Annandale, Virginia Logo Design

Each and every new Annandale venture realizes that they require a logo, but few entrepreneurs fully understand the essential role their logo design can play in their success, or why one logo performs far better than another. A logo design has an immediate and lasting effect on the growth of a business, go with the right one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the longevity of an organization.

The logos included in the ImageCo portfolio help Annandale, Virginia companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos don’t demand contemplation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and equally emotive at any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo design needs to be ageless and should feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle developed for a Annandale, Virginia coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were launching in an old part of the community and really wanted to cast a retro atmosphere without appearing as stodgy or low energy. I achieved both of these tasks by means of creating a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo style with a microscope slide and bacteria designed for Annandale, Virginia clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and outcomes of diseases, mainly the field of medicine that works with the clinical assessment of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it represents very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more focus grabbing and more meaningful.

logo layout with a jumping eco-friendly frog created for a family members enjoyable facility in Annandale, Virginia.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to feature a few springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a mountain, a route, a stream, as well as a tree - created for Annandale, Virginia travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t capture locations or things but rather reveal emotional experiences by means of the images they capture. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I made an effort to do something comparable to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Annandale logo but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Annandale logo layout with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I seriously relish and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my customer, while he loved the concept, really did not care for my choice of birds. This particular man seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this specific type of sea bird.

When I turn a concept over to a customer I encourage them to share it with colleagues and family members as well as with people that they don’t even know so as to get objective assessments on the worthiness of a design. Fortunately, he shared it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world given that the people that are inclined to hire a professional to design their logo design realize how essential a logo is for their organization so they are much more invested in the final result. Every logo job possesses it’s allotment of hurdles, however the largest challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Annandale, Virginia book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it is the most necessary part of a printed book because it is in most cases the first thing a person sees in the book store. With regard to a publisher, it’s the absolute best opportunity that they will likely ever get to publicize their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many cases one of the items people often tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service based in LA and while I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to confering a feeling of air travel and it was certainly a victory.

 Annandale logo style utilized for marketing and a label layout for Vintage Instance includes an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that appeared to be older cases. For this brand concept I tried to come up with a logo that offered a fluid vintage feel to it and could be utilized for every thing from a web site to an insignia on brand new cases that appeared like they were from a different point in time.

Logo developed for an orthodontist in Annandale, Virginia, layout include an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo design jobs due to the fact that it seems that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to small business advertising, if restaurants approached their advertising in the exact same way dental offices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo design includes 4 personalities staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design which conveyed that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain how people ought to think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that describes itself won’t have the opportunity to be understood.

Logo style produced for a hair design workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which communicated an atmosphere of calmness and elegance for their new hair studio. I created a concept that did not go the obvious direction of designing merely a stylized orchid but instead crafted a company logo which suggested a flower in the formation of a swirl blended in to the letter O in the title and by putting attention on the logo design along with the silhouette of a hummingbird floating over the image itself. The obvious path in designing a business logo is oftentimes the incorrect path and in this case, the design ended up not being about the orchid but alternately put the focus on the perception that they really wanted to project to their patrons.

Arabian steed logo style produced for a steed ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind creative logo design fashioned to embody the unique physical traits of the Arabian kind of horses. By having an unique head shape and higher tail posture, the Arabian is one of the highly quite easily recognizable equine lineages in the whole world.

Las Cafe logo design a small dining establishment, design includes a modified manuscript font which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, layout contains a customized script font style which floats above a group of ornate lines and also dots.

Logo style for a software designer the layout features and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the owner of the company and in quite a few cases the significance supporting a logo is equally as important as how it brands the enterprise it stands for.

Advance logo layout created for a Annandale, Virginia interior designer, layout function a series of red circles that converge and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Annandale, Virginia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, collaborates, and manages such ventures. Interior design is a multifaceted profession that includes conceptual development, space planning, location assessments, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and also A in center of the word progressed have actually been customized to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Annandale, Virginia logo design assignment was carried out for a management coach that helps business leaders to become more efficient at overseeing people, expectations, and productivity.
A logo design including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was primed for an outdoor sporting store that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their previously owned items to other sports enthusiasts. I created their Annandale logo design dsign using an illustration that garners the interest of vehicles and projects an image that wakens the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really designed for an Annandale, Virginia regional farm it was actually designed for a commodities broker, and this particular trademark was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to design a brand mark that projected esteem, effectiveness, and prosperity.

 Annandale Logo design for a nonprofit, Turning Factor Solutions - the logo style function for ostensibly dealing with arrow and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where the target is. Thankfully, in this particular case, I struck a bullseye with the very first shot.

Logo design made for using a sign for the restaurant (Brewgrrs), it is a luxuriant script font that is reminiscent of a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked closely with the owner to produce a business logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.