Colchester Logo Design

Every new Colchester organization realizes that they need a logo, yet few entrepreneurs thoroughly are aware of the key role their company logo can take in their becoming successful, or the reason that one logo works more effectively than another. A company logo has an instant and long-term impact on the success of a company, choose the right one and it can make the door swing and cash register ring, select the wrong one and it will be an obstacle and a hindrance for the longevity of a company. The logos included in the ImageCo portfolio help Colchester companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos do not require scrutiny, they can be realized in merely a look.
  2. Scalability: from business cards to billboards a scalable logo will be legible and just as emotive at any size.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a logo design must be lasting and will feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bike developed for a Colchester coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were launching in an older section of the town and really wanted to visualize a nostalgic vibe without appearing as boring or low energy. I accomplished each of the jobs by creating a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo style with a microscopic lense slide as well as bacteria made for Colchester clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the root causes and outcomes of diseases, mainly the field of healthcare which works with the clinical examination of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be overly literal with a design and to a point, this specific design approaches the company it represents very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more focus grabbing and more meaningful.

logo layout with a jumping green frog made for a household enjoyable facility in Colchester.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for physicians, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a group of birds, a hill, a route, a stream, as well as a tree - designed for Colchester travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector because travel photographers don’t capture locations or things but rather communicate emotional journeys by means of the pictures they record. The idea behind this logo concept was to utilize negative space to project more than what was visible upon first glance, which I think is representative of most professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I tried to do something very similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Colchester logo design but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Colchester logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I seriously enjoy and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my client, even though he liked the concept, really did not care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this specific kind of sea bird.

When I turn a concept over to a client I encourage them to talk about it with friends and colleagues and family as well as with folks that they don’t even know so as to get honest judgements on the merit of a concept. Fortunately, he discussed it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world because the people that have a tendency to hire a professional to create their business logo recognize how essential a logo design is for their company so they are way more invested in the result. Every logo design project possesses it’s share of obstacles, but the most significant challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Colchester book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it really is the most vital part of a printed book because it is often the first thing a person sees in the book shop. Regarding a publishing company, it’s the optimal opportunity they will ever get to promote their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many instances 1 of the items consumers tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of air travel and it was undoubtedly a success.

 Colchester logo layout made use of for advertising and marketing and also a label style for Vintage Case includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that seemed to be much older cases. For this business logo concept I attempted to come up with a logo that provided a fluid retro feel to it and could easily be utilized for every thing from a website to an insignia on brand new cases that looked like they were from a different era.

Logo created for an orthodontist in Colchester, design include an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo design jobs because it appears that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their branding in the exact same way dental practitioners do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo includes 4 characters staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself will never have the opportunity to be understood.

Logo style developed for a hair style workshop featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that related a spirit of peace and connection for their new hair studio. I came up with a concept that did not go the obvious direction of designing merely a stylized orchid but alternatively delivered a business logo which suggested a flower in the pattern of a swirl incorporated into the letter O in the title and by placing attention on the concept using the figure of a hummingbird hovering above the image itself. The obvious path in creating a company logo is in most cases the incorrect direction and in this case, the design ended up not being about the flower but instead laid the focus on the perception that they wanted to transmit to their patrons.

Arabian equine logo design produced for an equine ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logo concept styled to manifest the unique physical traits of the Arabian kind of equines. With an unique head shape and higher tail carriage, the Arabian is one of the highly immediately identifiable horse types in the whole world.

Las Cafe logo layout a tiny restaurant, design contains a modified script typeface which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, style consists of a customized manuscript font style which floats above a group of elaborate lines and also dots.

Logo design for a software developer the style attributes as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in many cases the substance behind a logo design is equally as important as how it brands the business it represents.

Advance logo design produced for a Colchester indoor designer, style feature a series of red circles that intersect and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Colchester interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, coordinates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, site evaluations, programming, investigation, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and A in middle of words advanced have actually been customized to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Colchester logo design project was performed for a leadership expert that aids business leaders to develop into more effective at supervising people, expectations, and productivity.

A logo design including a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was primed for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a place to market their pre-owned equipment to other sports enthusiasts. I tailored their Colchester logo dsign along with an illustration that garners the attention of vehicles and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually produced for an Colchester regional farm it was actually devised for an investments broker, and this creative logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a graphic that projected self-assurance, success, and affluence.
Logo designed for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate script font that is reminiscent of a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the owner to create a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.