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Virginia Logo Design

Every new Virginia  venture understands that they need a logo, however few new business owners thoroughly recognize the vital role their business logo will make in their becoming successful, or the reason that one business logo performs better than another. A logo has an immediate and long-term impact on the success of a company, choose the correct one and it can make the door swing and phone ring, choose the wrong one and it will be an obstacle and an impediment for the longevity of a company.

The logos included in the ImageCo portfolio help Virginia businesses prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not require deliberation, they can be understood in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will be legible and just as emotive at any scale.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a logo design must be timeless and should feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle developed for a Virginia coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening in an old section of the area and really wanted to cast a nostalgic tone without coming across as uninteresting or low energy. I accomplished the two jobs by means of designing a symbol concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo style with a microscope slide as well as bacteria designed for Virginia medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and effects of diseases, mainly the field of healthcare which deals with the laboratory examination of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the sole instance I remember where I was able to integrate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be overly literal with a design and to a degree, this design approaches the company it serves quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more focus grabbing and more memorable.

logo style with a leaping environment-friendly frog made for a family fun facility in Virginia.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for physicians, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to feature a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a hill, a path, a stream, and also a tree - created for Virginia traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t shoot places or things but instead reveal emotional experiences through the photos they capture. The idea behind this logo composition was to utilize negative space to project more than what was visible upon first glance, which I think is representative of most professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I tried to do something similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Virginia  logo but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

Virginia logo layout with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I truly enjoy and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the customer, while he loved the concept, didn’t care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his scorn for this specific kind of sea bird.

When I turn a design over to a client I urge all of them to discuss it with colleagues and family members as well as with people that they don’t actually know so as to get unprejudiced judgements on the merit of a concept. Fortunately, he discussed it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a weird animal in the design world because the people that have a tendency to hire a professional to design their business logo recognize how crucial a logo design is for their organization so they are way more vested in the final result. Every logo design job possesses it’s allotment of hurdles, but the greatest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Virginia book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it really is the most vital part of a printed book given that it is often the primary thing a person views in the book shop. With respect to a publisher, it’s the best opportunity that they will likely ever have to promote their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many cases 1 of the items individuals often tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline located in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of airline flight and it was definitely a victory.

Virginia logo layout used for advertising and a label style for Vintage Case features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be antique cases. For this custom logo design I sought to come up with a logo that possessed a fluid vintage feel to it and could easily be utilized for every thing from a web site to an insignia on brand new cases that appeared like they were from a different point in time.

Logo developed for an orthodontist in Virginia, style consist of an arc with lines converging via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo design projects because it seems that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to small business marketing, if dining establishments approached their advertising in the very same way dentists do every one of their logo designs would be a picture explaining anything they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo design includes 4 personalities staggered in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how individuals should think or feel they don’t understand the purpose of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the chance to be understood.

Logo design produced for a hair design studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which related a sense of relaxation and connection for their new hair salon. I came up with a design which did not go the obvious direction of creating just a stylized orchid but alternatively delivered a company logo that suggested a flower in the pattern of a swirl featured into the letter O in the title and by placing attention on the logo design using the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a logo design is generally the wrong course and in this case, the design ended up not being about the orchid but instead laid the attention on the feeling that they wanted to transmit to their patrons.

Arabian equine logo design produced for a steed cattle ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind logotype design fashioned to symbolize the unique physical traits of the Arabian pedigree of horses. By having a distinctive head form and very high tail posture, the Arabian is one of the highly quite easily identifiable equine lineages in the whole world.

Las Cafe logo layout a tiny restaurant, layout consists of a customized manuscript font which floats above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, design consists of a customized manuscript font which floats above a team of elaborate lines and also dots.

Logo design for a software program developer the style attributes as well as renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in many cases the meaning behind a company logo is equally as important as how it brands the enterprise it represents.

Progress logo design produced for a Virginia indoor designer, design function a collection of red circles that converge and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Virginia  interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, coordinates, and oversees such ventures. Interior design is a diverse profession that includes conceptual development, space planning, location examinations, programming, research study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V as well as A in center of words progressed have been modified to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Virginia logo design assignment was performed for a management guide that enables business leaders to become more efficient at overseeing people, expectations, and profitability.

A logo layout including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a place to sell off their secondhand goods to other sports enthusiasts.

I tailored their Virginia logo design design utilizing an illustration that garners the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ farms, this logo style has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really developed for an Virginia  farm it was really developed for a products broker, and this particular creative logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate a graphic that projected self-confidence, effectiveness, and opulence.

 Virginia  Logo design for a not-for-profit, Transforming Factor Solutions - the logo design function for ostensibly dealing with arrowhead as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where exactly the target is. Fortunately, in this particular instance, I nailed a bullseye with the first go.

Logo design developed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font that is evocative a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to create a logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.