplation, they can be understood in merely a glimpse.
  2. Scalability: from labels to posters a scalable business logo will remain legible and equally emotive at every scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a company logo should be ageless and should feel as relevant today, tomorrow, and 20 years from now.
Retro logo layout of a bicycle created for a Vermont, Vermont coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually opening in an older section of the community and really wanted to cast a nostalgic tone without coming across as monotonous or low energy. I accomplished the two jobs by means of developing a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and bacteria developed for Vermont, Vermont clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and outcomes of diseases, mainly the branch of medicine which deals with the laboratory examination of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be excessively literal with a design and to a point, this design approaches the company it represents rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and a lot more unforgettable.

logo design with a leaping environment-friendly frog made for a family members enjoyable facility in Vermont, Vermont.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a trail, a stream, as well as a tree - made for Vermont, Vermont traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to capture places or things but rather convey emotional experiences by means of the pictures they record. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I made an effort to do something much the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Vermont logo but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Vermont logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I honestly relish and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my client, even though he liked the concept, didn’t care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this specific type of sea bird.

When I turn a design over to a customer I encourage all of them to share it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get objective assessments on the merit of a design concept. Fortunately, he shared it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world because the people that have a tendency to hire an expert to design their business logo realize how vital a logo is for their business so they are much more vested in the result. Every logo design project possesses it’s portion of challenges, but the biggest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Vermont, Vermont book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it is the most essential part of a published book given that it is ordinarily the primary thing a person sees in the book store. Regarding a publishing company, it’s the optimal opportunity that they will likely ever get to publicize their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many cases one of the things consumers usually tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline situated in LA and although I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of air travel and it was undoubtedly a victory.

 Vermont logo design made use of for advertising and marketing and also a label design for Vintage Instance includes an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be antique cases. For this business logo design I attempted to come up with a logo that offered a fluid old style feel to it and could easily be used for anything from a website to a label on brand new cases that seemed like they were from a different generation.

Logo design produced for an orthodontist in Vermont, Vermont, design consist of an arc with lines intersecting via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo jobs because it seems that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to small business marketing, if dining establishments approached their advertising in the same way dental professionals do every one of their logo designs would be a picture explaining something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo includes 4 characters surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe specifically how people ought to think or feel they don’t understand the mission of a logo. If you have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that explains itself will never have the opportunity to be understood.

Logo style developed for a hair design studio including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which related a sense of ease and connection for their new hair studio. I came up with a concept which didn’t go the obvious direction of crafting merely a stylized orchid but instead delivered a logo design that implied an orchid in the pattern of a swirl integrated into the letter O in the name and by putting emphasis on the concept using the figure of a hummingbird floating over the image itself. The obvious path in designing a company logo is oftentimes the incorrect direction and in this case, the design ended up not being about the orchid but instead placed the main focus on the perception that they wanted to forecast to their clients.

Arabian steed logo design developed for a horse cattle ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original brand concept fashioned to epitomize the unique physical traits of the Arabian pedigree of horses. By having a different head shape and high tail carriage, the Arabian is one of the highly immediately identifiable horse breeds in the entire world.

Las Coffee shop logo design a little restaurant, design consists of a changed manuscript font style which floats over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, design contains a changed manuscript font style which hovers over a group of elaborate lines and dots.

Logo layout for a software programmer the design features as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in quite a few cases the symbolism behind a logo design is equally as important as how it serves the enterprise it represents.

Progress logo layout created for a Vermont, Vermont interior designer, design function a series of red circles that intersect and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Vermont, Vermont interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, coordinates, and oversees such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site inspections, programming, investigation, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words advanced have actually been customized to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Vermont, Vermont logo design project was performed for a management expert that helps business leaders to develop into more successful at managing people, expectations, and profitability.
A logo design featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly knew the market was ready for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a location to sell off their previously owned goods to other sports enthusiasts. I created their Vermont logo design dsign along with an illustration which garners the interest of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo style has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really designed for an Vermont, Vermont area farm it was actually devised for a commodities broker, and this creative logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design an identity that projected self-confidence, effectiveness, and luxury.

 Vermont Logo design for a not-for-profit, Transforming Factor Solutions - the logo design feature for externally dealing with arrowhead and also the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where the target is. Luckily, in this particular instance, I nailed a bullseye with the first try.

Logo design made for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the business owner to design a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.