Dale City Logo Design

Every new Dale City organization realizes that they need a logo, but few entrepreneurs entirely comprehend the key role their logo will take in their success, or why one logo performs better than another. A logo has a critical and lasting effect on the growth of a company, pick the correct one and it will make the door swing and phone ring, go with the incorrect one and it can be a barrier and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Dale City businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not require scrutiny, they can be understood in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and just as emotive at any scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a company logo should be lasting and will feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bicycle created for a Dale City coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening up in an old part of the community and hoped to cast a vintage tone without appearing as monotonous or low energy. I accomplished both of these jobs by means of developing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo design with a microscopic lense slide and also bacteria designed for Dale City medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the triggers and effects of diseases, mainly the field of healthcare that works with the clinical examination of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more attention grabbing and more memorable.

logo design with a jumping green frog developed for a household enjoyable facility in Dale City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to feature a few springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a route, a stream, as well as a tree - developed for Dale City traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche area due to the fact that travel photographers don’t shoot locations or things but rather communicate emotional experiences by means of the photos they record. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon first view, which I think is representative of almost all professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be revealed with just words. I attempted to do something very similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Dale City logo but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Dale City logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I honestly savor and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the client, while he liked the concept, didn’t care for my choice of birds. This particular man genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this specific type of sea bird.

When I turn a concept over to a client I encourage them to talk about it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get unbiased viewpoints on the merit of a concept. Fortunately, he shared it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world because the people that are inclined to hire an expert to design their logo design comprehend how important a logo is for their organization so they are much more invested in the end result. Every logo project possesses it’s share of difficulties, but the biggest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Dale City publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, nevertheless it really is the most necessary part of a published book because it is ordinarily the very first thing a person sees in the book shop. Regarding a publisher, it’s the most ideal opportunity that they will likely ever have to promote their label and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many cases 1 of the aspects consumers tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of airline flight and it was surely a success.

 Dale City logo style used for advertising and marketing as well as a tag design for Vintage Case features an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be antique cases. For this logo concept I tried to come up with a logo that possessed a fluid vintage feel to it and could easily be used for anything from a web site to an insignia on brand new cases that looked like they were from another point in time.

Logo design produced for an orthodontist in Dale City, style consist of an arc with lines intersecting via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo jobs because it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to business advertising, if dining establishments approached their branding in the very same way dental practices do every one of their company logos would be a picture trying to explain something they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo design includes 4 characters staggered in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo that conveyed that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate specifically how individuals should think or feel they don’t understand the purpose of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo layout created for a hair layout workshop including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that conveyed a sense of serenity and elegance for their new hair salon. I created a design that didn’t go the obvious path of creating just a stylized orchid but alternatively created a logo which suggested a flower in the formation of a swirl featured into the letter O in the name and by placing emphasis on the logo design along with the figure of a hummingbird floating above the image itself. The obvious path in designing a company logo is more often than not the incorrect course and in this case, the design ended up not being about the flower but instead laid the focus on the perception that they really wanted to forecast to their customers.

Arabian equine logo design created for a horse ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct brand design styled to embody the unique physical traits of the Arabian breed of horses. With a different head shape and high tail posture, the Arabian is one of the very most easily recognizable equine breeds in the whole world.

Las Coffee shop logo design a small restaurant, design includes a changed manuscript font which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, layout contains a modified manuscript font which hovers above a group of luxuriant lines as well as dots.

Logo style for a software designer the design functions as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the company and in quite a few cases the symbolism behind a logo design is just as important as how it brands the company it stands for.

Progress logo layout produced for a Dale City indoor designer, design attribute a collection of red circles that intersect and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Dale City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, coordinates, and manages such projects. Interior design is a diverse profession that includes conceptual development, space planning, site evaluations, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V as well as A in center of words progressed have been customized to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Dale City logo design project was completed for a leadership consultant that assists business leaders to become more effective at overseeing people, expectations, and productivity.

A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market was ready for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a location to sell their pre-owned items to other sports enthusiasts. I tailored their Dale City logo dsign with an illustration that garners the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo layout has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really composed for an Dale City area farm it was in reality developed for a products broker, and this particular creative logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to produce a image that projects self-assurance, financial success, and wealth.
Logo designed for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is similar to a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the business owner to create a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.