Dale City, Virginia Logo Design

Every new Dale City company knows they are in need of a logo, however few entrepreneurs fully are aware of the vital role their business logo will make in their financial success, or the reason that one logo design works better than another. A logo has a critical and lasting impact on the growth of a company, select the correct one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the longevity of a business.

The logos presented in the ImageCo portfolio help Dale City, Virginia companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos don’t require scrutiny, they can be realized in just a look.
  2. Scalability: from business cards to signboards a scalable logo will be legible and equally emotive at any scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a logo design must be lasting and will feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bike created for a Dale City, Virginia coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were opening up in an older part of town and really wanted to visualize an old-fashioned feel without coming across as stodgy or low energy. I fulfilled both tasks by creating a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo style with a microscope slide as well as bacteria created for Dale City, Virginia clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and consequences of diseases, especially the branch of healthcare which works with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Usually I try not to be excessively literal with a concept and to a point, this design approaches the company it represents very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more attention grabbing and much more memorable.

logo style with a jumping green frog designed for a family fun facility in Dale City, Virginia.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to integrate a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a flock of birds, a hill, a trail, a stream, and a tree - developed for Dale City, Virginia traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t shoot locations or things but instead project emotional journeys by means of the pictures they capture. The idea behind this logo design was to use negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I made an effort to do something comparable to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Dale City logo but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Dale City logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I really savor and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the customer, while he loved the concept, didn’t care for my choice of birds. This particular man seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this particular type of sea bird.

When I turn a design over to a client I encourage them to talk about it with colleagues and family as well as with individuals that they don’t actually know so as to get unprejudiced assessments on the value of a concept. Fortunately, he discussed it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world because the people that have a tendency to hire an expert to design their logo design understand how important a logo is for their organization so they are much more vested in the result. Every logo job has it’s allotment of challenges, however the most significant challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Dale City, Virginia book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it really is the most crucial part of a published book because it is in most cases the first thing a person views in the book store. Regarding a publishing company, it’s the optimal opportunity they will ever get to advertise their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many occurrences one of the things people usually tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of airline flight and it was certainly a victory.

 Dale City logo layout used for marketing and also a tag layout for Vintage Case features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be much older cases. For this brand design I attempted to come up with a logo that had a fluid vintage feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in Dale City, Virginia, design include an arc with lines intersecting through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design projects because it appears that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to company marketing, if restaurants approached their advertising in the same way dental professionals do every one of their logo designs would be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually enjoy doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo features 4 personalities staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate specifically how individuals should think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the likelihood to be comprehended.

Logo style developed for a hair design workshop including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that projected a spirit of serenity and class for their new hair studio. I came up with a concept which did not go the obvious direction of creating just a stylized orchid but rather delivered a logo design that implied a flower in the pattern of a swirl blended into the letter O in the name and by placing attention on the concept with the silhouette of a hummingbird floating over the image itself. The obvious path in designing a logo design is more often than not the incorrect path and in this case, the design ended up not being about the orchid but instead laid the importance on the perception that they wanted to project to their clients.

Arabian steed logo layout produced for a horse ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct creative logo design customized to manifest the unique physical traits of the Arabian kind of equines. With an unique head form and high tail carriage, the Arabian is one of the most easily identifiable horse lineages in the entire world.

Las Cafe logo style a tiny restaurant, design consists of a customized script font style which floats above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, design consists of a customized script typeface which floats above a group of elaborate lines and also dots.

Logo layout for a software designer the design functions and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in quite a few cases the symbolism supporting a business logo is equally as important as how it serves the business it stands for.

Progress logo design created for a Dale City, Virginia interior developer, layout function a series of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Dale City, Virginia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and manages such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site examinations, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word progressed have actually been modified to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Dale City, Virginia logo design assignment was completed for a management coach that assists business leaders to develop into more successful at supervising people, expectations, and profitability.
A logo style featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market was primed for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a location to sell off their used equipment to other sports enthusiasts. I designed their Dale City logo dsign along with a graphic which garners the attention of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo layout has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really composed for an Dale City, Virginia area farm it was in reality developed for an investments broker, and this brand was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate an identity that projects assurance, success, and luxury.

 Dale City Logo design for a nonprofit, Transforming Point Solutions - the logo design attribute for ostensibly dealing with arrowhead as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where exactly the target is. Fortunately, in this particular case, I nailed a bullseye with the 1st go.

Logo design designed for using an indication for the restaurant (Brewgrrs), it is an elaborate script font that is reminiscent of a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the proprietor to create a logo design which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.