Burlington, Vermont Logo Design

Virtually every new Burlington company knows they are in need of a logo, yet few entrepreneurs thoroughly understand the pivotal role their company logo can take in their becoming successful, or precisely why one logo performs far better than another. A business logo has a critical and lasting impact on the prosperity of a company, go with the correct one and it can make the door swing and phone ring, choose the wrong one and it will be an obstacle and a hindrance for the longevity of a company.

The logos featured in the ImageCo portfolio help Burlington, Vermont companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.

  1. Simplicity: simple logo designs don’t require scrutiny, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at every dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design needs to be lasting and should feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle produced for a Burlington, Vermont coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening in an older section of the area and hoped to cast a vintage vibe without appearing as stodgy or low energy. I achieved the two jobs by means of developing a symbol design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo layout with a microscope slide as well as bacteria created for Burlington, Vermont clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and consequences of diseases, especially the field of healthcare which deals with the clinical evaluation of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more attention grabbing and much more memorable.

logo design with a jumping green frog made for a family enjoyable facility in Burlington, Vermont.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to feature a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a hill, a route, a stream, as well as a tree - made for Burlington, Vermont travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche speciality because travel photographers don’t shoot locations or things but rather convey emotional experiences by means of the pictures they capture. The idea behind this logo composition was to make use of negative space to communicate more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I attempted to do something very similar to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Burlington logo but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Burlington logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my client, while he liked the concept, really did not care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his aversion for this specific variety of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and colleagues and family members as well as with other people that they don’t even know so as to get impartial opinions on the benefit of a concept. Fortunately, he discussed it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a weird creature in the design world given that the people that have a tendency to hire a professional to design their logo design comprehend how crucial a logo design is for their organization so they are way more vested in the result. Every logo job has it’s allotment of hurdles, but the greatest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Burlington, Vermont book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it is the most essential part of a published book due to the fact that it is in most cases the initial thing a person sees in the book store. For a publishing company, it’s the absolute best opportunity they will ever get to spotlight their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many instances 1 of the traits individuals often tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service based in LA and although I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of flight and it was definitely a success.

 Burlington logo design made use of for advertising and also a label layout for Vintage Situation features an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which looked to be older cases. For this brand concept I strove to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be used for anything from a web page to an insignia on brand new cases that looked like they were from another era.

Logo design created for an orthodontist in Burlington, Vermont, layout include an arc with lines converging with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo design jobs considering that it appears that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to company branding, if restaurants approached their advertising in the very same way dental practitioners do every one of their logos would be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo design includes 4 personalities staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate exactly how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that describes itself will never have the likelihood to be comprehended.

Logo design developed for a hair style workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which projected a spirit of serenity and class for their new hair studio. I came up with a design that didn’t go the obvious direction of making just a stylized orchid but rather created a company logo which implied an orchid in the formation of a swirl integrated in to the letter O in the title and by putting attention on the logo design with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a logo design is frequently the incorrect path and in this case, the design ended up not being about the flower but alternately laid the importance on the perception that they wanted to forecast to their customers.

Arabian horse logo design produced for an equine ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind business logo design tailored to manifest the unique physical traits of the Arabian type of horses. By having an identifiable head form and higher tail carriage, the Arabian is one of the highly quite easily recognizable equine lineages in the world.

Las Cafe logo style a tiny restaurant, design includes a customized manuscript typeface which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, layout includes a modified manuscript typeface which floats over a group of ornate lines as well as dots.

Logo design for a software application developer the layout attributes as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the business owner of the company and in quite a few cases the symbolism supporting a business logo is just as important as how it serves the business it represents.

Evolve logo layout created for a Burlington, Vermont interior developer, style attribute a series of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Burlington, Vermont interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, collaborates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, area planning, site assessments, programming, research, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V as well as A in center of words advanced have been modified to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Burlington, Vermont logo design assignment was performed for a leadership consultant that enables business leaders to develop into more effective at managing people, expectations, and profitability.
A logo layout featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was ready for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a location to sell off their secondhand items to other sports enthusiasts. I tailored their Burlington business logo dsign utilizing an image which garners the interest of vehicles and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo design has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really created for an Burlington, Vermont regional farm it was really created for a products broker, and this logo design was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to produce a brand mark that projected esteem, effectiveness, and affluence.

 Burlington Logo design for a not-for-profit, Transforming Factor Solutions - the logo design attribute for externally encountering arrow and the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it offers a designer the opportunity to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where exactly the target is. Luckily, in this particular case, I struck a bullseye with the very first go.

Logo made for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script font that is similar to a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to design a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.