Burke, Virginia Logo Design

Each and every new Burke business professional understands that they are in need of a logo, but few new business owners thoroughly comprehend the crucial role their logo can play in their becoming successful, or precisely why one logo works far better than another. A company logo has an instant and long-term effect on the prosperity of a business, select the right one and it can make the door swing and cash register ring, go with the wrong one and it will be an obstacle and an impediment for the life span of a company.

The logos presented in the ImageCo portfolio help Burke, Virginia businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos don’t demand contemplation, they can be grasped in just a glimpse.
  2. Scalability: from labels to posters a scalable business logo will be legible and equally emotive at any scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design needs to be enduring and should feel as relevant today, tomorrow, and thirty years from today.
Retro logo design of a bike developed for a Burke, Virginia coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were launching in an older part of the city and hoped to visualize a retro atmosphere without coming across as monotonous or low energy. I accomplished both of these tasks by means of creating a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo design with a microscope slide and germs designed for Burke, Virginia medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and effects of diseases, especially the field of medicine that deals with the clinical examination of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I recollect in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and a lot more memorable.

logo style with a leaping eco-friendly frog designed for a family members enjoyable center in Burke, Virginia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for physicians, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to include a few springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo including a flock of birds, a mountain, a trail, a stream, as well as a tree - created for Burke, Virginia traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers don’t capture locations or things but instead convey emotional journeys by means of the pictures they capture. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon initial view, which I think is representative of most professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I made an effort to do something similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Burke logo but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Burke logo layout with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I honestly relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the customer, even though he liked the concept, really did not care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this specific variety of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with friends and colleagues and family members as well as with people that they don’t even know so as to get objective assessments on the value of a design. Fortunately, he talked about it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world because the people that are inclined to hire an expert to create their logo understand how vital a logo is for their company so they are much more invested in the end result. Every logo job possesses it’s portion of obstacles, however the greatest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Burke, Virginia publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it is the most critical part of a published book given that it is ordinarily the primary thing a person sees in the bookstore. With regard to a publishing company, it’s the optimal opportunity they will likely ever get to promote their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many instances 1 of the traits individuals tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service located in LA and while I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a good sense of flight and it was definitely a winner.

 Burke logo style made use of for advertising and marketing and a label design for Vintage Instance includes an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be vintage cases. For this custom logo concept I attempted to come up with a logo that provided a fluid nostalgic feel to it and could be used for everything from a web page to an insignia on brand new cases that seemed like they were from a different era.

Logo design created for an orthodontist in Burke, Virginia, layout consist of an arc with lines converging with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo jobs due to the fact that it appears that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to company branding, if dining establishments approached their branding in the exact same way dental practices do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental logos because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo design features 4 characters staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo which conveyed that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain exactly how individuals should think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that explains itself will never have the opportunity to be understood.

Logo style developed for a hair style workshop featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which communicated a feeling of peace and connection for their new hair salon. I came up with a design that didn’t go the obvious direction of creating simply a stylized orchid but alternatively delivered a company logo that implied an orchid in the formation of a swirl blended into the letter O in the name and by putting attention on the logo design with the figure of a hummingbird hovering over the image itself. The obvious path in creating a company logo is more often than not the incorrect route and in this case, the design ended up not being about the flower but alternately placed the importance on the feeling that they really wanted to transmit to their customers.

Arabian horse logo style produced for a horse ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed an original business logo design styled to display the unique physical traits of the Arabian type of equines. With an identifiable head shape and higher tail carriage, the Arabian is one of the highly immediately recognizable equine types in the whole world.

Las Coffee shop logo layout a tiny dining establishment, style consists of a customized manuscript typeface which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, layout includes a modified script font which hovers over a group of ornate lines and dots.

Logo style for a software program designer the layout attributes and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in many cases the substance supporting a logo design is equally as important as how it brands the business it stands for.

Evolve logo style developed for a Burke, Virginia indoor designer, style attribute a series of red circles that converge and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Burke, Virginia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, coordinates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, location examinations, programming, study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the characters for letter V and A in center of the word advanced have been modified to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Burke, Virginia logo design project was done for a leadership specialist that enables business leaders to develop into more effective at handling people, expectations, and productivity.
A logo design including a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was ready for an outdoor sporting store that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a place to sell off their used goods to other sports enthusiasts. I tailored their Burke logo dsign along with an illustration which captures the interest of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually created for an Burke, Virginia regional farm it was in reality devised for a products broker, and this particular logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate a graphic that projects assurance, success, and wealth.

 Burke Logo design for a not-for-profit, Turning Factor Solutions - the logo layout attribute for externally facing arrow and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where exactly the target is. Luckily, in this instance, I struck a bullseye with the very first try.

Logo created for using an indication for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to design a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.