Virginia Logo Design

Virtually every new Virginia organization knows they require a logo, however few entrepreneurs fully realize the pivotal role their logo will make in their success, or the reason that one logo performs more effectively than another. A logo has a critical and long term impact on the financial success of a business, select the right one and it can make the door swing and cash register ring, go with the incorrect one and it will be a barrier and a hindrance for the life of an organization.

The logos presented in the ImageCo portfolio help Virginia businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs do not demand scrutiny, they can be comprehended in just a look.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and equally emotive at any scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design must be lasting and should feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle created for a Virginia coffee cafe and a coffee roaster.

Ferry Street Coffee Company

This startup coffee roaster and coffee shop were actually opening in an older section of the community and really wanted to cast a vintage tone without coming across as uninteresting or low energy. I accomplished each of the jobs by means of creating a symbol concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo style with a microscope slide as well as bacteria made for Virginia medical clinic.

Mid-Valley Pathology | Logo Design Project

Pathology is the science which analyzes the root causes and outcomes of diseases, especially the branch of healthcare that deals with the laboratory examination of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I remember where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be extremely literal with a design and to a point, this design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more attention grabbing and more meaningful.

logo layout with a jumping green frog designed for a family enjoyable center in Virginia.

Cool Springs | Retail Branding Project

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a trail, a stream, as well as a tree - made for Virginia traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector because travel photographers tend not to capture locations or things but instead reveal emotional experiences by means of the images they capture. The idea behind this logo concept was to use negative space to communicate more than what was visible upon first view, which I think is representative of most professional photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I tried to do something similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Virginia logo design but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Virginia logo layout with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design Project

The bulk of business logo design jobs that I take on I honestly enjoy and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the client, while he loved the concept, didn’t care for my choice of birds. This particular guy seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his scorn for this specific type of sea bird.

When I turn a concept over to a customer I urge all of them to share it with colleagues and family members as well as with folks that they don’t even know so as to get impartial judgements on the worthiness of a concept. Fortunately, he shared it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world given that the people that have a tendency to hire an expert to create their logo comprehend how vital a logo design is for their business so they are way more invested in the result. Every logo job has it’s portion of difficulties, however the largest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Virginia book author

Red Panda Publishers | Logo Design Project

The book spine is a thin parcel of real estate to work with, but it really is the most essential part of a printed book since it is in most cases the primary thing a person sees in the book shop. With regard to a publisher, it’s the optimal opportunity that they will likely ever get to publicize their label and get their logo design in front of the individuals that buy actual books. This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design Project

Airlines come and depart but it seems that in many cases one of the items consumers often tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of flight and it was certainly a success.

 Virginia logo design used for marketing and also a tag design for Vintage Situation features an old font layout.

Vintage Case | Logo Design Project

Vintage case specialized in brand new cases for music instruments, that looked to be vintage cases. For this custom logo design I sought to come up with a logo that had a fluid vintage feel to it and could be utilized for every thing from a web site to a label on brand new cases that seemed like they were from a different generation.

Logo design produced for an orthodontist in Virginia, layout consist of an arc with lines converging via it to suggest steel braces.

Kujak Orthodontics | Logo Design Project

Dentistry logo designs can easily be one of the most challenging and difficult logo design jobs due to the fact that it appears that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to company marketing, if restaurants approached their branding in the exact same way dentists do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession. I really really love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on. Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.
William McNally logo made for a household nonprofit, the logo design features 4 characters startled in height to represent a family with in the style.

William McNally | Logo Design Project

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to project. The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize specifically how people should think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself will never have the likelihood to be comprehended.
Logo layout developed for a hair style studio including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that communicated a sense of calmness and elegance for their new hair salon. I created a concept which did not go the obvious route of designing merely a stylized orchid but rather created a logo design which implied an orchid in the pattern of a swirl featured in to the letter O in the name and by putting emphasis on the logo design along with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a logo is in most cases the wrong course and in this case, the design ended up not being about the flower but alternately laid the focus on the emotion that they wanted to project to their customers.
Arabian equine logo style created for a horse cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design Project

ImageCo crafted a unique logotype concept fashioned to illustrate the unique physical traits of the Arabian breed of equines. With a different head shape and high tail posture, the Arabian is one of the very most easily recognizable equine breeds in the world.
Las Coffee shop logo style a little dining establishment, layout consists of a modified script font which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design Project

Las Coffee shop logo style a small dining establishment, style includes a changed script font style which hovers above a team of elaborate lines as well as dots.

Logo design for a software application developer the design functions and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design Project

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in quite a few cases the significance behind a company logo is just as important as how it brands the organization it stands for.

Evolve logo style created for a Virginia interior developer, layout function a collection of red circles that converge and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design Project

Evolv Design is a Virginia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, collaborates, and oversees such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, location assessments, programming, investigation, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V as well as A in center of words progressed have been changed to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Virginia logo design assignment was undertaken for a leadership guide that assists business leaders to develop into more effective at managing people, expectations, and productivity.
A logo style including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was primed for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their used products to other sports enthusiasts.

I tailored their Virginia business logo design with an image that garners the interest of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.

Logo layout MQ farms, this logo layout has a field integrated right into the letter Q.

MQ Farms | Logo Design

The MQ farms emblem idea wasn’t really developed for an Virginia area farm it was really devised for a products broker, and this particular company logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to develop a graphic that projects self-confidence, financial success, and wealth.

 Virginia Logo design for a nonprofit, Transforming Point Solutions - the logo design feature for outwardly encountering arrow and the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where exactly the target is. Fortunately, in this case, I struck a bullseye with the 1st shot.

Logo design created for the use of a sign for the dining establishment (Brewgrrs), it is an ornate script typeface that is reminiscent of a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Branding

I have crafted quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to develop a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.