Burke Logo Design

Virtually every new Burke venture realizes that they need a logo, however few new business owners fully are aware of the essential role their logo design can perform in their financial success, or precisely why one business logo functions better than another. A logo has an immediate and sustaining impact on the financial success of a company, pick the correct one and it will make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the longevity of a business. The logos featured in the ImageCo portfolio help Burke businesses succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t demand scrutiny, they can be comprehended in just a look.
  2. Scalability: from business cards to posters a scalable logo will remain legible and just as emotive at every dimension.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a company logo must be lasting and should feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bike created for a Burke coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually launching in an old part of town and really wanted to cast a nostalgic feel without appearing as stodgy or low energy. I fulfilled both tasks by means of developing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo design with a microscopic lense slide and also germs developed for Burke medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and outcomes of diseases, mainly the field of medicine which works with the laboratory examination of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be excessively literal with a design and to a degree, this specific design approaches the company it serves rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more interest grabbing and more unforgettable.

logo layout with a leaping eco-friendly frog designed for a family members fun facility in Burke.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to include a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a trail, a stream, and also a tree - developed for Burke travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality because travel photographers tend not to shoot locations or things but instead project emotional journeys through the photos they record. The thought behind this logo design was to make use of negative space to convey more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I attempted to do something the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Burke logo but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 Burke logo style with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I genuinely enjoy and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the customer, even though he liked the concept, really did not care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this specific variety of sea bird.

When I turn a design over to a customer I encourage them to share it with colleagues and family as well as with individuals that they don’t even know so as to get unprejudiced opinions on the worthiness of a concept. Fortunately, he talked about it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world because the people that have a tendency to hire a professional to design their business logo recognize how important a logo is for their company so they are much more vested in the outcome. Every logo project possesses it’s portion of challenges, however the biggest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, style for Burke book author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it really is the most essential part of a printed book because it is usually the very first thing a person sees in the book store. With respect to a publishing company, it’s the optimal opportunity that they will likely ever have to publicize their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many occurrences 1 of the aspects consumers often tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of air travel and it was surely a winner.

 Burke logo style made use of for advertising and also a label design for Vintage Instance includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which appeared to be antique cases. For this custom logo concept I sought to come up with a logo that possessed a fluid retro feel to it and could be utilized for anything from a web page to a label on brand new cases that seemed like they were from a different generation.

Logo design developed for an orthodontist in Burke, layout include an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo jobs considering that it seems that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to company branding, if dining establishments approached their advertising in the exact same way dental professionals do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo design includes 4 characters surprised in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain exactly how individuals ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the opportunity to be understood.

Logo design produced for a hair design workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that carried a feeling of contentment and elegance for their new hair salon. I came up with a design that didn’t go the obvious route of designing just a stylized orchid but alternatively delivered a logo that suggested an orchid in the formation of a swirl incorporated into the letter O in the name and by placing attention on the logo design along with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a company logo is frequently the wrong course and in this case, the design ended up not being about the flower but instead put the importance on the emotion that they wanted to forecast to their customers.

Arabian horse logo design developed for an equine ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original logotype design fashioned to symbolize the unique physical traits of the Arabian kind of horses. With a different head form and high tail posture, the Arabian is one of the most immediately identifiable horse types in the entire world.

Las Coffee shop logo design a little dining establishment, design includes a changed manuscript font style which floats over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, design includes a customized manuscript font which hovers over a team of elaborate lines and also dots.

Logo layout for a software developer the design features as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in quite a few cases the symbolism supporting a business logo is just as important as how it brands the organization it stands for.

Evolve logo style created for a Burke indoor designer, layout feature a series of red circles that intersect as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Burke interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, site inspections, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word progressed have been customized to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Burke logo design assignment was performed for a leadership guide that aids business leaders to become more successful at overseeing people, expectations, and profitability.

A logo style featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was prepared for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a spot to sell off their pre-owned products to other sports enthusiasts. I tailored their Burke business logo dsign utilizing an image that pulls in the attention of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really produced for an Burke area farm it was in reality designed for a commodities broker, and this logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design an identity that projected trust, success, and wealth.
Logo developed for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is similar to a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the proprietor to develop a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.