Acute Care 360 ImageCo, Burlington, Vermont, VT,

ImageCo, Burlington, Vermont, VT,

Evolv Design logo designed by ImageCo, Burlington, Vermont, VT,

Red Panda Publishers logo designed by ImageCo, Burlington, Vermont, VT,

Burlington, Vermont, VT,

ImageCo, Burlington, Vermont, VT,
ImageCo, Burlington, Vermont, VT,

Mid Valley Pathology logo designed by ImageCo, Burlington, Vermont, VT,

FSA OK logo designed by ImageCo, Burlington, Vermont, VT,

Emerald Heights logo designed by ImageCo, Burlington, Vermont, VT,

Club Sapphire logo designed by ImageCo, Burlington, Vermont, VT,

Downtown Dogs logo designed by ImageCo, Burlington, Vermont, VT,

School board logo designed by ImageCo, Burlington, Vermont, VT,

Ferry Street Coffee Company logo designed by ImageCo, Burlington, Vermont, VT,

Stoney Forensic logo designed by ImageCo, Burlington, Vermont, VT,

Smart kernels logo designed by ImageCo, Burlington, Vermont, VT,

STRATEGIES FOR DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design firm offers a money back guarantee try to remember that they simply cannot refund the amount of time you commit which is eminently more valuable than your money is.

PORTFOLIO

Some designers talk a good game but in the end a design agency can only be judged from the quality of their portfolio, if the work in their design portfolio does not contain real world samples chances are they won’t be able to produce a top quality logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s objective is to reflect your personal vision for your business. If a designer isn’t focused on actualizing your vision, the thing they are actually focused on is how fast they will get paid.

Burlington LOGO DESIGN​

For over two decades ImageCo has been helping small business owners develop unforgettable brand identities. We have undertaken logo design work for ranchers, schools, heart surgeons, party planners, coffee roasters, retail stores, and practically every other kind of business concern you can think of. What makes us unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be used as an electrical sign. Because of our sign first technique our identity designs can, and have been used in everything from fashion labels to neon signs. Our sign first approach ensures that our logos are equally reliable whether they are used in TV commercials or website applications, they are consistently identifiable, understood, and remembered irrespective of scale or application.

American Made ★ Design

The one difference which truly sets ImageCo apart from many of the design companies that you might have encountered online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are brought on board to do, we perform in-house. No matter the kind of project we accept, logo design, web page, trade show banners, or electric sign, we do not, and never will contract out our client’s projects to agencies located outside the USA. When you phone us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a go-between that increases the price of your project and imposes the terms of how my customers and I conduct business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

Virtually every new Burlington business knows they probably need a logo, however few new business owners entirely understand the pivotal role their company logo will make in their becoming successful, or precisely why one logo design performs better than another. A logo design has an instant and sustaining influence on the prosperity of a company, go with the correct one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help Burlington companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos do not need consideration, they can be comprehended in just a glimpse.
  2. Scalability: from label to store signs a scalable logo will remain legible and equally emotive at any dimension.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or organization they brand.
  5. Relevance: a logo should be enduring and will feel equally relevant today, tomorrow, and twenty five years from now.

understanding branding

Brand – It’s a verb as well as a noun, it’s an identifying mark as well as the act of marking something to ensure that it can be recognized, its origin comes from the brand branded onto animals. Today a brand indicates practically anything with a motive, regardless if it be revenue or political parties, a brand is an inherent aspect of specifying the value of a specific thing in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s sexy sister, they are all from the same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a target audience, it’s goal is to develop a mental image that the target market will likely identify with.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When somebody states the names Lamborghini or Corvette what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and that is what makes individuals buy those products. Brand image is why people buy most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you look back at the beginning of most branding companies you’ll discover that they are frequently re-branded marketing companies. When somebody claims they are in advertising and marketing many people will likely have an idea about the type of work they do anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that concentrates on a type of visual design which helps shape the perception of a business, a product or an institution. Brand identity designers create logo designs, sign designs, product packaging, as well as collateral material such as business cards, stationery, and sales brochures. Some visual designers also develop sites and software interfaces. The vital role of a brand identity designer is to develop the visual cues and also a psychological tone with the goal of affecting activities, outcomes and assumptions.

select logos & signs

Retro logo layout of a bicycle created for a Burlington coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening up in an old section of the community and wished to project a retro atmosphere without coming across as boring or low energy. I accomplished the two jobs via creating a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo layout with a microscope slide as well as bacteria made for Burlington clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and outcomes of diseases, mainly the branch of medicine which deals with the clinical assessment of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more focus grabbing and more meaningful.

logo layout with a jumping environment-friendly frog designed for a family fun center in Burlington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to integrate a some springs into the design but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a path, a stream, as well as a tree - developed for Burlington traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers don’t capture places or things but instead project emotional experiences through the photos they capture. The idea behind this logo design was to make use of negative space to project more than what was visible upon initial view, which I think is representative of most good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I made an effort to do something very similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Burlington logo but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Burlington logo layout with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I honestly enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my client, while he liked the concept, really did not care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this specific breed of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and colleagues and family as well as with other people that they don’t actually know so as to get unbiased point of views on the value of a concept. Fortunately, he shared it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world given that the people that are inclined to hire an expert to design their logo design understand how crucial a logo is for their organization so they are much more invested in the outcome. Every logo project has it’s portion of difficulties, however the biggest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Burlington book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, but it really is the most important part of a printed book considering that it is ordinarily the primary thing a person sees in the book store. For a publishing company, it’s the absolute best opportunity they will ever get to spotlight their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many occurrences one of the things folks tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline situated in LA and although I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a feeling of air travel and it was surely a success.

 Burlington logo style used for marketing and also a label layout for Vintage Case features an old font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be vintage cases. For this business logo concept I strove to come up with a logo that provided a fluid old-fashioned feel to it and could easily be used for everything from a web site to an insignia on brand new cases that seemed like they were from a different generation.

Logo design created for an orthodontist in Burlington, style consist of an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo design projects considering that it appears that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their advertising in the exact same way dentists do every one of their company logos would be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo design features 4 characters surprised in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which conveyed that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate how people ought to think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself won’t have the opportunity to be understood.

Logo layout created for a Burlington hair design studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that related a sense of peace and class for their new hair studio. I came up with a concept which did not go the obvious path of designing simply a stylized orchid but instead delivered a logo that implied a flower in the pattern of a swirl featured into the letter O in the name and by placing emphasis on the concept using the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a logo is usually the incorrect course and in this case, the design ended up not being about the orchid but alternately put the emphasis on the feeling that they really wanted to project to their customers.

Arabian horse logo design created for an equine cattle ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique custom logo concept styled to display the unique physical traits of the Arabian type of horses. With an identifiable head form and higher tail posture, the Arabian is one of the very most quite easily recognizable equine types in the entire world.

Las Cafe, A Burlington restaurant logo design a little restaurant, style includes a changed script font which hovers above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, layout includes a customized script font style which hovers over a team of elaborate lines and dots.

Logo design for a software designer the style attributes and also iconic Burlington aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in many cases the meaning supporting a logo design is just as important as how it serves the enterprise it stands for.

Evolve logo design developed for a Burlingtoninterior designer, design feature a series of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Burlington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, collaborates, and manages such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, location examinations, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions in Burlington, the characters for letter V and also A in middle of the word advanced have actually been modified to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Burlington logo design job was undertaken for a management advisor that helps business leaders to develop into more efficient at overseeing people, expectations, and productivity.

A Burlington business logo style including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was ready for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a place to sell their secondhand products to other sports enthusiasts.

I designed their Burlington logo design design along with an image that grabs the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.

Logo design MQ ranches, this Burlington company logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really produced for an Burlington area farm it was actually designed for an investments broker, and this particular logo design was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop a brand mark that projected confidence, financial success, and luxury.

 Burlington Logo design for a nonprofit, Transforming Point Solutions - the logo style attribute for ostensibly dealing with arrow as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where the target is. Thankfully, in this instance, I struck a bullseye with the very first go.

Logo design developed for using an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is similar to a renowned Burlington sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the owner to develop a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Burlington, Vermont, VT,
Logo designed by ImageCo, Burlington, Vermont, VT,
Logo designed by ImageCo, Burlington, Vermont, VT,
Logo designed by ImageCo, Burlington, Vermont, VT,
Electrical sign design for Burlington restaurnat designed by Burlington Sign Shop
Burlington logo design and brand identity design for Burlington retailers
Logo designed by ImageCo, Burlington, Vermont, VT,
Logo designed by ImageCo, Burlington, Vermont, VT,
Logo designed by ImageCo, Burlington, Vermont, VT,
Logo designed by ImageCo, Burlington, Vermont, VT,
Logo designed by ImageCo, Burlington, Vermont, VT,

Logo designed by ImageCo, Burlington, Vermont, VT,

Logo designed by ImageCo, Burlington, Vermont, VT,

Logo designed by ImageCo, Burlington, Vermont, VT,

Logo designed by ImageCo, Burlington, Vermont, VT,

Logo designed by ImageCo, Burlington, Vermont, VT,
Logo designed by ImageCo, Burlington, Vermont, VT,
Logo designed by ImageCo, Burlington, Vermont, VT,
Logo designed by ImageCo, Burlington, Vermont, VT,
Logo designed by ImageCo, Burlington, Vermont, VT,
Logo designed by ImageCo, Burlington, Vermont, VT,
Logo designed by ImageCo, Burlington, Vermont, VT,
Logo designed by ImageCo, Burlington, Vermont, VT,
Logo designed by ImageCo, Burlington, Vermont, VT,
Logo designed by ImageCo, Burlington, Vermont, VT,