Virginia Logo Design

Each and every new Virginia company understands that they require a logo, yet few new business owners thoroughly grasp the essential role their logo design will perform in their success, or exactly why one business logo works more effectively than another. A business logo has an immediate and lasting influence on the financial success of a business, select the correct one and it will make the door swing and cash register ring, choose the wrong one and it will be an obstacle and an impediment for the longevity of a business.

The logos included in the ImageCo portfolio help Virginia  companies succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t demand scrutiny, they can be grasped in just a look.
  2. Scalability: from business cards to movie screens a scalable logo will be legible and just as emotive at virtually any scale.
  3. Versatility: logos which operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a business logo needs to be ageless and will feel as relevant today, tomorrow, and twenty years from today.
Retro logo style of a bicycle created for a Virginia, Virginia coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening up in an old section of the community and wanted to project an old-fashioned atmosphere without coming across as monotonous or low energy. I fulfilled the two tasks via designing a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo layout with a microscope slide as well as bacteria made for Virginia, Virginia medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and outcomes of diseases, mainly the branch of medicine that deals with the clinical examination of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I recall where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be overly literal with a design and to a point, this design approaches the company it represents very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more interest grabbing and much more memorable.

logo style with a leaping eco-friendly frog developed for a family members fun facility in Virginia, Virginia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to include a couple of springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a route, a stream, and a tree - created for Virginia, Virginia traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers tend not to shoot locations or things but rather reveal emotional experiences by means of the images they record. The idea behind this logo design was to utilize negative space to convey more than what was visible upon first view, which I think is quintessential of most good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I made an effort to do something the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Virginia logo but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Virginia logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I really savor and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my client, while he liked the concept, really did not care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this specific variety of sea bird.

When I turn a concept over to a customer I urge all of them to share it with friends and colleagues and family as well as with people that they don’t even know so as to get impartial assessments on the value of a design. Fortunately, he talked about it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a strange creature in the design world given that the people that are inclined to hire an expert to create their business logo understand how important a logo design is for their organization so they are much more vested in the end result. Every logo project has it’s allotment of difficulties, however the most significant challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Virginia, Virginia publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, yet it is the most necessary part of a published book considering that it is ordinarily the first thing a person views in the book shop. Concerning a publisher, it’s the optimal opportunity they will likely ever have to promote their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many instances one of the items folks tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline located in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a feeling of airline flight and it was undoubtedly a victory.

 Virginia logo layout used for advertising and a label style for Vintage Instance features an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be antique cases. For this custom logo concept I sought to come up with a logo that offered a fluid nostalgic feel to it and could be utilized for every thing from a website to an insignia on brand new cases that looked like they were from a different generation.

Logo design produced for an orthodontist in Virginia, Virginia, layout include an arc with lines intersecting with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo jobs because it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business branding, if dining establishments approached their branding in the very same way dental practices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo includes 4 characters staggered in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize exactly how individuals ought to think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo layout developed for a hair style studio including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which carried a spirit of calmness and connection for their new hair studio. I came up with a concept which did not go the obvious direction of crafting merely a stylized orchid but instead created a business logo that implied an orchid in the pattern of a swirl featured into the letter O in the title and by placing emphasis on the logo design with the figure of a hummingbird floating over the image itself. The obvious path in designing a logo is generally the incorrect course and in this case, the design ended up not being about the orchid but alternately put the importance on the perception that they wanted to project to their clients.

Arabian steed logo layout produced for an equine cattle ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique business logo design fashioned to exemplify the unique physical traits of the Arabian type of equines. By having a different head form and high tail carriage, the Arabian is one of the very most easily recognizable equine types in the world.

Las Cafe logo style a small dining establishment, design includes a modified script font style which hovers above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, layout contains a changed script font which hovers over a team of luxuriant lines and also dots.

Logo style for a software developer the layout functions as well as renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in many cases the meaning behind a business logo is equally as important as how it brands the organization it stands for.

Evolve logo layout created for a Virginia, Virginia interior developer, design attribute a collection of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Virginia, Virginia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, collaborates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, space planning, site inspections, programming, research, interacting with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words progressed have actually been changed to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Virginia, Virginia logo design job was carried out for a leadership specialist that aids business leaders to develop into more effective at supervising people, expectations, and productivity.
A logo design including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market was ready for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a place to sell off their previously owned equipment to other sports enthusiasts. I tailored their Virginia logo dsign with an illustration that seizes the attention of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo design has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually produced for an Virginia, Virginia area farm it was actually devised for a products broker, and this particular creative logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design a image that projected self-confidence, financial success, and opulence.

 Virginia Logo design for a nonprofit, Turning Factor Solutions - the logo design function for outwardly facing arrowhead as well as the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where exactly the target is. Fortunately, in this particular case, I nailed a bullseye with the first go.

Logo design designed for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font that is reminiscent of a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the owner to produce a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.