Fairfax Logo Design

Each and every new Fairfax organization understands that they need a logo, however few entrepreneurs entirely understand the crucial role their logo can perform in their financial success, or the reason that one logo design functions more effectively than another. A logo has an instant and long-term influence on the prosperity of a business, select the right one and it will make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the longevity of a business. The logos featured in the ImageCo portfolio help Fairfax companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not require consideration, they can be understood in just a look.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo should be enduring and should feel relevant today, tomorrow, and 20 years from now.

Retro logo design of a bicycle produced for a Fairfax coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were launching in an old section of the area and really wanted to visualize a retro feel without coming across as monotonous or low energy. I achieved each of the jobs via developing a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and also bacteria developed for Fairfax medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and outcomes of diseases, especially the branch of healthcare that works with the laboratory assessment of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and more meaningful.

logo layout with a leaping green frog developed for a household enjoyable center in Fairfax.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to incorporate a some springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a trail, a stream, and also a tree - designed for Fairfax travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector because travel photographers tend not to shoot places or things but instead communicate emotional journeys by means of the photos they record. The idea behind this logo design was to utilize negative space to convey more than what was visible upon initial glance, which I think is representative of most good photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I attempted to do something comparable to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Fairfax logo but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Fairfax logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I genuinely relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the customer, while he loved the concept, didn’t care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his hatred for this specific type of sea bird.

When I turn a concept over to a client I urge them to share it with friends and family members as well as with other people that they don’t even know so as to get neutral assessments on the merit of a concept. Fortunately, he talked about it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world because the people that tend to hire an expert to design their business logo comprehend how crucial a logo is for their company so they are much more invested in the outcome. Every logo job has it’s portion of hurdles, however the most significant obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Fairfax book publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, yet it really is the most important part of a printed book given that it is usually the very first thing a person views in the book shop. With respect to a publishing company, it’s the absolute best opportunity that they will ever get to advertise their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many cases one of the traits folks usually tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service based in LA and although I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a good sense of airline flight and it was certainly a winner.

 Fairfax logo design used for advertising and a tag layout for Vintage Case features an antiquated font style design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that looked to be vintage cases. For this logo concept I attempted to come up with a logo that provided a fluid retro feel to it and could be utilized for every thing from a web site to a label on brand new cases that seemed like they were from another point in time.

Logo developed for an orthodontist in Fairfax, style include an arc with lines converging through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo design jobs due to the fact that it appears that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to small business branding, if dining establishments approached their branding in the very same way dental practices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo includes 4 personalities startled in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe precisely how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that describes itself won’t have the chance to be comprehended.

Logo layout created for a hair layout studio featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which conveyed an atmosphere of relaxation and elegance for their new hair salon. I created a design which didn’t go the obvious route of making merely a stylized orchid but instead crafted a business logo which implied a flower in the formation of a swirl integrated in to the letter O in the name and by putting emphasis on the concept with the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a logo is in most cases the wrong direction and in this case, the design ended up not being about the orchid but instead placed the importance on the perception that they really wanted to forecast to their patrons.

Arabian equine logo layout developed for an equine cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind business logo concept tailored to symbolize the unique physical traits of the Arabian type of horses. With a different head form and high tail carriage, the Arabian is one of the highly quite easily identifiable equine breeds in the whole world.

Las Cafe logo style a little restaurant, style includes a changed script font style which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, layout contains a modified manuscript font style which floats above a team of luxuriant lines as well as dots.

Logo layout for a software program developer the design features and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in quite a few cases the meaning supporting a logo is just as important as how it serves the business it represents.

Progress logo style produced for a Fairfax interior developer, style attribute a series of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fairfax interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, collaborates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, space planning, site examinations, programming, research study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and also A in middle of the word advanced have been modified to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Fairfax logo design job was completed for a management guide that enables business leaders to become more efficient at handling people, expectations, and profitability.

A logo layout including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was ready for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a place to sell their pre-owned products to other sports enthusiasts. I designed their Fairfax business logo dsign with an image that captures the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really created for an Fairfax area farm it was really designed for a commodities broker, and this creative logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create an identity that projects self-assurance, financial success, and opulence.
Logo design designed for making use of a sign for the dining establishment (Brewgrrs), it is an ornate script font style that is similar to a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to produce a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.