Burke, Virginia Logo Design

Each and every new Burke business realizes that they are in need of a logo, however few new business owners entirely understand the key role their logo design will perform in their financial success, or why one logo design functions far better than another. A business logo has an instant and long term effect on the prosperity of a business, pick the correct one and it can make the door swing and phone ring, choose the wrong one and it can be an obstacle and an impediment for the life span of a business.

The logos featured in the ImageCo portfolio help Burke, Virginia companies succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these five things in common.

  1. Simplicity: simple logo designs don’t require scrutiny, they can be realized in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and just as emotive at every scale.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a company logo should be ageless and will feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bike created for a Burke, Virginia coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were launching in an older part of town and hoped to project a vintage vibe without coming across as uninteresting or low energy. I fulfilled both tasks by designing a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo layout with a microscope slide and also bacteria designed for Burke, Virginia medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and consequences of diseases, especially the branch of healthcare that deals with the clinical evaluation of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Usually I try not to be extremely literal with a design and to a degree, this design approaches the company it serves very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more focus grabbing and even more meaningful.

logo design with a jumping environment-friendly frog developed for a family enjoyable center in Burke, Virginia.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a hill, a path, a stream, and a tree - made for Burke, Virginia travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession due to the fact that travel photographers don’t shoot places or things but rather convey emotional journeys through the images they record. The thought behind this logo composition was to utilize negative space to project more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I tried to do something much the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Burke logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Burke logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I genuinely savor and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the client, even though he liked the concept, really did not care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his aversion for this particular type of sea bird.

When I turn a design over to a customer I urge them to talk about it with colleagues and family members as well as with individuals that they don’t even know so as to get neutral point of views on the merit of a design. Fortunately, he talked about it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world because the people that have a tendency to hire a professional to design their logo understand how important a logo is for their company so they are way more vested in the end result. Every logo design project has it’s portion of obstacles, but the biggest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Burke, Virginia publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it really is the most necessary part of a published book because it is ordinarily the first thing a person views in the book shop. For a publisher, it’s the optimal opportunity they will likely ever have to spotlight their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many occurrences 1 of the traits individuals often tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline located in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of flight and it was definitely a victory.

 Burke logo design utilized for advertising as well as a label design for Vintage Situation features an antiquated typeface design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which looked to be vintage cases. For this brand design I sought to come up with a logo that offered a fluid nostalgic feel to it and could easily be used for anything from a web page to an insignia on brand new cases that seemed like they were from a different point in time.

Logo produced for an orthodontist in Burke, Virginia, style consist of an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo jobs because it seems that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to small business advertising, if dining establishments approached their branding in the very same way dental practitioners do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really really love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo design includes 4 characters surprised in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo which conveyed that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize precisely how people should think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo style developed for a hair layout workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that related a sense of simplicity and connection for their new hair studio. I created a concept that did not go the obvious path of crafting merely a stylized orchid but rather created a business logo that suggested an orchid in the formation of a swirl blended in to the letter O in the name and by putting emphasis on the concept along with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is more often than not the wrong course and in this case, the design ended up not being about the flower but alternately placed the focus on the perception that they wanted to transmit to their clients.

Arabian steed logo layout created for a horse cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind creative logo concept tailored to display the unique physical traits of the Arabian type of equines. With a distinctive head shape and high tail carriage, the Arabian is one of the highly easily identifiable horse breeds in the entire world.

Las Cafe logo design a little dining establishment, style includes a changed manuscript typeface which hovers over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, design consists of a modified manuscript font style which hovers above a team of ornate lines and dots.

Logo design for a software program programmer the layout functions and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it meant something to the owner of the business and in quite a few cases the symbolism supporting a business logo is equally as important as how it brands the enterprise it stands for.

Advance logo layout developed for a Burke, Virginia indoor designer, style function a collection of red circles that intersect as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Burke, Virginia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, collaborates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, location inspections, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word advanced have actually been customized to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Burke, Virginia logo design job was performed for a management specialist that assists business leaders to develop into more successful at managing people, expectations, and productivity.
A logo layout featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was prepared for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a place to sell their secondhand items to other sports enthusiasts. I designed their Burke logo dsign with an image that seizes the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually produced for an Burke, Virginia regional farm it was really created for an investments broker, and this company was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to produce a graphic that projects self-confidence, financial success, and affluence.

 Burke Logo design for a not-for-profit, Turning Point Solutions - the logo style function for outwardly encountering arrow and also the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where the target is. Fortunately, in this particular instance, I struck a bullseye with the first try.

Logo developed for using an indicator for the dining establishment (Brewgrrs), it is an ornate script font style that is evocative a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to create a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.