Acute Care 360 ImageCo, Rutland, Vermont, VT,

ImageCo, Rutland, Vermont, VT,

Evolv Design logo designed by ImageCo, Rutland, Vermont, VT,

Red Panda Publishers logo designed by ImageCo, Rutland, Vermont, VT,

Rutland, Vermont, VT,

ImageCo, Rutland, Vermont, VT,
ImageCo, Rutland, Vermont, VT,

Mid Valley Pathology logo designed by ImageCo, Rutland, Vermont, VT,

FSA OK logo designed by ImageCo, Rutland, Vermont, VT,

Emerald Heights logo designed by ImageCo, Rutland, Vermont, VT,

Club Sapphire logo designed by ImageCo, Rutland, Vermont, VT,

Downtown Dogs logo designed by ImageCo, Rutland, Vermont, VT,

School board logo designed by ImageCo, Rutland, Vermont, VT,

Ferry Street Coffee Company logo designed by ImageCo, Rutland, Vermont, VT,

Stoney Forensic logo designed by ImageCo, Rutland, Vermont, VT,

Smart kernels logo designed by ImageCo, Rutland, Vermont, VT,

STRATEGIES ON IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design agency presents a money back guarantee try to remember that they can not refund the time you invest which is much more valuable than your money is.

PORTFOLIO

Some designers talk a good game but inevitably a design agency can only be determined by the quality of their design work, if the work in their portfolio doesn’t contain real world examples odds are they won’t be able to produce a quality logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s goal is to reflect your unique vision for your company. If a designer is not focused on fulfilling your vision, the thing they are actually focused on is how quickly they will get paid.

Rutland LOGO DESIGN​

For over two decades ImageCo has been helping entrepreneurs cultivate notable brand identities. We have undertaken logo design work for mechanics, educational institutions, diamond miners, wedding singers, coffee roasters, retail stores, and virtually every other kind of business concern you can envision. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be used as an electric sign. Because of our sign first technique our designs can, and have been used in everything from garment labels to electrical signs. Our sign first approach ensures that our logo designs are equally successful whether they are used in television commercials or website applications, they are consistently recognizable, understood, and always remembered regardless of size or use.

American Made ★ Design

The thing which really sets ImageCo apart from other design companies that you might possibly have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are brought on board to do, we perform in-house. No matter the kind of project we undertake, brand identity design, website design, trade show exhibition, or retail sign, we do not, and never will farm out our client’s projects to contractors based outside the United States. When you call us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a broker that increases the cost of your design project and determines the conditions of how my customers and I conduct business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

It’s likely that every new Rutland company knows they need a logo, yet few start-ups fully comprehend the pivotal role their organization’s logo can play in their becoming successful, or why one business logo works more effectively than another. A logo has an immediate and lasting impact on the growth of a business, go with the correct one and it can make the door swing and phone ring, select the incorrect one and it can be a barrier and a hindrance for the life of a company. The logos featured in the ImageCo portfolio help Rutland companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not need deliberation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to store signs a scalable business logo will continue to be legible and just as emotive at virtually any size.
  3. Versatility: logos which function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or organization they brand.
  5. Relevance: a company logo needs to be timeless and will feel equally relevant today, tomorrow, and twenty five years from now.

understand your brand

Brand – It’s a verb as well as a noun, it is an identifying mark and also the act of noting something to make sure that it can be distinguished, its genesis originates from the mark branded onto livestock. Nowadays a brand represents basically anything with a motive, whether it be profit or political parties, a brand is an innate aspect of defining the value of something in the public’s mind.

Branding – Is kind of like advertising and marketing’s attractive cousin, they are each from the very same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition directed at a specific audience, it’s goal is to produce a mental image that the audience will relate to.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When someone mentions the brand names Lamborghini or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and brand image is what makes individuals purchase those products. Brand image is why individuals identify with specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you reflect on the history of a lot of branding agencies you’ll find that they are quite often re-branded marketing and advertising firms. When someone claims they are in marketing most individuals will likely have a preconceived notion about what they do. Yet when a person says “I’m in branding”… it just sounds much more attractive, possibly it’s due to the fact that lots of people do not fully understand what it means to be in branding so it comes off as more mysterious and sexy.

Brand Identity – Is an inclusive term that describes the visual elements of a product or company that influence perceptions. This mainly consists of the name, the logo design, the packaging, the different colors utilized however can likewise consist of audio, illumination, texture, signage, just about anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a type of visual design that helps form the image of a company, a product or an institution. Brand identity designers create logo designs, signage designs, packaging, and collateral products such as cards, stationery, and brochures. Some identity designers also develop websites as well as user interfaces. The crucial function of a brand identity designer is to develop the visual cues and also an emotional tone with the goal of influencing activities, end results as well as assumptions.

Featured logos & signs

Retro logo style of a bike produced for a Rutland coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening in an older section of the community and really wanted to project a vintage vibe without coming across as stodgy or low energy. I fulfilled each of the tasks by means of developing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and germs developed for Rutland clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and effects of diseases, especially the field of medicine which deals with the laboratory evaluation of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be excessively literal with a concept and to a point, this specific design approaches the company it serves very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more attention grabbing and a lot more meaningful.

logo style with a jumping green frog developed for a household fun center in Rutland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to include a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a mountain, a route, a stream, and a tree - designed for Rutland travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area due to the fact that travel photographers tend not to capture locations or things but instead project emotional experiences by means of the pictures they record. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon first glance, which I think is representative of most good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I tried to do something comparable to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Rutland logo but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Rutland logo layout with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I honestly savor and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the customer, while he liked the concept, didn’t care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his aversion for this particular breed of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and family members as well as with individuals that they don’t even know so as to get objective assessments on the value of a concept. Fortunately, he shared it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world because the people that tend to hire a professional to create their logo design comprehend how important a logo design is for their business so they are way more vested in the final result. Every logo project possesses it’s portion of difficulties, however the largest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, style for Rutland publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, yet it is the most vital part of a published book due to the fact that it is usually the very first thing a person views in the bookstore. Regarding a publisher, it’s the best opportunity that they will ever get to spotlight their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many occurrences 1 of the things consumers often tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline located in LA and while I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to conferring a spirit of airline flight and it was definitely a victory.

 Rutland logo layout made use of for advertising and a label layout for Vintage Situation includes an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that seemed to be older cases. For this brand concept I tried to come up with a logo that possessed a fluid old style feel to it and could be used for every thing from a web site to an insignia on brand new cases that seemed like they were from another generation.

Logo developed for an orthodontist in Rutland, layout include an arc with lines converging through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo projects considering that it appears that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to business branding, if restaurants approached their branding in the exact same way dental professionals do every one of their logo designs would be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo features 4 characters startled in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe precisely how people should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that describes itself won’t have the chance to be understood.

Logo layout produced for a Rutland hair style workshop including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which conveyed a feeling of peace and class for their new hair salon. I came up with a design which didn’t go the obvious course of crafting simply a stylized orchid but alternatively created a logo that implied an orchid in the formation of a swirl featured into the letter O in the name and by placing emphasis on the logo design along with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a business logo is oftentimes the wrong direction and in this case, the design ended up not being about the flower but alternately placed the focus on the emotion that they really wanted to forecast to their customers.

Arabian equine logo style produced for an equine ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct organization logo concept tailored to manifest the unique physical traits of the Arabian type of horses. By having an unique head shape and high tail posture, the Arabian is one of the most quite easily identifiable equine types in the whole world.

Las Cafe, A Rutland Coffee shop logo style a little dining establishment, layout includes a customized script font which floats above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, layout includes a customized manuscript typeface which hovers above a team of elaborate lines and dots.

Logo style for a software application designer the design features and also renowned Rutland element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in quite a few cases the significance behind a logo is equally as important as how it brands the organization it represents.

Advance logo layout developed for a Rutlandinterior designer, style feature a collection of red circles that intersect and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rutland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location examinations, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions in Rutland, the personalities for letter V and A in center of the word progressed have actually been changed to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Rutland logo design project was completed for a leadership guide that aids business professionals to become more efficient at overseeing people, expectations, and profitability.

A Rutland business logo style including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was prepared for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a spot to market their used items to other sports enthusiasts.

I designed their Rutland logo design using a graphic which garners the interest of vehicles and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.

Logo style MQ ranches, this Rutland company logo layout has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually developed for an Rutland regional farm it was actually developed for a commodities broker, and this company was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate a graphic that projected confidence, financial success, and opulence.

 Rutland Logo design for a not-for-profit, Transforming Factor Solutions - the logo design function for ostensibly dealing with arrowhead and also the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where the target is. Thankfully, in this case, I struck a bullseye with the very first shot.

Logo developed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script font style that is reminiscent of a well-known Rutland sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the owner to develop a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Rutland, Vermont, VT,
Logo designed by ImageCo, Rutland, Vermont, VT,
Logo designed by ImageCo, Rutland, Vermont, VT,
Logo designed by ImageCo, Rutland, Vermont, VT,
Electrical sign design for Rutland restaurnat designed by Rutland Sign Company
Rutland logo design and brand identity design for Rutland businesses
Logo designed by ImageCo, Rutland, Vermont, VT,
Logo designed by ImageCo, Rutland, Vermont, VT,
Logo designed by ImageCo, Rutland, Vermont, VT,
Logo designed by ImageCo, Rutland, Vermont, VT,
Logo designed by ImageCo, Rutland, Vermont, VT,

Logo designed by ImageCo, Rutland, Vermont, VT,

Logo designed by ImageCo, Rutland, Vermont, VT,

Logo designed by ImageCo, Rutland, Vermont, VT,

Logo designed by ImageCo, Rutland, Vermont, VT,

Logo designed by ImageCo, Rutland, Vermont, VT,
Logo designed by ImageCo, Rutland, Vermont, VT,
Logo designed by ImageCo, Rutland, Vermont, VT,
Logo designed by ImageCo, Rutland, Vermont, VT,
Logo designed by ImageCo, Rutland, Vermont, VT,
Logo designed by ImageCo, Rutland, Vermont, VT,
Logo designed by ImageCo, Rutland, Vermont, VT,
Logo designed by ImageCo, Rutland, Vermont, VT,
Logo designed by ImageCo, Rutland, Vermont, VT,
Logo designed by ImageCo, Rutland, Vermont, VT,