Chester Logo Design

Virtually every new Chester company understands that they need a logo, but few new business owners entirely realize the pivotal role their company logo will make in their success, or precisely why one business logo performs better than another. A business logo has a critical and long-term influence on the financial success of a company, go with the right one and it can make the door swing and phone ring, select the incorrect one and it can be an obstacle and an impediment for the life of a business. The logos featured in the ImageCo portfolio help Chester businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not demand consideration, they can be understood in just a look.
  2. Scalability: from business cards to posters a scalable logo will be legible and just as emotive at every scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo must be timeless and should feel relevant today, tomorrow, and forty years from today.

Retro logo design of a bike developed for a Chester coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening in an old section of town and hoped to cast a nostalgic tone without coming across as uninteresting or low energy. I fulfilled the two jobs by designing a symbol design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide and also bacteria designed for Chester medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and outcomes of diseases, especially the field of medicine that deals with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more attention grabbing and more memorable.

logo style with a leaping environment-friendly frog designed for a household enjoyable facility in Chester.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to include a couple springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, and a tree - designed for Chester traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot places or things but rather convey emotional experiences through the images they capture. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of most good photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be communicated with just words. I made an effort to do something comparable to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Chester logo design but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Chester logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the client, even though he loved the concept, really did not care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this specific kind of sea bird.

When I turn a design over to a client I encourage all of them to share it with friends and colleagues and family members as well as with other people that they don’t even know so as to get honest judgements on the merit of a design concept. Fortunately, he shared it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world because the people that tend to hire an expert to create their business logo recognize how crucial a logo design is for their company so they are much more vested in the result. Every logo design job has it’s portion of obstacles, but the biggest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Chester book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it really is the most critical part of a printed book considering that it is in most cases the very first thing a person sees in the book store. With respect to a publishing company, it’s the absolute best opportunity that they will likely ever have to publicize their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many occurrences 1 of the traits consumers tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of air travel and it was definitely a success.

 Chester logo layout utilized for advertising and marketing and a label layout for Vintage Situation features an old typeface style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that appeared to be vintage cases. For this business logo concept I sought to come up with a logo that offered a fluid nostalgic feel to it and could easily be utilized for anything from a website to a label on brand new cases that appeared like they were from a different point in time.

Logo produced for an orthodontist in Chester, style include an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo jobs considering that it appears that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to business branding, if restaurants approached their advertising in the exact same way dental practices do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo includes 4 personalities surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize how people ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself will never have the chance to be comprehended.

Logo layout created for a hair style workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which projected a feeling of tranquility and elegance for their new hair salon. I created a concept which didn’t go the obvious route of creating just a stylized orchid but instead crafted a logo design which suggested an orchid in the formation of a swirl integrated in to the letter O in the name and by putting attention on the logo design with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a company logo is in most cases the incorrect course and in this case, the design ended up not being about the orchid but instead laid the attention on the emotion that they really wanted to project to their customers.

Arabian steed logo style produced for a horse cattle ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique business logo concept tailored to manifest the unique physical traits of the Arabian breed of equines. By having an unique head shape and higher tail carriage, the Arabian is one of the very most easily recognizable equine breeds in the whole world.

Las Cafe logo style a little dining establishment, layout contains a customized script font style which floats over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, layout includes a customized manuscript font style which hovers above a team of ornate lines as well as dots.

Logo design for a software programmer the style features and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in many cases the symbolism supporting a logo design is just as important as how it serves the organization it represents.

Develop logo style created for a Chester interior developer, design function a series of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chester interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, coordinates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, location evaluations, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V as well as A in middle of words progressed have actually been modified to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Chester logo design assignment was performed for a management consultant that aids business professionals to develop into more efficient at overseeing people, expectations, and productivity.

A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market was primed for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a location to sell off their pre-owned goods to other sports enthusiasts. I tailored their Chester business logo dsign utilizing an illustration which garners the interest of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo layout has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really produced for an Chester area farm it was actually developed for a commodities broker, and this logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to make a graphic that projects self-assurance, financial success, and wealth.
Logo made for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate script typeface that is reminiscent of a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the owner to design a logo design which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.