Acute Care 360 ImageCo, Blacksburg, Virginia, VA,

ImageCo, Blacksburg, Virginia, VA,

Evolv Design logo designed by ImageCo, Blacksburg, Virginia, VA,

Red Panda Publishers logo designed by ImageCo, Blacksburg, Virginia, VA,

Blacksburg, Virginia, VA,

ImageCo, Blacksburg, Virginia, VA,
ImageCo, Blacksburg, Virginia, VA,

Mid Valley Pathology logo designed by ImageCo, Blacksburg, Virginia, VA,

FSA OK logo designed by ImageCo, Blacksburg, Virginia, VA,

Emerald Heights logo designed by ImageCo, Blacksburg, Virginia, VA,

Club Sapphire logo designed by ImageCo, Blacksburg, Virginia, VA,

Downtown Dogs logo designed by ImageCo, Blacksburg, Virginia, VA,

School board logo designed by ImageCo, Blacksburg, Virginia, VA,

Ferry Street Coffee Company logo designed by ImageCo, Blacksburg, Virginia, VA,

Stoney Forensic logo designed by ImageCo, Blacksburg, Virginia, VA,

Smart kernels logo designed by ImageCo, Blacksburg, Virginia, VA,

TIPS ON PICKING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design agency offers a money back guarantee try to keep in mind that they can’t refund the amount of time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a design firm can only be judged by the quality of their portfolio, if the work in their portfolio does not feature actual examples odds are they will not be able to produce a quality logo design.

VISION

A logo’s goal is to be recognized and remembered, and it’s goal is to echo your unique vision for your business. If a designer is not focused on fulfilling your vision, the thing they are actually focused on is how soon they will get paid.

Blacksburg LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs establish unforgettable brands. We’ve done logo design work for ranchers, schools, diamond miners, party planners, restaurants, retailers, and virtually every other kind of business you can imagine. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every branding project as if it will be utilized as an electric sign. As a result of our sign first approach our identity designs can, and have been employed in everything from fashion labels to electrical signs. Our sign first method guarantees that our logo designs are equally effective whether they are used in television commercials or website applications, they are consistently recognizable, comprehended, and always remembered no matter of size or purpose.

American Made ★ Design

The one difference that seriously sets ImageCo apart from other design companies that you might have come across online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are retained to do, we perform ourselves. No matter the kind of design project we accept, logo design, web site, trade show exhibition, or electric sign, we do not, and never will contract out our customer’s work to companies based outside the United States. Whenever you call us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not a middleman that increases the cost of your design project and dictates the terms of how we conduct business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

It’s likely that every new Blacksburg entrepreneur understands that they need a logo, but few start ups thoroughly grasp the essential role their business logo will play in their financial success, or the reason that one business logo functions more effectively than another. A logo design has an instant and long-term effect on the success of a company, select the right one and it will make the door swing and cash register ring, select the incorrect one and it can be an obstacle and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help Blacksburg companies prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t need deliberation, they can be comprehended in just a glance.
  2. Scalability: from clothing labels to posters a scalable logo design will stay legible and just as emotive at every size.
  3. Versatility: logos which function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or organization they brand.
  5. Relevance: a business logo should be lasting and will feel equally relevant today, tomorrow, and twenty years from today.

understanding branding

Brand – It’s a verb as well as a noun, it is an identifying mark and also the process of denoting something to ensure that it can be identified, its genesis comes from the brand branded onto animals. Today a brand symbolizes virtually anything with a motive, regardless if it be revenue or political parties, a brand is an inherent aspect of defining the worth of something in the consumer’s mind.

Branding – Is kind of like advertising and marketing’s attractive sister, they are both from the exact same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a target audience, it’s goal is to create an image that the target market will likely identify with.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When a person states the names Lamborghini or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and that is what makes individuals want those brands. Brand image is why individuals buy specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you look back at the history of most branding firms you’ll discover that they are often re-branded advertising and marketing firms. When a person states they are in advertising and marketing many people will likely have a preconceived notion about what they do. But when a person says “I’m in branding”… it just seems more impressive, maybe it’s due to the fact that the majority of people do not fully understand what it implies to be in branding so it comes off as more mysterious and attractive.

Brand Identity – Is a comprehensive term that describes the visual elements of a product or business that affect view points. This mostly includes the name, the logo, the packaging, the different colors used however can additionally include sound, lights, texture, signs, actually anything that can be seen, felt or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that focuses on a type of visual design that helps shape the perception of a business, a product or a company. Brand identity designers produce logo designs, sign designs, packaging, and collateral material such as business cards, stationery, as well as brochures. Some identity designers also develop websites and user interfaces. The necessary duty of a brand identity designer is to develop the visual cues and an emotional tone with the objective of affecting actions, end results and also perceptions.

Featured signs/logos

Retro logo layout of a bicycle created for a Blacksburg coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening in an older part of town and wanted to cast a retro vibe without appearing as uninteresting or low energy. I achieved both of these jobs via designing a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo layout with a microscopic lense slide as well as germs designed for Blacksburg clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and effects of diseases, especially the branch of healthcare which deals with the clinical examination of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be overly literal with a concept and to a point, this design approaches the company it serves fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and even more memorable.

logo design with a leaping environment-friendly frog designed for a household fun facility in Blacksburg.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to include a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, and also a tree - created for Blacksburg traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot locations or things but rather reveal emotional experiences by means of the pictures they record. The idea behind this logo design was to make use of negative space to convey more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I made an effort to do something comparable to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Blacksburg logo but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Blacksburg logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I truly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my client, even though he liked the concept, really did not care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this particular breed of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with friends and family members as well as with folks that they don’t actually know so as to get impartial point of views on the merit of a concept. Fortunately, he talked about it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a weird creature in the design world given that the people that have a tendency to hire a professional to create their logo design recognize how crucial a logo is for their organization so they are much more invested in the final result. Every logo job has it’s portion of difficulties, however the biggest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Blacksburg publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it is the most critical part of a published book considering that it is in most cases the initial thing a person views in the bookstore. Regarding a publisher, it’s the opportunity that they will ever have to advertise their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many occurrences one of the items consumers usually tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service based in LA and while I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of airline flight and it was undoubtedly a victory.

 Blacksburg logo layout made use of for marketing as well as a label style for Vintage Instance includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which seemed to be much older cases. For this logo design I sought to come up with a logo that had a fluid vintage feel to it and could be used for every thing from a web site to an insignia on brand new cases that looked like they were from another era.

Logo created for an orthodontist in Blacksburg, layout include an arc with lines intersecting through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo jobs because it appears that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to business marketing, if dining establishments approached their branding in the exact same way dentists do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo design includes 4 personalities surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe how individuals should think or feel they don’t understand the purpose of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo design created for a Blacksburg hair design studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that communicated a spirit of serenity and elegance for their new hair studio. I came up with a concept that didn’t go the obvious course of crafting merely a stylized orchid but rather created a logo design which implied an orchid in the pattern of a swirl blended into the letter O in the name and by putting attention on the logo design using the figure of a hummingbird hovering above the logo itself. The obvious path in designing a company logo is oftentimes the incorrect route and in this case, the design ended up not being about the orchid but alternately put the focus on the feeling that they really wanted to transmit to their customers.

Arabian horse logo style created for a horse cattle ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind creative logo concept customized to display the unique physical traits of the Arabian pedigree of horses. By having an identifiable head form and high tail carriage, the Arabian is one of the very most easily recognizable horse types in the whole world.

Las Cafe, A Blacksburg restaurant logo style a tiny dining establishment, layout consists of a changed script typeface which floats over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, layout consists of a changed manuscript typeface which hovers over a team of ornate lines and dots.

Logo style for a software application programmer the style features and legendary Blacksburg aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in many cases the significance supporting a logo is equally as important as how it serves the company it represents.

Advance logo style created for a Blacksburgindoor designer, design function a series of red circles that converge as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Blacksburg interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, coordinates, and manages such projects. Interior design is a diverse profession that involves conceptual development, area planning, site assessments, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions in Blacksburg, the personalities for letter V as well as A in middle of words advanced have actually been modified to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Blacksburg logo design job was performed for a leadership specialist that helps business professionals to develop into more effective at managing people, expectations, and profitability.

A Blacksburg business logo style including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was primed for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a spot to market their used equipment to other sports enthusiasts.

I designed their Blacksburg logo design using an illustration which garners the attention of traffic and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.

Logo layout MQ ranches, this Blacksburg company logo layout has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually composed for an Blacksburg regional farm it was in reality created for an investments broker, and this particular company logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make an identity that projects confidence, effectiveness, and affluence.

 Blacksburg Logo design for a nonprofit, Turning Point Solutions - the logo style feature for outwardly encountering arrowhead and the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where the target is. Thankfully, in this particular case, I hit a bullseye with the 1st try.

Logo design developed for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate script typeface that is evocative a renowned Blacksburg sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to produce a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Blacksburg, Virginia, VA,
Logo designed by ImageCo, Blacksburg, Virginia, VA,
Logo designed by ImageCo, Blacksburg, Virginia, VA,
Logo designed by ImageCo, Blacksburg, Virginia, VA,
Electrical sign design for Blacksburg restaurnat designed by Blacksburg Sign Company
Blacksburg logo design and brand identity design for Blacksburg retailers
Logo designed by ImageCo, Blacksburg, Virginia, VA,
Logo designed by ImageCo, Blacksburg, Virginia, VA,
Logo designed by ImageCo, Blacksburg, Virginia, VA,
Logo designed by ImageCo, Blacksburg, Virginia, VA,
Logo designed by ImageCo, Blacksburg, Virginia, VA,

Logo designed by ImageCo, Blacksburg, Virginia, VA,

Logo designed by ImageCo, Blacksburg, Virginia, VA,

Logo designed by ImageCo, Blacksburg, Virginia, VA,

Logo designed by ImageCo, Blacksburg, Virginia, VA,

Logo designed by ImageCo, Blacksburg, Virginia, VA,
Logo designed by ImageCo, Blacksburg, Virginia, VA,
Logo designed by ImageCo, Blacksburg, Virginia, VA,
Logo designed by ImageCo, Blacksburg, Virginia, VA,
Logo designed by ImageCo, Blacksburg, Virginia, VA,
Logo designed by ImageCo, Blacksburg, Virginia, VA,
Logo designed by ImageCo, Blacksburg, Virginia, VA,
Logo designed by ImageCo, Blacksburg, Virginia, VA,
Logo designed by ImageCo, Blacksburg, Virginia, VA,
Logo designed by ImageCo, Blacksburg, Virginia, VA,