Burlington Logo Design

Nearly every new Burlington venture realizes that they are in need of a logo, but few new business owners entirely recognize the key role their logo design will take in their financial success, or the reason that one logo performs far better than another. A company logo has a critical and long term effect on the success of a business, select the right one and it can make the door swing and phone ring, go with the incorrect one and it will be a barrier and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Burlington businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be understood in just a glance.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and just as emotive at every scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo design should be lasting and will feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bike developed for a Burlington coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening in an older section of the area and wanted to project a vintage tone without appearing as boring or low energy. I accomplished the two jobs by means of designing a sign concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo design with a microscopic lense slide and germs made for Burlington medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and effects of diseases, especially the branch of healthcare that deals with the clinical assessment of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I call to mind in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it serves fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more focus grabbing and a lot more meaningful.

logo design with a jumping eco-friendly frog designed for a household enjoyable center in Burlington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a mountain, a route, a stream, and a tree - developed for Burlington travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t capture locations or things but instead project emotional journeys through the photos they capture. The thought behind this logo design was to use negative space to project more than what was visible upon first view, which I think is representative of almost all good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I made an effort to do something the same to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Burlington logo but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Burlington logo design with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my customer, even though he loved the concept, didn’t care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this specific kind of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with colleagues and family as well as with people that they don’t even know so as to get neutral viewpoints on the worthiness of a concept. Fortunately, he shared it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a weird animal in the design world because the people that tend to hire a professional to create their business logo realize how vital a logo design is for their organization so they are much more invested in the final result. Every logo project has it’s share of hurdles, however the biggest obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Burlington publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it really is the most vital part of a printed book given that it is in most cases the very first thing a person views in the bookstore. Concerning a publishing company, it’s the absolute best opportunity they will likely ever have to publicize their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many occurrences one of the aspects individuals often tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline situated in LA and although I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to imparting a good sense of airline flight and it was surely a success.

 Burlington logo style used for advertising and marketing as well as a label design for Vintage Situation includes an old font layout.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that seemed to be much older cases. For this brand concept I sought to come up with a logo that provided a fluid old style feel to it and could easily be utilized for anything from a website to an insignia on brand new cases that looked like they were from a different point in time.

Logo developed for an orthodontist in Burlington, style consist of an arc with lines intersecting with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo design projects because it appears that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to small business branding, if dining establishments approached their branding in the same way dental practices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design includes 4 personalities surprised in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which communicated that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe how individuals should think or feel they don’t understand the goal of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself won’t have the opportunity to be understood.

Logo layout developed for a hair style workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that related a spirit of tranquility and connection for their new hair salon. I created a design that didn’t go the obvious direction of creating simply a stylized orchid but instead delivered a company logo that suggested a flower in the pattern of a swirl featured in to the letter O in the title and by placing attention on the concept using the figure of a hummingbird floating above the image itself. The obvious path in creating a company logo is generally the incorrect route and in this case, the design ended up not being about the orchid but instead laid the attention on the perception that they wanted to forecast to their patrons.

Arabian equine logo layout created for a horse ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique company logo concept fashioned to display the unique physical traits of the Arabian type of horses. With an identifiable head form and higher tail posture, the Arabian is one of the most easily recognizable equine breeds in the world.

Las Coffee shop logo layout a small restaurant, style includes a modified script typeface which hovers above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, design contains a modified script font style which floats above a group of luxuriant lines and also dots.

Logo design for a software developer the layout functions and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in quite a few cases the significance supporting a business logo is equally as important as how it brands the enterprise it represents.

Evolve logo style developed for a Burlington indoor developer, design function a collection of red circles that converge and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Burlington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, collaborates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, area planning, site evaluations, programming, analysis, interacting with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words advanced have actually been changed to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Burlington logo design project was carried out for a leadership consultant that aids business professionals to develop into more effective at handling people, expectations, and profitability.

A logo design including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was primed for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a spot to sell their pre-owned goods to other sports enthusiasts. I created their Burlington logo design dsign with an illustration which garners the interest of traffic and projects an image that evokes the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo style has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually created for an Burlington area farm it was actually created for a products broker, and this company was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to produce an identity that projects assurance, financial success, and wealth.
Logo design designed for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate script font that is reminiscent of a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the business owner to create a logo design that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.